Private Practice Skills

Lots of private practice therapists are seeing a drop in referrals lately due to an array of factors, including the ongoing growth of big tech therapy and AI-based services. It raises the question: is private practice still sustainable?In this episode, I share my personal take: private practice isn’t going anywhere. And, if we can stay grounded in our roots of offering specialized, individualized, dynamic therapy, we can differentiate ourselves from big tech therapy.I share my take on this in this episode. What do you think? What pieces did I miss?Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Related Episodes:"Trying AI Therapy (I'm a Psychologist)”https://www.youtube.com/watch?v=Jqpxi_oCpYc"Beat Big Tech Therapy by not Playing Their Game”https://www.youtube.com/watch?v=wKrlL6oxUX4LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Here's a little dose of positivity for you :)Sometimes we can get so deep into the parts of our profession that are messy that I'm helped by reminders of all the meaningful work we're doing too. Enjoy!Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

It's been over a year since I took at the top posts on the r/therapists subreddit. Since I've been living under a rock, I thought it would be a good time to take a look at the top posts from the therapists subreddit from the last year. Check out the r/therapists subreddit:https://www.reddit.com/r/therapists/Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

It's good to be back! Today I'm sharing my experience of sudden sensorineural hearing loss (SSNHL) a couple of months ago, and the aftermath that's unfolded since.I know this is a deviation from my usual topics, but I'd love people to be informed in case you or a loved one suddenly loses hearing. Sudden sensorineural hearing loss is considered a medical emergency, but is often missed by medical professionals.I'll be back to my usual Private Practice Skills antics next week :)Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Shoutout to my brother, Data Time, for requesting this episode:https://www.youtube.com/@DataTime27His channel is like, much cooler than mine :)Article: "Early and Accurate Diagnosis of Sudden Sensorineural Hearing Loss"https://pmc.ncbi.nlm.nih.gov/articles/PMC3034434/Article: "Prednisone withdrawal: Why taper down slowly?"https://www.mayoclinic.org/diseases-conditions/inflammatory-bowel-disease/expert-answers/prednisone-withdrawal/faq-20057923Article: “Hyperbaric Oxygen Therapy”https://www.hopkinsmedicine.org/health/treatment-tests-and-therapies/hyperbaric-oxygen-therapyArticle: "10 Things to Know About Medical Grade HBOT (And Why It’s Different)”https://www.cns-center.com/blog/10-things-to-know-before-your-medical-hyperbaric-oxygen-session-at-cnsArticle: "Ruptured eardrum (perforated eardrum)"https://www.mayoclinic.org/diseases-conditions/ruptured-eardrum/symptoms-causes/syc-20351879Article: "Risk Factors for Middle Ear Barotrauma in Patients with Carbon Monoxide Poisoning Undergoing Monoplace Hyperbaric Oxygen Therapy: A Retrospective Cohort Study"https://www.mdpi.com/2077-0383/14/9/2984Article: "The Hidden Risks of Hearing Loss"https://www.hopkinsmedicine.org/health/wellness-and-prevention/the-hidden-risks-of-hearing-lossArticle: "How Hearing Loss Accelerates Cognitive Decline"https://www.pacificneuroscienceinstitute.org/blog/neuro-conditions-cognitive/understanding-the-link-between-hearing-loss-and-cognitive-decline-key-insights-and-prevention-strategies/LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Google Business Profile has always been a great tool to market your practice. Most recently, it's apparent that AI will pull directly from Google Business Profile when recommending a therapist to someone.Sadly, exclusively virtual therapy practices are not allowed to have a Google Business Profile (there are workarounds, but they are not allowed, so I don't cover those in this episode).But if you have an onlie practice, no need to fret! In this episode, I share a checklist of reasonable, simple tools you can easily use to make sure your virtual therapy practice is showing up online. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!My prior episode, "My Favorite Marketing Strategies in Private Practice”https://youtu.be/D2eXmPcpvvICourse: Website Copy in a Weekendhttps://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Today I'm sharing some the marketing strategies that are keeping my therapy practice full in 2026. I hope you find it helpful to hear!Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

