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On the show
From 10 epsHost
Recent guests
Recent episodes
Sleep brand PR with Hayley Dawes: how Dreem Distillery built organic press coverage through founder storytelling and authentic influence
Dec 19, 2025
25m 22s
Hair loss brand PR with Nadia Hussain: how Hair Loving built a movement from menopausal hair loss and landed Forbes, QVC and beyond
Dec 12, 2025
20m 04s
From Bullsh*t to a Finger Up the Bum! Gut health brand PR with Joely Sanderson: how WE ARE. REGULAR broke a taboo and built a wellness brand the press actually wants to cover
Dec 5, 2025
32m 23s
Beauty industry PR and leadership with Tracey Woodward: how authentic brand building beats chasing virality every time
Nov 28, 2025
33m 16s
Luxury beauty PR strategy with Nicola de Burlet: how high-end brands build press presence without shouting
Nov 21, 2025
34m 04s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 12/19/25 |  Sleep brand PR with Hayley Dawes: how Dreem Distillery built organic press coverage through founder storytelling and authentic influence✨ | sleep wellnessfounder storytelling+4 | Hayley Dawes | Dreem DistilleryTrinny Woodall | — | Dreem Distillerysleep brand+6 | — | 25m 22s | |
| 12/12/25 |  Hair loss brand PR with Nadia Hussain: how Hair Loving built a movement from menopausal hair loss and landed Forbes, QVC and beyond✨ | hair lossentrepreneurship+4 | Nadia Hussain | Hair LovingForbes+4 | — | hair healthmenopause+5 | — | 20m 04s | |
| 12/5/25 |  From Bullsh*t to a Finger Up the Bum! Gut health brand PR with Joely Sanderson: how WE ARE. REGULAR broke a taboo and built a wellness brand the press actually wants to cover✨ | gut healthwellness brand+3 | Joely Sanderson | WE ARE. REGULARELLE+1 | — | gut healthPR strategy+5 | — | 32m 23s | |
| 11/28/25 |  Beauty industry PR and leadership with Tracey Woodward: how authentic brand building beats chasing virality every time✨ | beauty industryPR and branding+4 | Tracey Woodward | Aromatherapy AssociatesAveda+1 | — | beauty PRbrand building+5 | — | 33m 16s | |
| 11/21/25 |  Luxury beauty PR strategy with Nicola de Burlet: how high-end brands build press presence without shouting✨ | luxury PRbrand strategy+4 | Nicola de Burlet | The PR StudioChanel | — | luxury brandsPR strategy+4 | — | 34m 04s | |
| 11/14/25 |  Gut health brand PR with Holly Victoria Brooke: how WE ARE. REGULAR turned a taboo topic into a Daily Mail headline✨ | gut healthPR strategy+4 | Holly Victoria Brooke | WE ARE REGULARDaily Mail+4 | — | gut healthPR strategy+6 | — | 33m 16s | |
| 11/7/25 |  Beauty PR mistakes with Jane Cunningham: what brands get wrong at press events and how to fix it✨ | beauty PRpress events+3 | Jane Cunningham | British Beauty Blogger | London | beauty PRpress events+3 | — | 31m 08s | |
| 10/31/25 |  Wellness brand PR and burnout with Dominique Antiglio: how sophrology helps leaders and founders show up with confidence✨ | wellness brand PRsophrology+5 | Dominique Antiglio | BeSophroAmazon+5 | — | sophrologyburnout+5 | — | 39m 30s | |
| 10/24/25 |  Beauty brand PR strategy with Karen Betts: HD Brows, celebrity moments and press that sticks✨ | beauty brand PRcelebrity endorsements+4 | Karen Betts | HD BrowsNouveau Lashes+4 | — | PR strategybeauty industry+4 | — | 34m 31s | |
| 10/17/25 |  From Glossy Pages to Digital Wellness: PR Lessons from Susannah Taylor✨ | media wisdomPR lessons+3 | Susannah Taylor | The TelegraphVogue+3 | — | PR lessonsmedia+5 | — | 38m 22s | |
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| 10/10/25 |  Jewels, Genius & Going Viral | If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀Listen now if you want to:Learn how to get your product into A-list hands (and handbags)Discover what really makes a product go viralHear the #1 mistake even experienced founders still makeGet inspired to finally start building your dream brand🚨 GIVEAWAY ALERT! 🚨My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossTwo winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 10/3/25 |  Cheese, Supplements & PR Secrets You Didn’t See Coming with Paris Welton | In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior in sight), they’ve built a reputation for fast, creative, and effective campaigns. Case in point? Insuring a cheese grader’s nose for £1 million to get Wyke Farms global headlines.But Paris didn’t stop at PR. Alongside her sister Jodie, she co-founded Adaptogenic Apothecary — an award-winning supplement brand born from their own perimenopause journey. What began as a search for natural support has grown into a wellness disruptor. Paris gets candid about the lessons learned along the way, from tackling spreadsheets to working with business coach Renee Elliott (founder of Planet Organic).Key takeaways:Be brave, if you believe in it, others will too.Forget vanity metrics, micro-audiences are where the magic happens.AI is your time-saving assistant, not your creative replacement.Authentic stories cut through the noise every time.If you’re ready for a masterclass in blending PR savvy with entrepreneurial grit plus a reminder that even cheese can make world news, this episode is for you.