Pre-Loved Podcast with Emily Stochl

Pre-Loved is back with the second installment of the Resale Report, our monthly segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers. Joining me again is Sloane Middleton-Mann, founder of Business of Vintage, the world's only marketing agency specialized for vintage sellers. Sloane brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since. We start with a debrief on Vintage Store Day, which we covered in our first Resale Report — including the press wins, the local crawls, and the shop owner whose entrepreneurial story landed a full profile in her local paper. Then we get into the real topic of the day: summer social media strategy. It's flea market and outdoor pop-up season, which means dealers are busier and more exhausted than ever, even as the season hands them some of the richest content of the year. We talk about how to turn that contradiction into your advantage — a repeatable "minimum viable content strategy," what to actually capture at a market without losing your mind, what happens to your account if you go quiet for a real vacation, and how to turn a sourcing trip into a sold-out drop. Whether you're trying to survive your busiest selling season or just trying to build a more sustainable relationship with your phone, this one's for you. Let's talk shop! DISCUSSED IN THE EPISODE: [01:24] A debrief on Vintage Store Day — what happened when shops used the press and social templates from our Vintage Store Day webinar. [05:00] Setting the scene for summer: pop-up season is the most content-rich time of year, and also the most exhausting [06:22] Is the "summer slowdown" a self-fulfilling prophecy? Here's a reframe to consider from Holy Thrift. [09:06] The "minimum viable content strategy": ditching perfectionism for three repeatable post types [17:37] What actually happens to your account when you take a real break (it's less scary than you think) [21:28] How much of yourself to share in personal content [23:47] A hands-full strategy for capturing content at markets [28:01] Turning a one-time market shopper into a regular customer [31:42] The latest content trend Sloane's watching [34:08] Storyboarding a sourcing trip like a movie — more on this in our Pre-Loved episode with handbag seller Fashionica on her Japan sourcing trip [37:25] Pre-Loved's second annual Secondhand Sellers Income Survey — and what we'll dig into next time LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod

Today we're chatting with Kathleen Schaaf — the owner of Meow Vintage, located right in the heart of Retro Row in Long Beach, California. Kathleen is a vintage legend, someone who has been doing it for a long time, and doing it her way, and I'm so excited for you to hear her stories from four decades in the business. Kathleen grew up thrifting with her mom, raiding her aunt's hand-me-downs in elementary school, and haunting the cheap, treasure-packed shops of downtown Long Beach before anyone was calling it a "vintage scene". She opened Meow Vintage in 1986 — nearly forty years ago — and has been a fixture of vintage ever since. But Kathleen's story goes so much deeper. She's a dead stock hunter — crisscrossing the country before the internet even existed, cold-calling merchants and slipping into back rooms and dusty attics from New Mexico to Massachusetts, building relationships with dealers and shop owners that have now spanned three generations. And along the way, she built a parallel career outfitting film and television — from Roseanne and Seinfeld all the way to Stranger Things. On today's episode, we get into all of it, plus what forty years in the business has taught her about people, quality, and the difference between loving vintage and just selling it. All that and more! Let's dive right in! DISCUSSED IN THE EPISODE: [5:05] Kathleen grew up thrifting and accumulated a lot of great vintage. [6:22] The "aha" moment where Kathleen realized she could be a vintage dealer — buying an entire rack of deadstock 60s pointy flats [9:51] She quickly became a deadstock hunter, criss-crossing the country looking for "new old" stock. [13:36] Opening Meow Vintage in 1986 on Retro Row in Long Beach, [16:06] Crisscrossing the country before the internet even existed, digging for deadstock. [20:36] What the vintage landscape looked like when she opened [26:52] She built a parallel career outfitting film and television [36:26] How the vintage industry has changed over the years [43:41] Reflections on Brimfield — what's changed, what hasn't, and the chaos that's part of it. EPISODE MENTIONS: Meow Vintage @meowvintagelb Larry from Hellers Cafe Amy Parris Pickwick Vintage Rin Tanaka's books Liz Baca Shirley Kurata LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale

