Hugo Froes: Principles First: Simplifying Organizational Change - Productized 2025 TalkInTen

Hugo Froes: Principles First: Simplifying Organizational Change - Productized 2025 TalkInTen

From Product Agility by Ben Maynard

November 12, 2025 · 10 min

About this episode

Hugo Froes discusses applying a first-principles approach to organizational change at the Productized conference in Lisbon.

Send us Fan Mail We're thrilled to be back at the outstanding Productized conference in Lisbon - a must-attend gathering for product people - and honoured to partner with them for the third year running. Productized brings practical, high-signal conversations from the global product community and Lisbon couldn't be a better host. In this Talk in Ten episode, we speak with Hugo Froes, co‑founder of Feinova, about applying a first‑principles approach to organisational change. Hugo explains how...

People in this episode

Host: Ben Maynard

Guest: Hugo Froes

Topics covered

  • organizational change
  • first-principles approach
  • product management
  • conference insights
  • business strategy

Keywords

  • organizational change
  • first principles
  • Hugo Froes
  • Feinova
  • Productized conference
  • business strategy
  • product management

Mentioned in this episode

Organizations: Feinova

Places: Lisbon

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