Podcast Strategy That Brings in Clients

Worried you’ll run out of things to say on your podcast? In this episode, I’m sharing my go-to ways to come up with fresh, valuable content ideas for your podcast, even when you feel like you’ve said it all before. Whether you're just starting or you've been podcasting for a while, you'll learn how to create an intentional content system that doesn’t rely on last-minute inspiration. I’ll walk you through specific places to look for content, how to capture ideas when they strike, and how to re...

Are you sick of being told to be everywhere online all the time? What if your podcast could quietly bring in leads without constant content creation? In this episode, I'm joined by SEO and evergreen blog strategist Anita Dykstra. We chat about how to turn your podcast episodes into blog posts that get seen, shared and bring people to your website. Anita shares why blogging is still one of the most powerful visibility tools, even with all the new AI platforms around. She gives loads of tip...

Is it ever okay to swear on your podcast? Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show. I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how ...

Have you ever felt like your podcast no longer fits the business you’ve built? In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading. You’ll hear what led to this decision, why I believe taking a break can be the best move, and how I...

Have you ever felt guilty about taking a break from your podcast? Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I share some real stories from podcasters who’ve hit pause and come back on their own terms, plus the mindset shifts and practical tweaks that make it easier to stay consistent. You’ll hear why the break itself isn’t the problem, it’s the pressure we pile on after...

Wondering what your very first podcast episodes should include if you want people to listen and stick around? In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters so much. I break down what each episode should focus on, how to structure them, and how this sets the tone for your show and your business. I also share my go-to tips for launching with impact, from why solo episodes are key at the start, to how staggering y...

Have you been thinking about launching a podcast but keep second-guessing if you're ready? In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing you must have thousands of followers first. I’ll also walk you through the simple, realistic essentials you actually need to get your podcast off the ground, without the stress. If you’ve been waiting for the “perfect time” to start your podcast, this is ...

Are you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll share common mistakes I see people make and show you how to choose a name that’s not only memorable but also helps your ideal listeners find you. You’ll learn the importance of having a podcast name that’s clear, searchable, and easy to spell. I’ll ex...