Podcasting Amplified: Podcasting for Business Growth and Marketing

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: How to identify your ideal guests. Finding the right guests. How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout PodMatch - https://www.joinpodmatch.com/claricast (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting. Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks. But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction? Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong. So in this episode, I'm going to share: What ChatGPT won't tell you about podcasting. The biggest AI pitfalls. Where generative AI tools can be useful in podcasting. Where to get your information. If you find yourself relying on AI for your answers, it's worth having a listen to this. LEARN MORE Get this right first - https://youtu.be/J1QEBYO127w Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

I interviewed 52 podcasters over the last two years. Some award-winning, some who have made podcasting their livelihood, some who podcast as a hobby. But one thing they have in common is that they all have a goal for what they want to get out of podcasting. A north star. And I asked them all the one thing they wish they'd known before starting, that would have made the whole process easier and get them to that goal faster. So if you want to skip the mistakes other podcasters learned the hard way - stick with me. In this episode of Podcasting Amplified, we rapid-fire the smartest insights from these 52 podcasters. In this episode, you'll discover - The smartest insights from some incredible podcasters. What you should keep in mind when creating any podcast episode. What's holding you back from reaching your podcasting goals. And much more… If you're a podcaster and have a goal you want to reach, this is for you. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

A podcast isn't just talking. And with the barrier to entry so low with starting a podcast, there are so many out there where 'talking' is all they're offering. Some still believe that the podcasting space is oversaturated and there's no place for a new podcast but with so many podcasts out there that aren't getting the essential elements right, it's not as difficult to stand out as you might think. In this episode, I'm joined by Vince Quinn who hosts It's Not Just Talking where he helps business owners generate leads through their podcast and not just downloads. And in this episode, you'll discover - The biggest mistake that podcasters are making that's stopping their listeners from taking the next step. How to ask your listener to take action without feeling 'salesey'. The metrics that podcasters should be tracking. Why podcasting still isn't oversaturated and how to capitalise on it. Does AI have a place in podcasting? And much more… So if you want to make sure that your podcast is more than just talking and is helping you get the results you want, this is for you. LEARN MORE Free support from Vince - https://freepodcasthelp.com/ Claricast - https://www.claricast.com CONNECT Vince Quinn on LinkedIn - https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business? If this sounds familiar, this is for you. In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach. If you have an online business, you're going to learn how to turn your podcast into the biggest driver of growth for that business. If you don't have an online business yet, you're going to get valuable insights that will set your podcast apart from the crowd. In this episode, you'll discover - What's one thing people miss when it comes to getting visibility online? The assumptions many podcasters are making that lead to stagnant growth. Why all podcasters should have an email list and how to start one. How to speak to your audience in a way that makes them feel seen. When you should or shouldn't use paid advertising to promote your podcast. How to make sure your podcast cuts through the noise. Why you should aim for clear over clever. And much more… So if you want to attract more attention to your podcast and start bringing more value to your audience and keep listening. LEARN MORE Facebook Group - https://www.facebook.com/groups/beaconfidententrepreneur YouTube Channel - https://youtube.com/@tracybeaverscoaching Website - https://www.tracybeavers.comClaricast - https://www.claricast.com CONNECT Tracy Beavers on LinkedIn - https://www.linkedin.com/in/tracy-beavers-b650449/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

If you want to turn your podcast into a revenue driving asset, then this is for you. Kurt Elster hosts an eCommerce podcast called The Unofficial Shopify Podcast. He started podcasting over 10 years ago and has managed to turn his podcast into a key lead generator for his business And in this episode, he shares his expertise around podcasting as well as how podcasters can start making money selling products online. In this episode, you'll discover - How to turn a podcast into a lead generator. The first steps of making money online through eCommerce. Advice for coaches and consultants on using a podcast as a marketing tool. Kurt's top tips for growing a podcast. The one thing that has allowed Kurt to stay consistent with weekly episodes for a decade. And much more… So if you want to hear some top tips from a podcaster who's been in the game for a long time and advice on how to turn listeners into revenue, this one's for you. LEARN MORE The Unofficial Shopify Podcast - https://unofficialshopifypodcast.com/ Claricast - https://www.claricast.com CONNECT Kurt on LinkedIn - https://www.linkedin.com/in/kurtelster Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

Do you ever struggle to book the right guests for your podcast?Or maybe you have more than enough guests, but even the ones with big followings aren't moving the needle. If this sounds familiar, this is for you. Alex Sanfilippo, Founder of PodMatch and host of Podcasting Made Simple, joins me to share his expert insights into who you should be booking as a guest, how exactly to get them on board and how to leverage guest appearances to grow your podcast - as well as some top tips for solo podcasters. In this episode, you'll discover - What kinds of guests you should be looking for to grow your podcast. How to reach out to guests and not get ignored. The hidden reasons why guests say no. Which elements to focus on first if you want to improve your podcast How to keep guests engaged so they don't ghost you. And much more… LEARN MORE Joe on Alex's podcast - www.podmatch.com/ep/319 Claricast - https://www.claricast.com CONNECT Alex Sanfilippo on LinkedIn - https://www.linkedin.com/in/alexsanfilippo/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.

Sometimes a podcast comes along and does something unique, solving a real problem in a brand new way. But even, then, growth can still be a challenge. Luke Cunliffe started Clarity Week as a movement - to offer those looking to moderate their alcohol intake in a new, accessible way. Over the last couple of years, the podcast has slowly picked up new listeners. Recently, though, after a visit to The Podcast Show 2025 in London, he picked up some tips that changed the course of his podcast. In this episode, he shares what he learned. We cover - Why networking is so powerful for a podcaster and how to get started. Key insights from The Podcast Show 2025. Simple changes that you can make to your podcast today to attract more listeners. Tips to improve your interview audio and video quality from home. The pros and cons of a seasonal podcast format. And much more… If you're keen to learn from the insights of other podcasters, but in person networking isn't always a possibility for you, this episode is for you. LEARN MORE Clarity Week on Instagram- https://www.instagram.com/clarityweek/ Claricast - https://www.claricast.com CONNECT Luke Cunliffe on LinkedIn - https://www.linkedin.com/in/lukeocunliffe/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast.