
An Australian Approach to Balancing Welfare and Economics in Pork Production | Steve Coleman
From Popular Pig by Matthew Rooda
March 12, 2026 · 33 min
About this episode
Steve Coleman discusses the balance between animal welfare and economics in pork production in Australia.
About the Guest What began as a spontaneous job application became a lifelong commitment to protecting animals across New South Wales and supporting some of the state’s most underserved and marginalized communities. Throughout his career, Steve has developed a deep understanding of human behavior and an exceptional ability to inspire people to take meaningful action. His experience across animal welfare, government relations and the justice system has shaped his insight into what drives individuals, organizations and communities. As CEO, Steve leads the largest animal welfare organization in Australia with authenticity, integrity and a clear strategic vision — creating the conditions for lasting, impactful change. What can you expect to learn from this episode of Popular Pig? The difference between animal welfare and animal rights — and why the pork industry needs to understand that distinction. Why communication and working with producers often leads to better animal welfare outcomes than enforcement alone. How real farm constraints influence decisions around housing systems like farrowing crates. Why consumer expectations, economics, and welfare improvements are closely…
People in this episode
Host: Matthew Rooda
Guest: Steve Coleman
Topics covered
- animal welfare
- pork production
- human behavior
- consumer expectations
- economics
- housing systems
Keywords
- animal rights
- welfare outcomes
- farming constraints
- communication
- producer collaboration
- economic impact
Mentioned in this episode
Organizations: animal welfare organization
Places: New South Wales, Australia, pork production
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