👉 Tune in now to hear Paris Welton’s full story and pick up practical PR tips you can apply today. 🚨 GIVEAWAY ALERT! 🚨My friends at Adaptogenic Apothecary are providing the chance for ONE UK based listener to win some of their award winning ‘FOCUS’ powder, made from organic Lion’s Mane and some ‘CALM’, their pure organic ashwagandha powder, bundle worth over £50 How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @adaptogenic_apothecary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossOne winner will be selected at random. Deadline: 10pm GMT, Thursday 9th October 2025.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/26/25 |  From Beverly Hills to Bootstrapped Breakthroughs with Sharon Hilditch MBE | She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.In this episode we cover:Sharon’s lightbulb moment that launched Crystal ClearWhy pigskin played a part in product development How early press features and celebrity treatments took the brand viralWhat’s changed (and stayed the same) in PR over 30 yearsHow to balance high-tech skincare innovation with consumer-friendly messagingThe future of bespoke beauty and Sharon’s next big launchPlus… what’s always in her handbag and the one product she won’t travel withoutIf you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/19/25 |  Beauty Without Borders: PR, Passion & Purpose with Ruby Hammer MBE | In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.Expect a candid, empowering and wisdom-packed chat covering everything from launching her minimalist beauty line to staying grounded in the age of filters and fast beauty.💡 What You'll Learn:How PR has evolved from magazine credits to digital storytellingWhy Ruby believes in sharing knowledge, not gatekeepingThe quiet power of leading by example in diversity and inclusionHer honest approach to brand-building: vegan formulas, no greenwashing and quality over hypePractical rituals for media confidence and showing up authenticallyWhy founders must get clear on their message before chasing presThe difference between presence and PR, and why both matterBonus Segment:Don't miss our rapid-fire game "Ruby’s Beauty Bag: Keep, Share or Retire?" where Ruby gives her hot takes on press trips, contouring, TikTok hacks and more.Memorable Quote:“PR can’t fix a crap product — and it can’t make up for confusion.”Brands & Experts Mentioned:Ruby & Millie | Shu Uemura | Fenty Beauty | Victoria Beckham Beauty | Naomi Campbell | Tyra Banks | Karena Callen (British ELLE) | Anna-Marie Solowij | Francine Schiffer (Ruby’s first mentor) | Mille Kendall OBELike this episode?Subscribe, rate & review PR LIKE A BOSS! and share it with your beauty boss friends. New episodes drop weekly with powerhouse founders, PR experts and journalists who’ve been there and done it.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/12/25 |  “Clean Beauty Is Bullsh*t!” Nadine Baggott on PR Lies & Industry Myths | Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”🔥 Yes, she said it — and we loved her for it.In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.Plus:What she really thinks of skin cyclingWhy she refuses to promote products rooted in pseudoscienceThe difference between a PR pitch that works vs. one that gets deleted on sightThe three things every brand needs to be: Better. Cheaper. Unique.Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.🎧 Hit play and prepare for a truth bomb or ten. 🚨 GIVEAWAY ALERT! 🚨My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).How to enter:1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeabossThree winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 9/5/25 |  Red Lip, No Filter: Genevieve on PR, Midlife Confidence & Mascara | In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.We dive into:The evolution of PR and beauty messagingHow Genevieve used her industry skills to build a trusted content platformWhat brands get wrong when targeting midlife women (hint: it starts with the language)Why filters are out and real skin is inThe power of trusted voices vs. trend-hopping influencersHow to pitch without cringing — yes, even yourself!Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.Brands & Experts Mentioned:No7 | Lisa Eldridge | Ruby Hammer | Trish McEvoy | Delilah | Stila | Hourglass | Zoeva | Maybelline | RUMFollow Genevieve:IG: @this_is_fiftyTikTok: @this_is_fiftyYouTube: this_is_fifty🎧 Hit play to listen to the full episode.Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured. ✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/29/25 |  Making Your Brand Human: Sophie Attwood on Why Authenticity Wins in PR | In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.What You’ll Learn in this Episode:Why authenticity is non-negotiable in today’s PR landscapeThe biggest mistake brands make when trying to “appear” authenticHow to uncover your brand’s heartbeat (your why) and build from itWhy storytelling beats selling when connecting with audiencesPlus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).Brands & Experts Mentioned:Fenty Beauty | GOOP | Dove | CellDerma (founded by Dr. Dev Patel) | Dr. Shirin Lakhani (women’s health & wellness) | NEOM (founded by Nicola Elliott) Find Sophie:IG: @sophieattwooduk and @sa_commsLinkedIn: sophie-attwoodWebsite: www.sa-comms.comFinal takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.🎧 Hit play and listen now!GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with herHow to enter:1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram2️⃣ Share today’s episode Reel and tag meOne winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/22/25 |  From Broke to Boss: How Sarah Abel Turned £75k Debt Into a 7-Figure Beauty Empire | What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other people’s money. This is your crash course in resilience, reinvention and raising real funds (no spreadsheets required).What We Cover:The Truth About “Good Debt” vs. “Holiday Debt” - If your debt isn’t helping you grow, it’s just expensive procrastination.How to Secure Six Figures in Funding Without Investors Breathing Down Your Neck - From pitching 20 local councillors to collaborating with colleges, Sarah shares her unconventional funding hacks.The Real Reason Your Story Isn’t Working - Spoiler: You’re either oversharing or under-connecting. Learn how to link your mission to the money.Why PR Works Better When You Niche Hard - Want to be in Forbes? Start by being unforgettable to a very specific audience.Feeling Invisible? Sarah's Strategy for Getting Seen and Funded - You don’t need to go viral – you need a compelling reason why now. And you need to say it loudly.Mic Drop Moments:“You don’t need a new machine, you need to market the stuff you already do well.”“Storytelling makes people see you. Funding makes them back you.”“I had no connections. But I had a plan, a pitch, and a big enough reason to succeed.”Brands & Experts Mentioned:Scratch Magazine | Startups.co.uk | Money.co.uk | Kent County Council (yes, she pitched to 20 councillors and won!)Find Sarah Online:IG: @sarahabelfundinggodmotherTNB Skills Training – Sarah’s training companyThe Power of Funding – Her bestselling bookIf you’ve been telling yourself you’re “not ready” to go big with your brand, this episode will lovingly tell you to get over it.✅ You don’t need a business degree✅ You don’t need more kit✅ You do need to sell your story like a bossSo grab a notebook, hit play, and prepare to reframe how you think about PR, pitching and possibility.🎧 Listen now!PR LIKE A BOSS! is your no-fluff playbook for getting seen, heard and hyped in the media — especially if you're building a brand in beauty, wellness or the expert economy.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/15/25 |  From TikTok to Tomato Trends: Inside Beauty PR’s Wildest Ride | What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric. In this episode you’ll learn:Where influence really comes from in today’s beauty landscapeHow to ride trends (like tomato mania) without losing your brand’s soulWhy “people don’t buy what you do, they buy why you do it” is the ultimate PR truthThe one metric Kelly says is overhyped (and what to focus on instead)How to make beauty about feeling, not just product🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.To enter:1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.2️⃣ Share today’s episode Reel, tagging me.Deadline: 10pm GMT, Thursday 21st August 2025.