Prescribing Prosperity

We’ve all heard the phrase “Your brand is what people say about you when you’re not in the room.” But what if you don’t know what they’re saying? In this episode, brand strategist Megan Matthews joins John and Alex to unpack what makes a brand unforgettable and what makes it forgettable. From taking over her father’s firm, Instinct Brand Equity, to working with elite firms on their emotional resonance and strategic positioning, Megan shares powerful insights into why branding must evolve with intention. Whether you’re running a family business or managing a legacy firm, this episode will challenge the way you think about identity, trust, and perception. Here’s what you’ll learn: Why PR overtook advertising and what brands must do now What it’s really like stepping into a parent’s legacy business How emotion, not just logic, builds brand loyalty The biggest brand risk no one talks about: being “good enough” And more! Resources: “Unreasonable Hospitality” by Will Guidara “Start With Why” by Simon Sinek Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54) Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2026: Retirement Workshop Part 1 – Lunch Workshop February 10, 2026: Retirement Workshop Part 2 – Lunch Workshop Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Megan Matthews: LinkedIn: Megan Matthews Instinct Brand Equity hello@instinctbrandequity.com About Our Guest: Megan has an inherent ability to suss out the heart of a Brand’s story. It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape, and a genuine love of Brand storytelling, that makes her expertise highly sought-after. Whether working with an emerging company or an established Brand, Megan specializes in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader have helped countless company managers, directors, and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success. Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships, and event management on a global scale, working both in-house and in-agency in London, New York, and Toronto.

Wealth creation often sparks debate: should you diversify or concentrate? In this episode of Prescribing Prosperity, John and Alex Soutsos unpack the strategies behind their portfolio. They explain why concentration, when paired with discipline and active management, can lead to better long-term outcomes. John and Alex also share their perspectives on portfolio evolution, active management, and the global outlook for investing in U.S. markets. Key points: The difference between concentration and diversification in wealth building How Med-Wealth’s Defensive Growth portfolio evolved over time Why comparing to the S&P 500’s top 25 holdings provides a clearer benchmark The importance of rejecting false narratives in markets, like tariffs causing inflation Why the U.S. remains the strongest market for long-term investing And more! Register for one of our upcoming events: January 28, 2026: Retirement Red Zone – Dinner Presentation February 3, 2025: Retirement Workshop Part 1 – Lunch Workshop February 10, 2025: Retirement Workshop Part 2 – Lunch Workshop Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170

Some people are promoted into leadership. Others grow into it. But what happens when they don’t? In this powerful conversation, John and Alex Soutsos sit down with executive coach Charles Sue-Wah-Sing to talk about what’s really missing in today’s corporate leadership and why it’s costing organizations more than they realize. From mentorship gaps to emotional burnout, Charles shares real stories and practical takeaways from over a decade of coaching leaders at every level. They explore what separates the bosses people tolerate from the leaders people trust, and how to become the latter. You’ll learn: Why strong leadership is less about control and more about connection How burnout, tech addiction, and isolation are undermining effectiveness at the top The real cost of promoting the wrong people for the wrong reasons What every leader should be asking themselves before accepting more responsibility And more! Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Charles Sue-Wah-Sing: Charles Sue-Wah-Sing Website LinkedIn: Charles Sue-Wah-Sing, CPCC, PCC Instagram: @charles.sue.wah.sing Facebook: Charles Sue Wah Sing About Our Guest: Charles Sue-Wah-Sing is an executive and leadership coach. He supports his clients in their exploration of their inner leader and how it applies in their work, personal relationships, and out in the world. Through coaching, Charles’s clients have experienced a greater sense of clarity, purpose, and fulfillment in all aspects of their lives.​ Previously, he spent over 25 years as a digital product design strategist and consultant working with emerging technologies in marketing, communications, and commerce platforms for many industries, from pharmaceuticals, finance, media, transportation, and academia. However, he feels his greatest achievement involved building up individuals and teams to be more effective, creative leaders. It’s his belief, by doing our inner work of growth and transformation, we are better prepared to do the outer work. It’s by taking full responsibility for our personal growth, we learn to create from everything in a way that inspires and connects with the people in our lives.

When people hear “The Great Depression,” most think of 1929’s market crash. But in this eye-opening conversation, economist Dr. Robert P. Murphy takes us further back, to the real roots of America’s central banking system and how its evolution may have done more harm than good. From 19th-century boom-bust cycles and railroad speculation to the secret meeting at Jekyll Island that led to the Federal Reserve Act of 1913, Dr. Murphy brings clarity to a history often clouded by politics, panic, and policy spin. He explains why the Fed was created, how it was originally intended to function, and what it’s become today. What to expect: The Austrian School’s take on boom-bust cycles How JP Morgan acted as a “private Fed” in 1907 The truth behind the Jekyll Island meeting Why 1920–21 proves government intervention isn’t necessary And more! Resources: “The Politically Incorrect Guide to The Great Depression and the New Deal” by Robert P. Murphy “America’s Great Depression” by Murray N. Rothbard infineo.ai The Bob Murphy Show Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170 Connect with Robert Murphy: X: @BobMurphyEcon communications@fraserinstitute.org About Our Guest: Robert P. Murphy is a Senior Fellow at the Fraser Institute and Chief Economist at Infineo and author of the widely acclaimed book, Choice: Cooperation, Enterprise, and Human Action. He is also a Senior Fellow with the Mises Institute. He received his Ph.D. in economics from New York University. Previous positions include Research Assistant Professor with the Free Market Institute at Texas Tech University, Visiting Assistant Professor of Economics at Hillsdale College, Senior Economist at the Institute for Energy Research, Visiting Scholar at New York University, Research Analyst at Laffer Associates, and Senior Fellow in Business and Economic Studies at the Pacific Research Institute. Prof. Murphy runs the blog, Free Advice, and hosts the podcast, The Bob Murphy Show. He is the author of The Politically Incorrect Guide to Capitalism, The Politically Incorrect Guide to the Great Depression and the New Deal, The Study Guide to Man, Economy, and State with Power and Market, The Human Action Study Guide, The Study Guide to The Theory of Money & Credit by Ludwig von Mises, and Lessons for the Young Economist. He has also written hundreds of economics articles for the layperson, has given numerous radio and television interviews on such outlets as Fox Business and CNBC, and is active on Twitter (@BobMurphyEcon).