According to the latest issue of the APA Monitor on Psychology, the top two trending topics for 2026 are about how people are interacting with AI for therapy and for companionship (and yes, some people are marrying their AI companion).In this episode, we dive into these two APA articles to take a look at the positives and downsides of using AI in these "human-like" interactions.As always, you can expect a little snarky commentary from me as well :DArticles Mentioned:Article: "AI, neuroscience, and data are fueling personalized mental health care”https://www.apa.org/monitor/2026/01-02/trends-personalized-mental-health-careArticle: "AI chatbots and digital companions are reshaping emotional connection”https://www.apa.org/monitor/2026/01-02/trends-digital-ai-relationships-emotional-connectionLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

We know that the therapeutic alliance is super important. But, how do we go about actually building a strong therapeutic alliance?In this episode, we explore some of the variables that exist outside of the therapy session that can influence the therapy alliance.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Links Mentioned:Article: "The Therapeutic Alliance: The Fundamental Element of Psychotherapy”https://pmc.ncbi.nlm.nih.gov/articles/PMC6493237/Article: "Psychotherapy and Therapeutic Relationship"https://www.ncbi.nlm.nih.gov/books/NBK608012/Article from last week’s episode: "Psychotherapy as investigation: cultivating curiosity and insight in the therapeutic process”https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2025.1603719/fullVideo: "How to Make Your Initial Therapy Assessment More Conversational”https://youtu.be/UsKwQWsaE4gVideo: "The Therapeutic Aspects of the Initial Phone Screen”https://youtu.be/mXEciH3PZ5YVideo: "How to Build Trust During the Initial Therapy Session”https://youtu.be/3__u7dOLUdALINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Today I'm taking you step-by-step through my process of why I'm updating one of my therapy services.I also share the checklist I use to bring my therapy website up to speed so that potential therapy clients can find me through search and AI recommendations and start to build trust with me.Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Links Mentioned:Training: The Client Attraction Systemhttps://privatepracticeskills.teachable.com/p/client-attraction-systemTraining: Website Copy in a Weekend:https://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendVideo: How my practice is showing up in AI recommendations (by accident):https://youtu.be/mP-X_Vw0_5gVideo: Super Basic SEO for Beginners:https://youtu.be/WQJI6_F9rEALINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

I discovered recently that potential clients are finding my practice through AI recommendations, even though I haven't had a "strategy" to market my practice through AI.So I decided to dig a little deeper, and I share with you what I'm learning so far about how to optimize our therapy practice marketing so that we can start getting recommended to our ideal clients....I was surprised by how much less complicated it was than I had assumed!Sign up for my email list to stay informed on my Black Friday deal:https://mailchi.mp/f7be138b42ba/stay-in-touchThank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Episodes on Finding your Niche:"Develop your Niche in Private Practice”https://youtu.be/bh6bJRb7iwQ"How to Find your Niche in Private Practice”https://youtu.be/CzlH8lCGPoM"5 Ways to Find Your Therapy Niche”https://youtu.be/FU1eHRDwkusLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Are any other therapists noticing their inquiries slowing down? Drops in your website and Psychology Today visits? No need to panic! In this episode, I share some straightforward, simple-to-implement strategies you can use to adjust your private practice marketing to be a bit more up to date.(And no, you don’t have to use AI or run ads!)Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Links Mentioned:Reddit Post:https://www.reddit.com/r/therapists/comments/1iqvbrm/diminishing_referrals_vent_and_advice_what_are/Episodes on Finding your Niche:"Develop your Niche in Private Practice”https://youtu.be/bh6bJRb7iwQ"How to Find your Niche in Private Practice”https://youtu.be/CzlH8lCGPoM"5 Ways to Find Your Therapy Niche”https://youtu.be/FU1eHRDwkusTraining: The Client Attraction Systemhttps://privatepracticeskills.teachable.com/p/client-attraction-systemLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Today we're diving into all your content creator questions. In this episode I cover your questions about the process, finances, and downsides of being a content creator (and so much more, it's a long episode!)So if you've ever considered pursuing content creation in the hopes of earning income from it, this episode is for you!Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Links Mentioned:Earlier Episode: "7 Years as a Content Creator...is it Worth it?"https://youtu.be/qoIFCUSXx_oPrivate Practice Skills Origin Story:https://privatepracticeskills.com/private-practice-skills/Video: "Building an Email List in Private Practice"https://youtu.be/quTlR3l7w64LINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gearThis podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.Website: www.privatepracticeskills.comYouTube: https://www.youtube.com/c/privatepracticeskillsInstagram: https://www.instagram.com/privatepracticeskills/This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.