Profit From Your Podcast

Mark Des Cotes is a podcaster, graphic designer, and friend (he's the guy behind the School of Podcasting, Ask the Podcast Coach, and Podcast Rodeo artwork. You can find him atlRings of Power Podcastringsofpowerpodcast.comResourceful Designerresourcefuldesigner.comPodcast Brandingpodcastbranding.coToday you will hear how just changing the angle of your pitch can result in a much better result. Instead of complaining about how expensive it is to be in business, simply point you how you have delivered value, and if your audience would like, they can give back at an easy-to-remember link.Maintain Control and Future Proof Your MonetizationOn my Ask the Podcast Coach show, I use a link www.askthepodcastcoach..com/awesome where I control where that link goes. For now, it goes to a page on the website where people can buy my book, leave a Paypal donation, or become a patron of the show. If you leave a specific link (www.patreon.com/davejackson) what happens if later something better comes along? You have a bunch of episodes with an outdated link.I create that link with a built-in tool from Podpage. If you're on WordPress you can use the pretty links plugin.Buy the Book Profit From Your PodcastPick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job EasyBuilt on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.Mentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session

We all love customers, but there are some people who are NOT your target audience, and yet we create strategies that cause unrealistic expectations in your customers, or we get a great customer who can be a little forgetful. The Black Friday SaleWhen you do one of those HOLY COW - UNBELIEVABLE DISCOUNT Black Friday kind of sale, you get two types of customers.The customer purchases and does nothing with your product as they have no skin in the gameA customer who didn't read the offer, but jumps in because it is so good, and then expect much, MUCH more than what is included in the offerConsequently, (after doing two) I will not do a "Black Friday / DEEP DISCOUNT" offer.The Yearly SubscriptionThis typically brings you your target audience. They are a joy to work with, and they are action takers. However, a year later they forgot they purchased a recurring membership program. This leads to:Emails the day after they get charged asking, "Hey I didn't authorize this!"I just got an email from someone who purchased my product. They worked for a company, and each year they have been charged. Now two years later, they want their money back. Two Ways To Solve This IssueYou can set a trigger in your CRM (I Use Less Annoying CRM) and remind them that their year subscription is coming up. Alert them how to cancel their subscription if needed.I also now send an email a week before the charge to alert them that their subscription payment is coming up. Another Strategy To Solve This IssueA yearly subscription is an easy-to-make "higher ticket price" item. You might consider raising the price on the subscription and making it "Lifetime Access" this way you get the benefits of an action-taking customer, and you don't have to worry about "I didn't authorize this payment."Mentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session

I haven't been this excited about a tool in a while. It's so powerful, and yet so early to use. I also love that it works on EVERYTHING and that is what Volley does. It works on PC, Mac. Andoid, or iPhone and it has revolutionized how I'm handling questions with my community.Josh Little InterviewJosh is an experienced CEO launching multiple successful startups in the past. Today we get insights into:Time Shifted Screen Sharing and Dave's School AnalogyWhen Did Volley Become an Idea?Moving Your Community From FacebookCan You Lock Down Volley?Issues Trusting a Free PlatformJosh's BackgroundHow Long Has Volley Been Around?Future Features?profitfromyourpodcast.com/volleyAudience FeedbackFind Josh at https://www.linkedin.com/in/littlejosh/Mentioned In This EpisodeTim Schmoyer (video Creators)Volley AppSchool of PodcastingProfit From Your Podcast Book

More media hosts are adding the ability to add dynamic content. It sounds too good to be true, and when not used properly it can really make you sound like an amateur.

Don't invest a ton of money into a project launch if you don't know if your product will deliver on the promise. Today I talk about how to test a course for zero money.

Today I talk about an income stream that didn't exist when I wrote the book and that is bitcoin. It doesn't cost anything to get set up, and depending on your audience, this could end up being another source of income. Without really promoting the value for value model on the School of Podcasting and yet I've made $85 since June. Now I'm OBVIOUSLY not going to retire on that money, but think about how much that might be if I promoted it (or if my audience was more tied into cryptocurrency).All you need to do is install the telegram software (free) and it takes maybe 5 minutes. Once your show is set up, then instruct your audience to use apps from newpodcastapps.com and they can set a value to give you as they listen to your show. VideosHow to receive enable your podcast to receive bitcoinHow to Transfer Bitcoin into Your Wallet Mentioned In This EpisodeLeading the Bleeding PodcastNo Agenda ShowCongressional DishGet an Autographed Copy of the Book Profit From Your Podcast

Today I am joined by Agnes Kozera from Podcorn.com Porcorn can be used to find sponsors for your show, but also if you are trying to get in front of your target audience, you might consider being a sponsor/brand and sponsor other similar podcasts. SPONSOR: Check out the Book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood A great book to help you gain insights into what IS WORKING in podcasingt when it comes to making money.Other topics include:00:55 How Long Has Podcorn Been Around?01:24 How Big of An Audience Do You Need?02:20 Do I Have To Use CPM?04:09 Get Paid To Do Interviews?06:03 FTC Disclosure?07:38 Getting Paid08:31 Proposal Process10:01 Growing Your Audience10:34 What Kind of Budget Do I Need?11:49 Safeguards Are In Place12:41 Common Mistakes?13:54 Do The Work14:44 Audio Fingerprinting15:14 Do Your Homework16:04 Types of Advertisements17:43 What are the Fees?Need Help With Your Podcast?Schedule a Strategy Session Today