Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
by Aaron Thomasson
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇨🇴CO · Management#105500 to 3K
- 🇹🇷TR · Management#163500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
500 to 3K🎙 Weekly cadence·29 episodes·Last published 4w ago - Monthly Reach
Unique listeners across all episodes (30 days)
1K to 6K🇨🇴50%🇹🇷50% - Active Followers
Loyal subscribers who consistently listen
300 to 1.8K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber
May 28, 2026
41m 17s
Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta
Apr 29, 2026
17m 57s
The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin
Mar 26, 2026
24m 23s
2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
Dec 30, 2025
26m 09s
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
Nov 19, 2025
36m 02s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/28/26 | The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber✨ | pricing strategyvalue-based pricing+4 | Andreas Stauber | Resilient Value | — | pricing executionpricing strategies+6 | — | 41m 17s | |
| 4/29/26 | Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta✨ | Revenue Growth ManagementPricing Strategy+4 | Danilo Zatta | Financial TimesLinkedIn+2 | — | Revenue Growth ManagementPricing+5 | — | 17m 57s | |
| 3/26/26 | The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin✨ | AI pricingcontextual pricing+3 | Alex Halkin | Competera | — | AI pricingcontextual pricing+3 | — | 24m 23s | |
| 12/30/25 | 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny✨ | pricing predictionstariffs+3 | — | — | — | pricingpredictions+4 | — | 26m 09s | |
| 11/19/25 | From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson✨ | consumer-centric pricingbrand positioning+3 | Caroline Cookson | Jack Daniel’sGlendronach+3 | — | pricing strategiesbrand positioning+3 | — | 36m 02s | |
| 10/22/25 | Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara✨ | pricing strategyglobal frameworks+3 | Pooja Gerera | Zooplus | Europe20 European markets | pricing functionZooplus+3 | — | 29m 02s | |
| 9/24/25 | Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel✨ | retail pricingtrust+4 | Barrie Carmel | Bed Bath & BeyondMichaels | — | pricingmargin management+5 | — | 55m 45s | |
| 8/27/25 | The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz✨ | pricing leadershipincremental sales+3 | Lee Mackedanz | Value Capture ConsultingKohl’s+6 | — | pricingleadership+4 | — | 46m 51s | |
| 7/24/25 | AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole✨ | AI pricingdemand forecasting+3 | Jayadeep Shitole | Walmart Global Tech | — | AIpricing strategies+5 | — | 28m 24s | |
| 6/24/25 | Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman✨ | pricing strategyretail transformation+4 | Seth Nieman | Rite AidWakefern Food Corp+2 | — | pricingretail+5 | — | 45m 38s | |
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| 5/20/25 | The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea | In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing to VP, and how she helped flaconi evolve from manual pricing processes to AI-powered optimization. She explains what makes pricing in luxury beauty so complex, how flaconi balances speed with strategic control, and why pricing teams are uniquely positioned to drive commercial transformation. Key To... | 27m 11s | ||||||
| 4/22/25 | Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors | In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Partners. With over 35 years of executive experience and more than 750 companies advised, Per shares his unique approach to pricing, grounded in behavioral economics, AI-driven insights, and deep market research. We discuss the true impact of tariffs on pricing strategies, the psychological thresholds that influence customer behavior, and why most compani... | 36m 26s | ||||||
| 3/26/25 | Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack | In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights from his 25+ years of experience in retail strategy, including stints at Sam’s Club, Circuit City, ALDI, PetSmart, FullBeauty Brands, and Cabela’s. He delves into why merchandising and pricing teams must work in tandem, how to balance short-term margin gains with long-term brand health, and where AI-driven dynamic pricing can either strengthen or ... | 35m 44s | ||||||
| 1/30/25 | 2025 Pricing Predictions: Insights from Industry Experts | How will AI, inflation, and shifting market dynamics impact pricing in 2025? In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead. Featured Experts: 🎙️ Stephan Liozu – Chief Value Officer, Zilliant 🎙️ Per Sjöfors – Author of The ... | 24m 12s | ||||||
| 12/11/24 | Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky | In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a boutique consultancy specializing in price management and price communication. As a senior research fellow, university lecturer, and advisor with more than a decade of experience in management and consulting roles, including over five years at Amazon as a senior manager of pricing and business analytics, Markus brings unique insights from both ac... | 35m 06s | ||||||
| 10/23/24 | Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan | In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession and offers valuable insights for both newcomers and seasoned professionals in the field. Sheetal recommends several resources for those interested... | 29m 37s | ||||||
| 9/25/24 | Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin | In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps companies generate more profit for their development and growth. He is also a guest lecturer at the Stanford Graduate School of Business and the author of three books, including "The Future of Pricing: A Guide to the Next 10 Years of AI" and his forthcoming b... | 34m 06s | ||||||
| 8/29/24 | Behavioral Economics and the Truth About Pricing with Melina Palmer | In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growth. Melina is also the author of three insightful books, including The Truth About Pricing, which is the focus of our discussion for this episode. With a background in marketing and brand strategy and a master's degree in behavioral economics, Melina bri... | 48m 34s | ||||||
| 7/25/24 | Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya | Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2. In this... | 39m 25s | ||||||
| 5/28/24 | The Future of Retail Pricing Powered by Al with Alex Galkin | Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research. In this episode, Alex discusses the shift he's seeing towards AI-powered price optimization in retail, highlights the differences in AI capabilities currently being deployed in real-world scenarios, explains why retailers should trust AI to empower their pric... | 34m 46s | ||||||
| 4/24/24 | Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith | Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, and the author of four books on pricing, including Pricing Done Right and Pricing Strategy. Those of you who are active on LinkedIn may know him as... | 39m 29s | ||||||
| 3/28/24 | The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood | Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricing, working for prominent global brands, including YellowPages, Mitsubishi and General Motors. In this episode, Karan discusses his professional jo... | 39m 31s | ||||||
| 2/29/24 | Monetizing and Pricing Sustainability with Stephan Liozu | Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing ... | 45m 08s | ||||||
| 1/25/24 | Discover Your Perfect Pricing Model with Danilo Zatta | Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth. Dan is also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way W... | 19m 55s | ||||||
| 11/9/23 | Navigating Retail Transformation with Oliver Banks | Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024. In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming human resistance to change, adapting to competitive pricing pressures, and the complexity... | 29m 03s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.