Procast #11 | Creativity for Growth | Orlando Wood and Jan Kurel

Procast #11 | Creativity for Growth | Orlando Wood and Jan Kurel

From Procast by Proficio

March 31, 2026 · 1h 33m

About this episode

Orlando Wood discusses the importance of creativity and attention in driving long-term business growth.

Stop boring people, stop buying empty impressions. Start entertaining, and start buying attention. That is the blueprint for growth – and the topic of the new procast. For this very special episode of Procast, the one and only Orlando Wood, Chief Creative Officer at System1, accepted our invite to discuss the long-term business growth, together with Jan Kurel, Executive Director at Proficio. Orlando Wood 👉 https://www.linkedin.com/in/orlando-wood-6a62946/ Jan Kurel 👉 https://www.linkedin.com/in/jankurel/ Let's stay in touch! 🔗 LinkedIn 👉 www.linkedin.com/company/proficio-marketing/ Instagram 👉 www.instagram.com/proficio.cz/ Facebook 👉 www.facebook.com/ProficioMarketing

People in this episode

Guests: Orlando Wood, Jan Kurel

Topics covered

  • creativity
  • business growth
  • marketing
  • attention economy

Keywords

  • entertaining
  • buying attention
  • blueprint for growth

Mentioned in this episode

Books & works: Procast, Creativity for Growth

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