The Sales Secret: Building Trust that Converts

The Sales Secret: Building Trust that Converts

From Profit Is A Choice by Michele Williams | Business Coach | Podcaster |Speaker

February 1, 2026 · 1h 1m · Season 9 · Episode 302

About this episode

Michele Williams and guest Kathy Pace discuss the importance of building trust in sales to create a more authentic and effective experience.

302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it. Topics Mentioned: Trust in Pricing and Process Confidence in execution Human to human sales connection Key Thoughts: Trust in pricing and processes provides confidence for execution of the sales process. Aggressive sales tactics can erode trust. Human to human approach transforms client's lives rather than just closing a transaction. ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational). Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams…

People in this episode

Host: Michele Williams

Guest: Kathy Pace

Topics covered

  • sales
  • trust
  • client relationships
  • sales process
  • human connection
  • coaching

Keywords

  • sales
  • trust
  • coaching
  • client needs
  • human connection
  • sales tactics
  • authenticity

Mentioned in this episode

Organizations: Scarlet Thread Consulting, CFO2Go, Metrique Solutions

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