Is your podcast limited by geography?

About this episode

This episode discusses how podcasting allows creators to reach a global audience and the implications for monetisation.

If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works. In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t. What you’ll learn: Why your podcast is automatically international the moment you hit publish The difference between radio/TV and podcast distribution How Apple Podcasts and other storefronts curate their local content Why ad monetisation still tends to happen within your home market The mindset shift you need when you realise your audience can come from anywhere EPISODE CREDITS: Host: Rachel Corbett Editing Assistance: Josh Newth LINKS & OTHER IMPORTANT STUFF: Find out how to work with me here Download my free podcasting guide Check out my online podcasting course, PodSchool Click here to submit a question to the show Email me: rachel@rachelcorbett.com.au Follow me: Instagram , Facebook , X , LinkedIn , YouTube , TikTok or check out my blog or the PodSchool website . This podcast was recorded on the lands of the Wangal people, of…

People in this episode

Host: Rachel Corbett

Topics covered

• podcasting
• geography
• monetisation
• global reach
• media distribution

Keywords

• international podcasting
• local content curation
• advertising
• mindset shift

Mentioned in this episode

Products: podcasting guide, online podcasting course

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