Today we're chatting with Rachel Koffsky Parker, Senior Vice President and International Head of Department for Handbags and Accessories at Christie's auction house — one of the most recognized voices in the global luxury handbag market and, an auctioneer herself, having taken handbag sales in New York, London, Geneva, and Hong Kong. After internships at the Met and the Walters Art Museum in Baltimore, Rachel found her way to Christie's in 2014, just as handbags were becoming a formalized auctionhouse category. Since, she has helped build the handbag category from the ground up, growing into what is now one of the most strategically important departments in the house — responsible for bringing in 12% of all new Christie's clients and selling in excess of forty million dollars in handbags worldwide last year alone. Over the last decade plus, she's brought the first single-owner handbag collections to market in both Milan and Paris, set world auction records for Hermès, Chanel, Louis Vuitton, and Gucci, and helped transform the way an entire generation of collectors thinks about handbags — not just as accessories, but as objects with history, rarity, provenance, and serious investment value. On today's episode, we get into all of it: how she built her expertise by cataloging up to a hundred bags a week, what actually drives value at auction, the record-breaking lots that still give her chills, and why a little wear and patina has gone from a liability to a badge of honor in the eyes of today's collectors. All that and more! Let's dive right in! DISCUSSED IN THE EPISODE: [4:00] Rachel grew up obsessed with Lucky Magazine, loving all things fashion and handbags. [6:35] How her love of luxury handbags led to a career in the auction house. [9:16] The first Christie's auction to include handbags was in 1978, but it wasn't until 2014 that handbags became a formalized category at the house. [10:25] Handbags now bring in 12% of all new Christie's clients, making it one of the most strategically important departments in the house. [12:20] Christie's customers began to understand handbags as an asset class. [18:06] What drives pre-sale estimates, and what provenance means in the auction world [23:55] Christie's world-record handbag auctions [31:43] Current trends on the secondary luxury market [36:17] The upcoming Christie's luxury week sale with over 250 lots [38:10] What goes into producing an auction [40:32] Rachel's Holy Grail lot [42:22] The personal pieces Rachel will never part with EPISODE MENTIONS: Christie's @christiesinc @christieshandbags Yayoi Kusama x Louis Vuitton pumpkin bag Hermès Kelly Doll Upcoming Handbag auction: 28 May to 11 June. LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale

On today's show, we're chatting with Hannah Englehart, a vintage dealer in Minneapolis at Olio Vintage, and the creator and designer of a new upcycled clothing line, Soft Jaws, which she just launched. Hannah's journey into vintage started with thrifting with her grandma in Ohio, and hunting for treasures in Amish country antique stores. After working at Plato's Closet as a teen, and selling vintage on Depop part-time for three years while grinding through corporate jobs, Hannah took a leap– she saved up six months of living expenses and moved to Minneapolis to sell vintage full-time. Within 72 hours of arriving in town, she was set up at the Minneapolis Vintage Market, meeting the community that would become her creative collaborators and her vintage people. Now she's part of the Olio Vintage collective, where she's found the stability and support to expand into styling and design. She worked as wardrobe stylist on indie films, and – after teaching herself to sew on YouTube – she's just launched Soft Jaws – a clothing line featuring reversible tie-front blouses made from vintage linens and reclaimed textiles. We talk about the collective model that allows vintage dealers to support each other, her holy grail finds, and why she's auctioning a rare Bonnie Cashin bag to support Immigrant Law Center Minnesota. This conversation is all about finding your people, building community, and creating something meaningful, and I think you'll really enjoy it – so let's dive right in! DISCUSSED IN THE EPISODE: [5:01] Thrifting with her grandma in middle school in the suburbs of Ohio. [7:53] Working at Plato's Closet as a teenager [10:07] When Hannah knew she wanted to work in vintage, styling for her friend's photography projects validated that path [12:31] Meeting the founders of Olio Vintage at a local market and becoming one of their first guest vendors [13:47] Why Hannah is a big believer in the vintage collective model and how transparency benefits everyone [15:23] How she knew it was the right time to dive into selling vintage full-time after squirreling away six months of living expenses [19:05] What makes the Minneapolis vintage scene so special [22:02] How Minneapolis vintage dealers are responding to the ICE occupation [25:22] Burning out in her second year of selling full-time and how she restructured her time to make space for styling and design [28:34] Teaching herself to sew on YouTube and spending a year perfecting her first pattern for Soft Jaws [37:08] Advice for aspiring vintage sellers - don't let the "oversaturated" narratives discourage you [38:33] On personal style, treating winter as a "fashion assignment," and her holy grail finds. EPISODE MENTIONS: Lobster Garden Vintage Soft Jaws Olio Vintage Immigrant Law Center Minnesota Woman Land Film Minneapolis Vintage Market Carrie Martinson, founder of Olio Pre-Loved's 2025 Vintage Dealer Income Survey Results Why Vintage Dealers in Collectives Earn More How Minneapolis Vintage Dealers Responded to ICE Occupation Moth Oddities Little Dipper Oubliette Leah - LJN Pictures The Standard Market - March 7 LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale