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/1/25 |  Blazers, Brands & Bold Moves: Kelly Lundberg on Owning the Room (& Your Story) | In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how to build a personal brand with purpose. In this episode, you’ll learn:Why reinvention isn’t risky, it’s a branding strategyHow Kelly landed a TEDx talk The biggest myth about personal branding How to show up confidently, even when you don’t feel readyWhy your imperfect story is your most powerful PR assetBrands & Experts Mentioned:Chanel, Louis Vuitton, Bloomingdale’s, Harvey Nichols, HSBC, W Hotels, Lenovo, Grazia Magazine, Najahi Events, Carmine Gallo - Talk Like TED, Prada, Clarins !!!!GIVEAWAY ALERT!!! Kelly is providing the chance for ONE of my worldwide listeners to win access to the Brand YOU Accelerator Micro Course (worth $297) and a copy of her book Deseed the Lemon. Follow me (@pgaleota / @prlikeaboss) and @kellylundberg.offical on IG and share today’s episode Reel tagging @pgaleota for a chance to enter. ONE winner will be selected at random. Deadline: 10pm GMT Monday 4th August 2025. Follow @kellylundberg.official on InstagramLinkedIn: @kellylundbergofficialWebsite: www.kellylundbergofficial.comWant More? Ready to invest in yourself and become YOUR OWN PR EXPERT? → HEREJoin the PR LIKE A BOSS! Insiders Collective a bold, diverse community of brilliant women influencing the future of brand campaigns.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/25/25 |  From Big Brands to Beeswax: How Julie Macken Built a Natural Skincare Brand with Buzz | What happens when a corporate marketer swaps global campaigns for local beeswax? In this fun and inspiring episode of PR LIKE A BOSS!, host Patz sits down with Julie Macken, co-founder of Neve’s Bees, to talk all things purpose, PR, and natural skincare. Julie spent 25 years working with the likes of Unilever, GSK, McDonald’s, and McCain—before a lightbulb moment in Brazil changed everything. Now, she’s on a mission to create better skincare using her chemistry background, real ingredients (hint: beeswax, not “aqua”), and bloody-minded tenacity.In this episode, you’ll learn:Why Julie left big brand life to launch a purpose-led indie skincare businessHow PR helped Neve’s Bees land on the BBC News homepageWhat waterless skincare really means—and why it’s more than a trendThe ingredients Julie swears by (spoiler: olive oil from a restaurant made the list)Why most skincare routines are far too complicated (and what to do instead)Which PR tactics get a “Buzz” or “Bust” in our rapid-fire fun segment!Brands & Mentions:Unilever, GSK, McDonald’s, McCain, Wild, Mintel, Soil AssociationPlus a cheeky shout-out to Florence Pugh, Julie’s dream influencer (manifesting hard!).🎁 GIVEAWAY ALERT!We’ve teamed up with Neve’s Bees to give one lucky UK-based listener a gorgeous skincare bundle worth over £100!To enter:Follow (@pgaleota / @prlikeaboss) and @nevesbees on InstagramShare today’s episode Reel and tag @pgaleotaDeadline: 10PM GMT, Monday 28th July 2025.🔗 Links & Resources:🌐 Neve’s Bees Website📸 Follow @nevesbees on Instagram 🎓 Check out the PR LIKE A BOSS! eCourse HERE💬 Loved this episode? Don’t forget to rate, review, and subscribe and share it with your fellow brand builders, skincare junkies, and PR pros.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/18/25 |  Not Just a Podcast: A PR Revolution | What happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.In this episode, Patz shares:Why she created the PR LIKE A BOSS! Insiders CollectiveWhat brands get wrong when they skip the feedback loopThe importance of regional nuance in a global marketHow listeners can join the movementAnd the women who inspired it allFeaturing guest inspo from:Jo Jones: Beauty PR legend & clarity queenReshmi Bennett: Cake boss with a no-BS brand brainReally Ree: Beauty blogger turned founder of REESONAteh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.Jane Cunningham: The original British Beauty BloggerVictoria Woodhall: Wellness editor with global insightLaura Dowling: Pharmacist & founder of FabÜLan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-makerDonna Francis: Journalist & advocate for positive aging and real representationRuth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.🎧 This episode is a must-listen.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/11/25 |  Power, Plan & Profit: The Alchemy of Scalable Business Growth | What do you get when you mix a beauty PR background, a spiritual awakening and some seriously scalable strategy? Business Alchemist & Mentor Pandora Paloma, of course. In this episode of PR LIKE A BOSS!, Patz chats with the woman who’s gone from press lists to purpose-led profit, building a £1.5 million soul-aligned business in just five years.From leading with resonance to building feel-good funnels (that let you take your kid swimming mid-launch), Pandora shares how to scale without burnout, all while staying in deep alignment with your values.Key Takeaways:How to lead from your power and build a brand with resonanceWhat makes a funnel “feel-good” (and why sleazy doesn’t sell)Pandora’s secrets to scaling sustainably, with systems that support youThe truth about visibility blocks and how to shift out of fearWhy spiritual strategy isn’t fluff, it’s a scalable advantageBrands + Experts Mentioned:Purple PR + Tom Ford + Estée Lauder + QVC + Radox + Volkswagen + Meta (Facebook + Instagram Ads)Jo Tutchener Sharp: PR legend & early mentor turned Founder of Scamp & DudeSo, whether you’re a spiritual side-hustler or a strategy-obsessed founder, this episode is packed with aligned advice for growing your business without losing your soul (or your sanity).Follow @PandoraPaloma_ on IGPandora’s Podcast: Honest with Pandora Paloma Website: www.pandorapaloma.comWant More?Ready to invest in yourself and become YOUR OWN PR EXPERT? Check out the PR LIKE A BOSS! eCourse → HEREJoin the PR LIKE A BOSS! Insiders Collective a bold, diverse community of brilliant women influencing the future of brand campaigns. Test products. Share honest feedback. Help shape how brands show up in the world.✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/4/25 |  Breaking Out of the Skincare Spiral | In this episode of PR LIKE A BOSS!, Patz's is joined by the fabulous Julia Vearncombe, co-founder of Skin Genius, the award-winning natural skincare brand that’s changing the way we treat troubled skin. Julia’s here to flip the script on how we think about breakouts, eczema, hormonal flare-ups and even ‘chemo flush’. Her philosophy? Stop slapping on products and hoping for miracles and start looking at the bigger picture. Think sleep, stress, shampoo (yes, really) and your cycle.In this episode, we cover:Why your shampoo routine might be sabotaging your skincareHow beauty sleep really worksWhat hay fever, hormones and stress have to do with your flare-upsThe power of a simple skin diaryWhy a 360-degree approach beats a reactive one every timeAnd of course, the PR moments that helped Skin Genius rise in a crowded marketPlus! Don’t miss our rapid-fire “Genius or Gimmick?” round, where Julia spills the tea on toothpaste for pimples, double cleansing, and chilled moisturiser.✨ Favourite Quote: “A simple change could make a big shift in your skin and how you feel.” – Julia Vearncombe, Skin GeniusConnect with Skin Genius:Website: www.skin-genius.co.ukInstagram: @skingeniusuk🎁 GIVEAWAY ALERTMy friends at Skin Genius are giving ONE lucky UK-based listener a selection of skincare goodies worth £90!To enter:Follow @pgaleota / @prlikeaboss and @skingeniusuk on InstagramShare today’s episode ReelTag me in your story or post!Deadline: 10pm GMT, Monday 7th July 2025Winner chosen at random — good luck!✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 6/27/25 |  From Mosh Pits to Moisturiser: How Sara Stokes Is Changing Pregnancy Skincare for Good | What do the Arctic Monkeys and moisturisers have in common? Sara Stokes.In this episode of PR LIKE A BOSS, Sara joins Patz to spill all on her unexpected journey from managing rock bands to launching SKN TO SKN, a category-first skincare brand for women who are pregnant, trying to conceive, postpartum or breastfeeding. She opens up about the frustrating moment that sparked the brand, why pregnancy-safe skincare is still so misunderstood, and how she built a purpose-led business that’s as stylish as it is science-backed.Highlights from the Episode:Backstage to boardroom: From 15 years in the music industry to building her own brand, Sara shares how she swapped festivals for formulations.The “WTF” moment in Boots: Discover the ingredient shock that changed everything and why the skincare aisle felt like a total letdown.Science meets soul: From retinol confusion to 183-page toxicology reports, Sara explains how her team is raising the bar on pregnancy-safe skincare.PR pinch-me moment: Her Irish Independent headline? “I toured with U2 but gave it all up for my children – now I have my own skincare brand for pregnant women.” Iconic.Trend watch: She’s all for SPF, but face taping? “Mental,” she says. (We agree.)Why SKN TO SKN is More Than Just Products:This isn’t just about what’s in the bottle. It’s about representation, safety, and empowering women in one of life’s most transformational chapters. Sara’s mission is clear: educate, elevate, and never make a new mum choose between safety and skincare that works.Brands & Experts Mentioned:Environ (Sara’s former fave, retinol-rich)Boots UK & Ireland (stockist)The Face Bible (Dr. Raj Arora’s clinic)Institute of Dermatologists Dublin (Prof. Katrina Ryan’s clinic)Listen to the full episode to learn how to PR with purpose, pivot like a pro, and why your skincare should never live next to nipple balm.!!!GIVEAWAY ALERT!!! My friends at SKN TO SKN are giving ONE lucky listener in the UK or Ireland the chance to win a skincare bundle worth £124!To enter:Follow Patz on Instagram: @pgaleota / @prlikeabossFollow @skntosknShare today’s episode Reel and tag me!Deadline: 10PM GMT on Monday 30th June 2025One winner will be chosen at random. Good luck!✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
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