The story of central banking is one of evolving intentions, unintended consequences, and ongoing debates about control, risk, and fairness in the economy. In this episode, John and Alex Soutsos trace the history, evolution, and unintended consequences of central banking from Alexander Hamilton’s 1791 blueprint to Jerome Powell’s inflation dilemma today. With wit and clarity, they explain how central banks were designed to prevent bank runs and create stability, but instead may be fueling business cycles, moral hazard, and widening wealth gaps. You’ll also hear how fiscal policy, political interference, and emergency bailouts have reshaped the role of the Federal Reserve and its global influence. What you’ll learn: A crash course in U.S. central bank history How interest rates and inflation are really controlled The truth about bailouts, moral hazard, and market distortions What Germany, Argentina, and “It’s a Wonderful Life” teach us about economic panic And more! Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@med-wealth.ca 905-568-2000 1- 888-568-1170

What are the economic consequences of recent political shifts in Canada? Join John and Alex Soutsos as they dive into the aftermath of the Canadian election with special guest, Kim G C Moody, a renowned tax expert from Moodys Private Client. This episode navigates the intricate landscape of Canadian politics and its economic repercussions. Kim provides enlightening insights into tax complexities, highlighting the need for reform and the controversial policies at play. This episode delves into critical topics such as corporate taxes, personal income taxes, and the broader economic implications of political decisions. Topics of discussion include: The impact of recent elections on Canada [00:02:12] The role of nationalism in Canadian politics [00:04:37] Complexities in Canada’s tax system and proposed reforms [00:16:23] The history and implications of corporate taxation [00:28:17] Adam Smith’s Wealth of Nations’ tenants and their relevance today [00:49:57] Resources: Tax Planning For Leaving The Country with Kim Moody (Ep. 33) How Professional Athletes Are Taxed in Canada with Kim Moody (Ep. 32) Navigating The Complexities of the Canadian Economy with Kim Moody (Ep. 21) The Truth Behind Taxation Myths with Kim Moody (Ep. 20) The Wealth Of Nations by Adam Smith The Model of Estonia by Kim Moody Look out — the government seems to be banking on increased tax penalties to help pay for its spending, by Kim Moody Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@medwealth.ca 905-568-2000 1- 888-568-1170 Connect with Kim Moody: LinkedIn: Kim G C Moody Moodys Private Client About Kim G C Moody: Kim G C Moody lives and breathes the Income Tax Act—so his clients don’t have to. With over two decades of experience as a Chartered Accountant, Registered Trust and Estate Practitioner, and founder of Moodys Private Client, Kim is known for translating complex tax laws into clear, actionable strategies for entrepreneurs and high-net-worth individuals. His approach is creative, forward-thinking, and grounded in a deep understanding of the challenges business owners face. A passionate advocate for tax education and reform, Kim has published extensively, lectured across the country, and held leadership roles with the Canadian Tax Foundation, STEP Canada, and the CBA/CPA Canada Joint Committee on Taxation. In 2016, he began studying law part-time at the University of Calgary to further his impact on tax policy. Outside of his professional life, Kim enjoys classic rock concerts and supports charitable causes, particularly in the area of philanthropic giving.

What’s the real impact of politics on your financial future? Join hosts John and Alex Soutsos as they dive into the ripple effects of American politics on Canadian economics and dissect the complex relationship between politics, prosperity, and fiscal policies. This episode of Prescribing Prosperity takes a closer look at how international affairs shape domestic economic landscapes, touching on key events like the upcoming Canadian election and the economic maneuvers influencing North America. With a blend of humor and insight, they unpack Canada’s economic challenges, discuss how political strategies affect wealth management, and offer a straightforward look at the future economic terrain. John and Alex discuss: (00:01:18) The influence of U.S. politics on Canadian policy (00:02:14) Canada’s economic performance over the last decade (00:09:37) The proposed tax policies and their implications (00:19:49) The role of market competition in economic prosperity (00:34:18) Supply management systems and economic fairness And more! Connect with Med-Wealth Financial Services: Med-Wealth Financial Services LinkedIn: John Soutsos LinkedIn: Alex Soutsos LinkedIn: Med-Wealth Financial Services X (formerly Twitter): Med-Wealth Financial Services info@medwealth.ca 905-568-2000 1- 888-568-1170