Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon

About this episode

Manolo Arroyo and Carolyn Everson discuss Coca-Cola's transformation into a digital-first organization and the evolving role of the CMO.

Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center. See omnystudio.com/listener for privacy information.

People in this episode

Guests: Manolo Arroyo, Carolyn Everson

Topics covered

• digital transformation
• marketing strategy
• brand evolution
• leadership
• CMO role

Keywords

• Coca-Cola
• digital-first
• CMO
• brand love
• growth strategy
• marketing
• leadership

Mentioned in this episode

Organizations: Coca-Cola

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