From Practice to Business - Modern marketing

From Practice to Business - Modern marketing

From Practice Pulse by Pat Delbridge

March 18, 2026 · 38 min · Season 6 · Episode 6

About this episode

Liam Wilson shares how he scaled his accountancy practice without spending on marketing, emphasizing storytelling and human connections.

In this episode, our host Carl Reader of the dt group sits down with Liam Wilson, founder of Elevate, to unpack how he scaled his accountancy practice to £700,000 in just two and a half years without spending a single penny on marketing. Liam shares his personal journey into accountancy, shaped in part by watching his father navigate business struggles. That early exposure instilled a deep understanding of the real challenges business owners face and ultimately shaped the client-first ethos behind Elevate. The conversation explores how storytelling on LinkedIn became Liam’s growth engine, how authentic human connections outperform polished marketing campaigns, and why real-world, face-to-face relationships still matter in a digital-first world. Plus… there’s a lively debate about hosting the ultimate Man United dinner party. Want to watch the vodcast instead? You can find the vodcast series playlist here . This podcast is hosted by ZenCast.fm

People in this episode

Host: Carl Reader

Guest: Liam Wilson

Topics covered

  • accountancy
  • marketing
  • storytelling
  • business growth
  • client-first ethos
  • human connections

Keywords

  • accountancy
  • marketing
  • storytelling
  • business growth
  • human connections
  • LinkedIn
  • client-first

Mentioned in this episode

Organizations: Elevate, dt group, Man United

More episodes of Practice Pulse

Explore listener stats, chart rankings, contacts and more on the Practice Pulse podcast page.