233: Methods and Mindsets: Navigating Practice Transformation in a Shifting Market
From Practice Disrupted by Practice of Architecture by Evelyn Lee
April 30, 2026 · 1h 6m · Season 12 · Episode 233
About this episode
The episode discusses methods and mindsets for navigating practice transformation in the AECO industry amidst market changes.
How do we manage the rapid transformation of the AECO industry without losing the human systems that make the work possible? In this first-ever live recording of Practice Disrupted, captured at the NASCC Steel Conference in Atlanta, Evelyn Lee is joined by Shelby Morris and Emily Schickner to discuss the "methods and mindsets" required to lead through industry-wide change. From the dramatic shift in the Atlanta real estate market, where zero new office buildings are currently under construction while billions are poured into data centers, the conversation explores how firms must adapt their business lines to remain relevant. The guests discuss how flexibility and a willingness to pivot are no longer just survival tactics but core operational strategies. The episode delves into the nuances of communication, particularly how AI-generated renderings are shifting client expectations and the way architects articulate their value. Beyond technology, the discussion focuses on building a resilient firm culture through "co-creation" rather than top-down mandates. Shelby and Emily share insights on radical transparency in fees, the importance of intentional mentorship, and why viewing the…
People in this episode
Host: Evelyn Lee
Guests: Shelby Morris, Emily Schickner
Topics covered
- practice transformation
- AECO industry
- business adaptation
- firm culture
- communication
- leadership
- market volatility
Keywords
- practice transformation
- AECO industry
- Atlanta real estate
- firm culture
- communication
- AI-generated renderings
- mentorship
- collaboration
Mentioned in this episode
Organizations: AECO
Places: Atlanta
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