Regaining Time

Regaining Time

From Profit First for Lawyers by Team RJon | RJon Robins

June 2, 2026 · 30 min · Season 3 · Episode 86

About this episode

In this episode, Rose Coonen discusses how Profit First accounting principles transformed her law firm and personal life by redefining profit beyond just financial gains.

“We are going to break away from the dictionary’s limited definition of profit and profitable, which only account for financial profits.” – RJon Robins, author of Profit First for Lawyers For many law firm owners, profitability is measured by one thing: money. But what if profit gives you something even more valuable? Time. In this episode, Michigan estate planning attorney Rose Coonen shares how implementing Profit First accounting principles transformed not only her firm’s finances, but also how she spends her time, serves her clients, and shows up for her family. Redefining Profit RJon challenges the traditional definition of profit and introduces a broader perspective: profit can be personal and professional as well as financial. For Rose, that shift in understanding changed everything. Since implementing Profit First three years ago, she has built a strong financial foundation, gained the freedom to stop working with toxic clients, become more present with the families she serves, and grow a law firm that supports the life she wants to live. Today, her law firm is a family affair with her husband and daughter working alongside her as the business…

People in this episode

Host: RJon Robins

Guest: Rose Coonen

Topics covered

  • profitability
  • time management
  • law firm growth
  • financial stability
  • client relationships

Keywords

  • Profit First
  • law firm
  • financial profit
  • time management
  • client service

Mentioned in this episode

Organizations: Profit First for Lawyers

Places: Michigan

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