PR in Transition: How the Industry Is Adapting to a Digital-First Reality

About this episode

The episode features a conversation with Matthew Traub about how the PR industry is adapting to a digital-first reality.

Join us for a PRessing On in Public Relations conversation with Matthew Traub. Traub serves as president and chief operating officer at DKC. In addition to being a principal, a member of the executive team and supervising several of DKC’s divisions, he has been a key player in the firm’s technology, media business and crisis management areas. Traub has built and overseen DKC’s work with top tech, media and content brands. He is a primary liaison with some of the tech industry’s most notable venture capital firms and has worked with top CEOs, political leaders and personalities. He has supervised the strategic communications campaigns around acquisitions in media, entertainment and technology and an array of complex cases involving civil and criminal litigation. Traub joined DKC after nearly a decade on Capitol Hill working for three different members of Congress. Traub received a bachelor of arts in political science and journalism from the University of Wisconsin-Madison where he sits on the School of Journalism and Mass Communication’s Board of Visitors. ----------------------------------------------------------------- To track down Matthew visit: Instagram: @matthewtraub…

People in this episode

Hosts: Rachel, Liselle

Guest: Matthew Traub

Topics covered

• Public Relations
• Digital Transformation
• Crisis Management
• Technology
• Media

Keywords

• Public Relations
• Digital-First
• Crisis Management
• Technology
• Media

Mentioned in this episode

Organizations: DKC, University of Wisconsin-Madison, Capitol Hill

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