PodCatalyst: The Official Podcast of IABC

In the latest episode of PodCatalyst, IABC ExecutiveDirector Peter Finn returns as host, sitting down with Shane Hatton to talk all things company culture. From the critical role communicators play in shaping the language of the organization, to understanding Gen Z’s expectations, what this year’s Edelman Trust Barometer means for leaders, and more, this conversation covers some of the more pressing issues today’s workforce faces. Shane is a speaker at this year’s World Conference, takingplace in Vancouver, 8-11 June. Tune in to this conversation to get a better idea of what you can expect from his Master Class, “Culture Is Your Unseen Competitive Advantage — Is Yours by Choice or by Chance?” and session, “Gen Z Uncensored.” +++++++++++++++ Shane Hatton is a global expert in leadership and teamculture with over a decade of experience developing remarkable leaders, teams and cultures. Blending business experience with psychology, Shane’s passion lies in empowering leaders to communicate, connect, and collaborate more effectively. He thrives on helping leaders have the conversations they need to build the team they want. His perspectives and expertise have been shared in notable publications such as the Harvard Business Review, Forbes, The Australian, HRD, CEO World, Smart Company, Kochies Business Builders, The Herald Sun, Foundr, Company Director, and more. Clients consistently value Shane’s skill for introducing clarity to their thought processes and distilling complex ideas into pragmatic strategies. Shane is the author of two books: "Lead The Room —Communicate a Message That Counts in Moments That Matter," and the bestselling "Let’s Talk Culture — The Conversations You Need to Create the Team You Want." He is also the host of the insightful podcast Phone Calls With Clever People, which delves into a diverse range of leadership topics. With a prolific career as a speaker, executive coach andfacilitator, Shane has collaborated with businesses spanning a range of industries across the public, private, and not-for-profit sectors. Currently, Shane is elevating the conversation about culture across Australia, New Zealand, the U.K. and the U.S., upholding his reputation as a global thought leader in leadership and culture.+++++++++++++++LINKS Mentioned in This EpisodeIABC World ConferenceEdelmanTrust BarometerConnect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/https://www.iabc.com/catalyst

This episode of PodCatalyst features guest host Kamyar Naficy, chair of the IABC International Executive Board, and Jessamyn Katz, CEO of Heyman Associates, a leading executive search firm focused on communications, corporate affairs, marketing, and investor relations. Jessamyn has been with Heyman Associates for nearly two decades. Since 2019, she’s led the firm’s strategy and day-to-day operations. In January 2024, she stepped into the role of CEO. Tune in as Jessamyn touches on the trends she’s seeing in national and global executive searches. As the role of the communicator evolves, the function only grows more important. Learn about the shifts she’s seeing in strategy, managing communications through political cycles, the emergence of comms “plus” roles, skills gaps and the evolution of AI, and more. +++++++++++++++ As CEO of Heyman Associates, Jessamyn sets high standards for client work. She manages the overall success of the firm while also leading major national and global searches. After nearly a decade in New York, she built the firm’s West Coast presence and has developed close relationships across varying industries coast-to-coast and is a sought-after advisor. Jessamyn’s intellectual curiosity and passion for getting to know people allow her to lead searches to fill myriad executive-level roles in strategic communications, investor relations, marketing, and other specialties within those functions. She advises clients across sectors, with an emphasis on technology, health care, financial services, nonprofits, and higher education. She is also an active member of the Arthur W. Page Society, is on the board of the Public Affairs Council, and was named one of PRWeek’s 2020 Women to Watch. Jessamyn developed a taste for public relations while still in college through internships at Abernathy MacGregor and Burson-Marsteller and knew she wanted to spend her career around people who build brands and protect their reputations. With two decades of experience in the function of communications, she’s a credible counselor to clients and candidates who keeps a close watch on where these functions are heading. Jessamyn is a cum laude graduate of Bucknell University with a bachelor’s degree in psychology and education. Having lived in Texas, Switzerland, New York, and California, she approaches work and life with a broad worldview. These days, she and her husband Nick, and the newest addition to their family – their daughter Grace – call California wine country home base. Her Papillons, Olivia and Marlowe, are very much enjoying life with a growing family. Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of experience, Kamyar advises clients in the US, Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Kamyar held senior communications positions at JP Morgan, London Stock Exchange Group and UniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. View Kamyar’s LinkedIn profile. +++++++++++++++ LINKS Mentioned in this episode Heyman Associates: https://www.heymanassociates.com/ Research on the function: https://www.heymanassociates.com/_files/ugd/442ad7_1694e1ef3f1345a8940db9a8232f4e93.pdf Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst

