Practice Growth Machine Podcast

A conversation with my buddy who manages car dealerships revealed something interesting: his biggest sales challenge is the exact same one you're facing in your practice. His salespeople aren't following up with leads. Sound familiar? In this episode, we dive into why the follow-up problem is universal across industries, why it's costing you conversions, and four practical ways to fix it starting today.In This Episode:Why generating leads is easy but connecting with them is hardThe universal follow-up challenge across industries (spoiler: you're not special)How to get visibility on your team's follow-up process with CRM systemsThe right way to automate follow-up without losing the personal touchWhen to bring in external help for lead follow-upHow coaching and specific plays make follow-up easier for your teamWhy prospects who reach out to you have already raised their hands for helpKey Takeaway:You're not bugging people when you follow up. They asked for your help. Your job is to be the last one standing for your patients and help them get the care they need.Resources Mentioned:CRM recommendations (reach out to Troy)External lead follow-up partnersE3 Conversion System coaching programsConnect with Troy:Have questions about improving your follow-up process? Reach out and let's chat about what would work best for your practice.Instagram: https://www.instagram.com/tcoletx LinkedIn: https://www.linkedin.com/in/troy-cole-18ab515/Facebook: https://www.facebook.com/tcoletx

"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of education) and what you can do to transform price shoppers into patients of your premium services.

In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invited my friend and SEO aficionado Jordan Fowler from Moon and Owl Marketing to give me the scoop on medical SEO, including: - What’s working in Local SEO right now - How Google treats medical sites and what we need to know about it (they treat your medical site differently than say, your local plumber) - What questions to ask an SEO to make sure they know their stuff - The easiest way to keep tabs on your SEO performance in just a few minutes per month - Common myths about how to measure the success of SEO - And more… Get Jordan’s free training video (he created this just for our listeners) at https://moonandowl.com/pgm

We're talking about a dirty 4-letter word on today's show. Or at least... a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money for what you do, but when I talk about selling, I mean as it relates to being a salesperson. Should you be selling your services? Should the idea of selling even be part of the conversation in your practice? Let's discuss!

We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into evangelists for your practice.

It's easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and where to amp up the energy in your practice.

When following up with your leads, the sooner the better, right? But do *minutes* really make a notable difference in your conversions? You might be surprised what the data shows...

How many times should you follow-up with the leads you pay good money to generate for your practice? Thanks to a Harvard Business Review study of more than 100,000 calls, we have your answer.

This one little aspect of your phone system is one of the biggest sources of lost revenue in practices across the country. And it's not immediately obvious that there might be a problem with yours. After this show, your next steps will be crystal clear.