Building Trust at Scale in Health Podcasting with Dan Kendall

About this episode

Dan Kendall discusses building trust and monetization strategies in healthcare podcasting.

How do you build a podcast business when your audience is highly specialized, deeply regulated, and incredibly difficult to reach? Dan Kendall has spent nearly a decade proving that small, focused podcast audiences can create outsized business value. As the founder of Health Podcast Library and creator of Digital Health Today, Dan built one of the earliest podcast ecosystems dedicated to healthcare innovation, medical technology, and evidence-based content. In this episode of PodBiz, Dan breaks down how healthcare podcasting evolved from a niche experiment into a trusted infrastructure layer for audience education, brand positioning, and professional discovery. He also shares why many companies still misunderstand podcasting, how he sold his first sponsorships before the industry had clear pricing models, and why trust, not scale alone, is often the most valuable currency in podcasting. “I don't think having a podcast is a binary decision anymore. It's not do I don't I? It's about what kind of podcast do I create.” In This Episode, We Cover: Why niche podcast audiences can outperform larger shows commercially How Dan monetized Digital Health Today before podcast ad standards…

People in this episode

Hosts: Norma Jean Belenky, John Kiernan

Guest: Dan Kendall

Topics covered

• healthcare podcasting
• trust in podcasting
• monetization strategies
• niche audiences
• educational content
• brand positioning

Keywords

• health podcasting
• trust
• monetization
• niche audiences
• educational infrastructure
• branding
• podcast growth

Mentioned in this episode

Organizations: Health Podcast Library, Digital Health Today

More episodes of PodBiz | Where's The Money In Podcasting?

• The Future of Podcast Advertising in Latin America with Rodrigo Tigre · June 8, 2026 · 51 min
• Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna · June 1, 2026 · 54 min
• Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard · May 25, 2026 · 46 min
• What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio · May 18, 2026 · 1h 2m
• Owning Your Audience Is the Business Model with Michelle Jackson · May 4, 2026 · 43 min
• Podcast Infrastructure and Platform Economics with Brendan Monaghan · April 27, 2026 · 42 min