Stop Removing Friction. It's Your Best User Research Tool

About this episode

The episode discusses the importance of friction in user research for trust-first products and how it reveals user intent.

This story was originally published on HackerNoon at: https://hackernoon.com/stop-removing-friction-its-your-best-user-research-tool . Why trust-first products shouldn't remove friction - and what mandatory verification revealed about user intent that no targeting algorithm could surface. Check more stories related to product-management at: https://hackernoon.com/c/product-management . You can also check exclusive content about #product-marketing , #growth-strategy , #trust , #startup , #b2c , #user-experience , #ui-ux , #ui-testing , and more. This story was written by: @yuliiakrupenko . Learn more about this writer by checking @yuliiakrupenko's about page, and for more stories, please visit hackernoon.com . Growth orthodoxy says remove friction at every step. For trust-dependent products - P2P platforms, safety apps, fintech, healthcare - that's the wrong instinct. When I built a trust-first consumer app with mandatory face and government ID verification, I expected drop-off. Instead I got a 65% install-to-signup rate and a clean split in user intent that no survey or algorithm had surfaced. Users who pushed through the verification gate said "I want to travel with someone."…

People in this episode

Host: HackerNoon

Topics covered

• user research
• friction
• trust-first products
• user intent
• product management

Keywords

• friction
• user research
• trust-first products
• user intent
• verification

Mentioned in this episode

Organizations: HackerNoon

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