In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybrid work is impacting corporate culture, management employee dynamics, morale and the widening training gap for early career professionals. IABC members can access the report online here: https://www.iabc.com/About/Purpose/Reports +++++++++++++++Fred Cook has worked at Golin for over 30 years, during which he has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney. In 2014, Cook published "Improvise: Unconventional Career Advice from an Unlikely CEO", which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thought leadership. Matt Tidwell, Ph.D., is assistant dean for graduate and professional studies at the William Allen White School of Journalism and Mass Communications. He is also a faculty lecturer and the program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus. Tidwell is an experienced marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. In 2018, Tidwell received the Arthur Lowell “Communicator of the Year” award from the Kansas City Chapter of the International Association of Business Communicators (IABC). +++++++++++++++ LINKS Access the Report https://www.iabc.com/About/Purpose/Reports Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/

Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments. From insights around how they’re are thinking about AI, to better practices for accessibility, rethinking hiring practices with cognitive biases in mind, training the next generation of comms pros and more, consider this episode a peek into the minds of your IABC peers. Special thanks to Edgewood College for sponsoring this episode. Visit online.edgewood.edu to learn about their innovative Business Communication and Leadership online master’s program. LINKS 16 Things We Learned at IABC World Conference 2024 Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/

In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding, as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work. Emily Caister will present at this year’s World Conference, 23-26 June in Chicago. Learn more about her session online here. LINKS Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better. We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy. Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference. Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago. ++++++++++++++++++++++++++++++++++++++++++++++++ Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity. He is the author of the Wall Street Journal best-selling memoir, “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since 2022, the Oscar and Cathy Munoz Pave it Forward Foundation has proudly partnered with the American Heart Association (AHA) to create the AHA’s Social Impact Fund, providing financial grants and low interest loans for evidence-based, community-driven work to address heart health inequality. Under his leadership, United Airlines demonstrated rapid improvement, delivering industry-leading operational reliability, and sustained financial success, with stock value increasing 54 percent during that period. Munoz formally retired as UAL’s executive chairman in May 2021. Previously, Munoz served as president and chief operating officer of the North American rail-based transportation supplier CSX Corp. A decade of excellent financial performance, including a boost in operating income of nearly 600 percent, earned CSX recognition on the list of Most Honored Companies by Institutional Investor magazine. He has served in various financial leadership positions across diverse industries, including U.S. West, AT&T, Coca-Cola, and PepsiCo. He earned his undergraduate degree from the University of Southern California’s Marshall School of Business and an MBA from Pepperdine’s Graziadio Business School. Hispanic Business magazine twice named Munoz one of its 100 Most Influential Hispanics, honoring his journey as an immigrant who, to this date, remains the only person of Hispanic heritage to run a U.S. airline. ++++++++++++++++++++++++++++++++++++++++++++++++ LINKS Mentioned in This Episode "Leadership Is an Act of Extended Storytelling”: A Fireside Chat and Town Hall With Oscar Munoz IABC World Conference 2024 “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” by Oscar Munoz Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/

In Under 10: Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABC recently released Guiding Principles for the Ethical Use of AI by Communication Professionals. In this first edition of “In Under 10,” Kristin Frankiewicz, IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics Committee, to learn more about these principles. Tune in as Murphy shares how the principles were created, the importance of the human-led element in these new guidelines, how they’re intended to be used and more. ++++++++++++++ Simon Murphy is head of business marketing for Edelman in Asia Pacific (APAC). An adept corporate affairs and communications specialist with over 25 years of international experience, Murphy brings hands-on commercial understanding of the many reputational issues faced by industry today. In his current role, he focuses on delivering the strategy for integrating Edelman’s business to business offerings and programs across practices, sectors and client work in APAC. And as a senior client advisor he brings the best of Edelman’s B2B capabilities to Edelman’s clients whilst ensuring the highest level of commercial problem solving with impact. Based in Melbourne, Simon is also presently Edelman’s international client lead for Microsoft Asia and has general responsibility for all aspects of regional client strategy and activity. ++++++++++++++ “In Under 10” is a new series from PodCatalyst that explores the latest news and trends in comms, in under 10 minutes. Got a suggestion? Reach out to the team at catalyst@iabc.com. LINKS Resources Mentioned in This Episode IABC Guiding Principles for the Ethical Use of AI by Communication Professionals IABC Code of Ethics for Professional Communicators “Does ‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance for Communication Professionals,” by Jennifer Wah via Catalyst Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/ https://wc.iabc.com/