On today's show, we're chatting with Karyn Dethrow, owner of Dethrose Vintage in Chicago. Dethrose Vintage specializes in ultra-rare pieces, and Karyn takes pride in restoring every find – from the 1910s through the 1990s – to as close to its original state as possible, so it's ready to be worn and loved again as soon as it arrives at your door. In this episode, Karyn shares her journey into vintage, which started with her vintage dealer sister introducing her to the Bins in Southern Illinois, where she found some of her first 1940s pieces. She shares why vintage from the 1930s became her specialty – from bias cuts to the era's unexpected boldness – and why she feels it's a standout era that influenced fashion for decades to come. We talk about the serendipitous vintage buys she's had with former-strangers, her philosophy on rescuing vintage fur coats for sustainability, plus, her tips for cleaning and caring for delicate vintage textiles, and why Chicago's vintage community finally got the show it deserved with Pickwick. It's a warm, inspiring conversation about building a vintage business with integrity – from someone who has been at this a while and knows her stuff, so let's dive right in! DISCUSSED IN THE EPISODE: [2:45] Karyn's sister was a vintage dealer, and she would take her to the Bins and the thrift stores as a teenager. [4:19] She had always loved 1930s-40s style from old movies. [7:22] When she started her Etsy shop, it sold out in two days [12:09] Her very first market was the Rosebowl. [14:43] Pickwick Vintage's first time in Chicago. [16:11] How Karyn found her brand voice and vintage specialties. [17:45] Why the 1930s is such an influential era in fashion history [23:33] Vintage coats are the hot item of the year! [26:32] Tips for caring, storing, and mending vintage pieces [32:43] The story of her first major professional vintage buy [38:32] Pieces she's saved for over a year for the perfect moment [43:04] How the vintage space has changed and advice for newcomers [48:19] Long haul pieces she'll never part with & other favorite finds EPISODE MENTIONS: @dethrosevintage Dethrose Vintage Pickwick Vintage Rosebowl Flea Knee Deep Vintage Pre-Loved's coverage of Pickwick Vintage in Chicago Retroclean @lostgirlsvintage Gem Search Dial M for Modern LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

On today's show, we're chatting with Annapurna Rogers, a Brooklyn-based vintage curator and the owner of Annapurna Vintage. Anna specializes in exceptional pieces from the 1960s through the 1990s for the modern woman – think well-constructed blazers, iconic coats, and those showstopper garments that elevate any wardrobe. In this episode, she shares her journey from growing up as a thrift-loving kid in Portland, Oregon – where she'd walk to Valley Village and find mod 60s dresses to wear to middle school – to running the daily operations of the Arcade vintage store for A Current Affair in Industry City, Brooklyn, and eventually launching her own business. She opens up about what she's learned from vintage-selling mentors, and about navigating the world of high-end vintage markets – including what's hot right now, and her philosophy on building a collection around quality and design Plus, the unbelievable moment when Sabrina Carpenter's stylist reached out for a piece she'd just sold. What would you even do? It's a really fun one full of great stories and advice, so let's dive right in! DISCUSSED IN THE EPISODE: [2:52] Growing up, Annapurna visited the Value Village for vintage, and her mom made a lot of her clothes. [8:12] Her design internship in London that made her realize styling might be a good job for her [10:25] Her winding career path that eventually led her to vintage – - from restaurant management to high-end boutiques. [12:55] She started out in vintage by helping her friend get ready for the A Current Affair shows. [18:05] But she opened her Etsy store in 2016 to sell some of her personal collection [18:48] She gets her big break into vintage when A Current Affair opened a store in Industry City and needed a manager. [23:52] Learning to source based on public demand [31:04] How Annapurna developed her own vintage specialties. [34:33] She loves female designers like Anne Klein and Donna Karen. [41:19] Stocking both practical wardrobe staples and showstopper pieces, and the pressure dealers feel to find showstoppers for markets. [43:16] Preparing for major markets like A Current Affair and Pickwick. [47:16] What's hot right now: suede coats, leather jackets, feather coats, and silk slip dresses [51:02] When Sabrina Carpenter's stylist reached out for a piece she'd just sold [52:52] Holy grail finds she still thinks about, and other pieces from her personal collection EPISODE MENTIONS: Annapurna Vintage Annapurna's Etsy Will, of The Find Pickwick Vintage A Current Affair Omnia Magpie Vintage Redlight Clothing Exchange Arcade James Veloria Amarcord Saint Laurent ivory leather top Recreo Reinspired Samantha Knight Swanee Grace @lesansfin Lesansfin Past Lives Studio Studio Nordic LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

