Celsius Holdings | Oktober 2024
From Premium The Dutch Investors by The Dutch Investors
October 25, 2024 · 1h 0m · Season 1 · Episode 26
About this episode
The episode discusses the growth and market positioning of Celsius Holdings as a fitness-oriented energy drink brand.
Since its creation in 2004, Celsius has positioned itself as a fitness-oriented energy drink, appealing to a younger generation seeking a healthy lifestyle. With claims of “negative calories” and no artificial preservatives, the brand has achieved remarkable growth, boasting a 100% compound annual growth rate (CAGR) over the past five years. Backed by a significant partnership with PepsiCo, Celsius has made its way onto the shelves of every major U.S. retailer and captured around 9-11% of the...
Topics covered
- energy drinks
- fitness
- healthy lifestyle
- business growth
- partnerships
Keywords
- Celsius Holdings
- energy drink
- PepsiCo
- healthy lifestyle
- business growth
- negative calories
Mentioned in this episode
Organizations: Celsius Holdings, PepsiCo
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