The Value-Driven Business Analyst with Laura Brandenburg
From Product Powers - Human Skills for Product Thinkers to Thrive in the Age of AI by Future-proof your product career by mastering the human skills that AI can’t replicate easily—creativity, collaboration, and communication.
July 15, 2025 · 35 min
About this episode
Laura Brandenburg discusses her book and the importance of value-driven business analysis in an AI-driven world.
Laura Brandenburg, an internationally recognised leader in business analysis, shares insights from her new book, 'Value-Driven Business Analyst,' She discusses the importance of aligning business analysis with organisational outcomes. We delve into her eight-step business analysis process, the significance of being value-driven, and how to leverage AI in the field. Laura also talks about her journey into business analysis, her motivations for writing the book, and addresses how business analysts can future-proof their careers in an AI-driven world. 00:00 Introduction 01:35 The Role and Impact of Business Analysts 03:15 Laura's Journey and Insights into Business Analysis 05:36 The Value-Driven Business Analyst 23:11 The Eight-Step Business Analysis Process 26:01 Future-Proofing with AI in Business Analysis 31:13 Sustainability and Business Value 33:57 Conclusion and Farewell ⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI. Host: Paddy Dhanda Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI. Contact Paddy…
People in this episode
Host: Paddy Dhanda
Guest: Laura Brandenburg
Topics covered
- business analysis
- AI in business
- value-driven analysis
- career development
- sustainability
Keywords
- business analyst
- AI
- value-driven
- career
- analysis process
- sustainability
- organisational outcomes
Mentioned in this episode
Organizations: Bridgi
Books & works: Value-Driven Business Analyst
More episodes of Product Powers - Human Skills for Product Thinkers to Thrive in the Age of AI
- My 13-Year-Old Built a 3D Game in a Week Using Vibe Coding (No Coding Skills Required) · March 17, 2026 · 36 min
- Bliss, Not Burnout: How To Cope With Pressure · November 18, 2025 · 46 min
- How to Lead Creatively: Insights from the World’s Creativity Explorer · October 15, 2025 · 31 min
- Dr Maya Ackerman on Creative Machines: AI, Art & Us · October 7, 2025 · 54 min
- Master Product Discovery with AI - John Gordon · September 23, 2025 · 36 min
- The Question is the Answer and Why Great Leaders Don’t Give the Best Answers · September 16, 2025 · 45 min
Explore listener stats, chart rankings, contacts and more on the Product Powers - Human Skills for Product Thinkers to Thrive in the Age of AI podcast page.