Surprising New Data About Podcast Fans Who Mostly Listen

About this episode

This episode explores new data about Audio Primes, a younger demographic of podcast listeners, with insights from Tom Webster.

According to a new report from Sounds Profitable , Audio Primes are podcast consumers who listen to at least 75% of their content as audio. It's easy to imagine these listeners as eccentric holdouts from a bygone age; in it since 2004, fiercely loyal to their MP3 players, and manually downloading shows on the iTunes desktop app. (Not that there is anything wrong with this, by the way!) But the data shows Audio Primes as an audience that skews younger. To add to their youthfulness, we see a group who are well-educated, high-earning, engaged, deliberate, loyal, and value word-of-mouth recommendations. On this week's episode of Podcraft, I'm joined by the report's author, Tom Webster. Tom helps us understand more about who Audio Primes are, and what this can mean for us as indie creators in our own efforts to reach them. Podcraft is brought to you by Alitu and The Podcast Host

People in this episode

Host: Alitu

Guest: Tom Webster

Topics covered

• podcast audience
• Audio Primes
• listener demographics
• podcasting trends
• indie creators

Keywords

• podcast fans
• Audio Primes
• listener engagement
• podcast demographics
• podcasting insights

Sponsors

Alitu, The Podcast Host

Mentioned in this episode

Organizations: Sounds Profitable

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