On today's show, we're chatting with Hilliary—a vintage collector and event producer who's building community at the intersection of sustainability and style. Hilliary is the founder of Circle of Friends, where she hosts The Stoop Series—a live interview series that's making circular fashion accessible and inspiring. With Circle of Friends, she's using her platform to elevate the voices of vintage dealers, sustainable brands, and circular economy innovators, showing people why secondhand should always be the first choice. And if you're a collector yourself, you're going to love this conversation. In this episode, Hilliary shares her journey with circular fashion – how she fell in love with vintage markets while studying abroad in Florence, to her growing silver collection of hosting and homewares. Plus, how she's restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds. Oh yeah – and we talk Brimfield, she's a Brimfield fanatic, just like me. What I love about Hilliary's approach is that she's building a vintage-filled life through relationships and community – she's built connections with vendors at markets like Brimfield who remember her, save pieces for her, and have become genuine friends. Very within the ethos of Circle of Friends. This is a really fun one – let's dive right in! DISCUSSED IN THE EPISODE: [4:20] Hilliary grew up a fashion-lover, and her first big purchase was saving up to buy a Kate Spade backpack. [7:44] Her journey into a sustainable fashion career. [13:14] Starting "Something Borrowed Never New" - her original Substack focused on re-use during wedding season [17:08] Why she started Circle of Friends and The Stoop Series [20:37] Conversations that have expanded her understanding of circularity - from fashion to food to home [26:36] Restoring a 1899 Brooklyn townhouse entirely with vintage and secondhand finds. [35:07] Her go-to Brimfield fields and vendors [42:10] How she's building and using her vintage silver collection for hosting [48:31] Learning upholstery to restore vintage furniture herself EPISODE MENTIONS: Hilliary Bianca Salamanca @yourcircleoffriends Hilliary's Substack I did the Stoop Series with Circle of Friends! Terratela Terratela on Circle of Friends Helena Elston Studio Helena on Circle of Friends Rachel Glicksberg Don't Let Disco Ashley from Don't Let Disco on Pre-Loved Podcast LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura

On today's show, we're chatting with Tara, of Call Me the Breeze – where she's best known for curating and restoring vintage wedding dresses. Tara lives in rural South Australia on an off-the-grid farm with no neighbors for miles. Last year, Tara made a huge pivot – closing her decade-old multi-brand brick-and-mortar shop to lean into her love for vintage and antique fashion. It all started when she acquired a massive collection, which included suitcases of antique bridal and lingerie, the works. Now Tara operates an online vintage studio business out of a haunted (!!) heritage mansion from the 1870s, shooting her finds in the wedding chapel. In this episode, Tara shares about the viral TikTok video that got 13 million views and put her vintage bridal business on the map, how she sources vintage in rural areas (where collections sit untapped for decades!), and how she manifested her current career back in high school with a business project. It's a really fun one – let's dive right in! DISCUSSED IN THE EPISODE: [7:19] Tara sourced some of her earliest pieces for styling jobs from eBay. [9:00] She manifested her current resale career back in high school with a business class project. [10:04] Moving to a small, rural town in South Australia. [11:30] She opened a multi-brand brick-and-mortar shop, which she ran for 10 years. [15:57] After a massive collection acquisition, Tara rented a room in a heritage mansion from the 1870s, and dove right into starting the vintage business. [19:45] How living remotely gives her access to untapped collections from rural areas where people have space to store things for decades. [24:00] How vintage bridal became a focus for Call Me the Breeze. [24:56] The viral video (13 million views!) showing her friend's wedding dress restoration process. [29:34] Her social media strategy [32:58] How to clean and restore vintage wedding dresses [35:25] Popular styles in vintage bridal in 2025. [41:34] Her most memorable finds, including two Issey Miyake apron dresses for $12 each. EPISODE MENTIONS: Call Me the Breeze @callmethebreeze on IG @callmethebreeze on TikTok Viral wedding dress restoration Lucy Williams Issey Miyake found at a thrift store 80s dress that inspired Tom Ford for Gucci? Romance Was Born Collette Dinnigan Catherine Rayner Sarah O'Hare Love Well Sourced LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura