Profit With A Plan

Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process. You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect. Podcast: Profit With A PlanHost: Marcia Riner, CEO of Infinite Profit®Guest: Greg Grand, Founder of The AI Sales LeaderEpisode: 351Release Date: June 26, 2026 🎥 What You’ll Learn • Use AI to prepare for sales calls in minutes, not hours• Build prospect research that leads to stronger discovery questions• Create multi-channel outreach without sounding like every other salesperson• Know when your business is truly ready for its first sales hire• Build sales systems your team can repeat and improve• Keep trust and human connection at the center of AI-assisted selling ⏱️ Timestamp Highlights [00:00] How AI gives solo CEOs more sales time[03:06] Why Greg built an AI sales system[06:02] Stop chasing tools and solve sales problems[07:04] Build prospect research in five minutes[10:06] Use AI for better sales discovery questions[17:05] Multi-threaded prospecting that builds familiarity[23:25] Build custom AI prompts for your sales process[28:17] Why human connection still closes the sale 🔗 Resources & Links https://theaisalesleader.comhttps://profitbooster.bizhttps://infinite-profit.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth MapFind the gaps slowing down your revenue, profit, and growth.Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Hiring Isn’t a Gut Call. It’s a Numbers Call. EP333 of Profit With A Plan Podcast Released January 13, 2026 Guest: Jen Fizer, CEO of MKB CFO & BookkeepingHost: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist 🎯 Episode Summary Ever think, “If I could just clone myself, everything would run smoother”? Same. But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face. You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction. 🎥 What You’ll Learn • How to tell if you’re ready to hire, or just tired• The financial signs you should check before adding payroll• Why hiring the “obvious” role first can backfire• How to prioritize hires that buy back time and create capacity• A simple way to test if you can afford a hire before you make it• Why ramp-up time matters (and how to plan for it)• How to avoid hiring chaos, job creep, and bad onboarding ⏱️ Timestamp Highlights 00:00–01:49 The “clone myself” moment and the real question behind hiring02:00–03:11 What Profit With A Plan is all about02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap)03:12–03:53 Introducing Jen Fizer and her practical CFO approach04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring06:45–08:10 “You can do anything, you can’t do everything” and why order matters08:33–11:16 The hiring sequence story: why the salesperson hire would have failed11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time15:56–19:42 Hiring mindset traps: micromanaging vs dumping work20:40–23:14 The first financial question: can you pay yourself yet?23:15–25:22 What to hire first: the simple “good at it / like it” framework27:03–28:38 Why outsourcing and fractional support can be smarter early on29:01–31:02 Org chart truth: start lower before you hire expensive “titles”31:28–32:23 Where to find Jen + her free cash flow template33:29–34:14 Wrap-up + Profit Booster Growth Map reminder 🔗 Resources & Links MKB CFO & Bookkeeping websitemkbcfo.com Free cash flow template (13-week projection)mkbcfo.com/cashflow Email Jenjen@mkbcfo.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it. 🚀 Profit-Driven Resources Grab your free Profit Booster Growth Mapprofitbooster.biz/growthmap It helps you spot profit leaks and identify your top revenue moves fast.

Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025 Guest: Mark Stern, founder and CEO of Custom Box AgencyHost: Marcia Riner, Business Growth Strategist, Infinite Profit® 🎯 Episode Summary Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey. 🎥 What You’ll Learn • Why physical experiences outperform email and social for engagement• How to design customer journeys that guide real outcomes• Where physical touchpoints fit across acquisition, onboarding, and retention• How to turn frameworks into tangible customer momentum• Why better onboarding directly reduces churn and refunds ⏱️ Timestamp Highlights [00:00] Why physical touchpoints outperform digital engagement[04:45] Why most onboarding systems quietly fail customers[08:00] Turning frameworks into physical momentum tools[13:00] Using physical products for customer acquisition[18:00] Designing retention through milestones and recognition[29:00] How intentional journeys increase lifetime value 🔗 Resources & Links CustomBoxAgency.com57Hats.comInfiniteProfitConsulting.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Growth MapSee the fastest path to more revenue and fewer profit leaks.http://profitbooster.com/growth-map 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Pricing Mistakes That Are Costing You Millions EP329 Profit With A Plan PodcastReleased December 2, 2025 Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product TranquilityHost: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® 🎯 Episode Summary Most SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value. 🎥 What You Will Learn • Why SaaS pricing fails and how to fix it fast• How to monetize AI features without confusing buyers• The strategy behind good, better, best pricing• Pricing mistakes that drain revenue in B2B SaaS• How positioning drives packaging and price• Why talking to customers early improves pricing accuracy ⏱️ Timestamp Highlights [00:00] Why most SaaS companies leave money on the table[02:10] Pricing is a strategy problem, not a math problem[06:40] The art and science behind SaaS pricing[10:15] Price positioning and avoiding the race to the bottom[13:20] Good, better, best models and customer choice[17:50] How founders should test pricing and validate value[25:00] Why discounts can destroy margins and buyer behavior[34:40] How to rethink promotions in B2B[36:55] Where to start if pricing needs a refresh 🔗 Resources and Links ProductTranquility.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today. 🚀 Profit-Driven Resources Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work.Learn more at ProfitBoosterPod.com Free Growth Map with 3 Actionable Ideas Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map. Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Influence Beats Authority - The Leadership Skill That Changes Everything EP327 of Profit With A Plan PodcastReleased November 18, 2025 Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit® 🎯 Episode SummaryMost leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level. 🎥 What You’ll Learn• Why authority alone fails to create lasting buy-in• How to motivate teams using influence-driven leadership• The MAP framework for getting people aligned and excited• How to personalize your pitch so others instantly care• The role trust plays in influence and decision-making• Simple language shifts that strengthen credibility ⏱️ Timestamp Highlights[00:02] Authority fails because influence drives real action[00:05] How influence creates ownership and better performance[00:09] Why leaders must stop “babysitting” and build collaboration[00:12] MAP explained: Manifest, Assess, Promote[00:18] Personalizing your pitch for each individual[00:23] How trust increases influence and impact 🔗 Resources & LinksTamiReiss.comTamiReiss.com/influence 💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.Learn more at ProfitBoosterPod.com 📈 Free Business Growth MapYour leads should be converting. Let’s find out what’s missing.Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.