Can You Build a Running Brand with $0?

About this episode

Mitch discusses the creative process behind the 'Til' the Wheels Fall Off' campaign for his clothing brand, DEADLAST, highlighting key steps and the importance of emotional connection.

DEADLAST ➤ https://deadlast.run/ In this PMoP episode, Mitch shares the creative process behind the "Til' the Wheels Fall Off" campaign for his clothing brand, DEADLAST. He outlines five key steps: ideation, scripting, production, editing, and distribution while emphasizing the power of emotional connection and creative freedom with pursuing your own passion project. 00:00 Intro 04:34 Origin of DEADLAST 08:08 Creating "Til' the Wheels Fall Off" Campaign 14:44 Distribution Strategy 18:48 Ref...

People in this episode

Guest: Mitch

Topics covered

• branding
• creative process
• emotional connection
• clothing brand
• campaign strategy

Keywords

• branding
• DEADLAST
• campaign
• creative process
• emotional connection
• clothing brand
• distribution strategy

Mentioned in this episode

Organizations: DEADLAST

Books & works: 'Til the Wheels Fall Off'

Places: DEADLAST

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