Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
by Curtis Satterfield, PhD. Helping Coaches Build Group Programs That Sell, Get Results, and Scale
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Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇨🇦CA · Courses#6730K to 100K
- 🇮🇪IE · Courses#125500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
15K to 52K🎙 ~2x weekly·21 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
31K to 103K🇨🇦97%🇮🇪3% - Active Followers
Loyal subscribers who consistently listen
12K to 41K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The Fastest Way to Grow and Save Time as a Coach
May 26, 2026
8m 50s
How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build
May 12, 2026
8m 40s
How to Keep Clients Engaged in Your Group Coaching Program: Boost Completion Rates and Client Results
Apr 28, 2026
7m 54s
The Group Program Skill You Were Never Taught
Apr 21, 2026
7m 52s
Breaking Through The Income Ceiling Every Successful Coach Eventually Hits
Apr 7, 2026
9m 57s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/26/26 | The Fastest Way to Grow and Save Time as a Coach | Most coaches think building a group program means building one giant, finished thing: a library of courses, live coaching calls, and a community, all of it before they can enroll a single person. So they spend months, sometimes years, building, and never make a dollar. The program that was supposed to buy back their time ends up eating more of it. This episode lays out the simple way through: how to start a profitable group program fast by building one small piece at a time, instead of trying... | 8m 50s | ||||||
| 5/12/26 | How to Scale Beyond 1 on 1 Coaching: The First Group Program You Should Build | You're a 1:1 coach who knows you need to scale. You've thought about a course, a membership, group coaching. But every time you sit down to plan it, the same question stops you: which kind of group program do you actually build first? In this episode, I walk through the three most common group program formats, why the wrong starting point sets up the wrong business, and the two questions I use with every coach to find the topic for their first live class. What you'll learn: Why a live class i... | 8m 40s | ||||||
| 4/28/26 | How to Keep Clients Engaged in Your Group Coaching Program: Boost Completion Rates and Client Results | You launched your group program with content you know is solid. By week two, clients are quietly checking out. You can't figure out what went wrong, and the answer is almost always the same thing. Information overload before clients have a single real win to stand on. In this episode, I'll walk you through the fastest way coaches lose clients from group programs, why it happens even when the content is good, and the structural shift that turns it around. You'll learn: • &n... | 7m 54s | ||||||
| 4/21/26 | The Group Program Skill You Were Never Taught | Most coaches plan their group program by listing everything they cover in 1:1 sessions and turning it into content. It feels logical. It also tends to produce a program that looks right but doesn't move people the way your one-on-one work does. The gap isn't your expertise. It's that coaching someone through a transformation and designing a program that creates transformation for a group are two different skills, and most of the advice out there for coaches who want to scale skips the second ... | 7m 52s | ||||||
| 4/7/26 | Breaking Through The Income Ceiling Every Successful Coach Eventually Hits | If your roster is full and it still doesn't feel the way you thought it would, you haven't done anything wrong. You've hit the income ceiling every successful coach eventually hits. And the problem isn't your work ethic or your pricing. It's the model. In this episode, I walk you through where that ceiling actually comes from, why the obvious fixes don't solve it, and what changes when you shift to a group program. Including the honest caveats most people skip. You'll learn: Why a full... | 9m 57s | ||||||
| 4/1/26 | Stop Renting Your Audience: The Marketing Foundation Every Coach Needs | If you're building your coaching business on social media, you're building on land you don't own. The algorithm changes, your reach drops, and the audience you spent months growing suddenly can't hear you. That's not a marketing foundation, that's renting. In this episode I walk you through the three things every coach needs to have in place to stop renting and start owning their audience. You'll learn: Why your social media following isn't really yours, and what owning your audience actually... | 7m 41s | ||||||
| 3/25/26 | The 2026 State of the Market: Why Courses Are Declining and Group Programs Are Winning | If you've been trying to sell a course in 2026 and the numbers aren't adding up, the problem isn't your marketing. The market has structurally shifted. Courses are declining, and the practitioners who've been in this industry for years are saying it out loud. In this episode I break down what's actually driving the decline, what's working instead, and what the 2026 buyer needs from you before they'll spend money. You'll learn: - Why standalone self-paced courses are losing ground in 2026 - Ho... | 9m 43s | ||||||
| 3/20/26 | Program Design For Coaches - Trailer | Welcome to Program Design for Coaches, the podcast that helps fully booked coaches build group programs that scale their business, deliver real results for their clients, and free up their time. I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer, building over 30 programs from scratch. On this show I'll help you build group programs that actually work. Programs your clients finish, that generate real testimonials, and that make scaling your business a whole lot... | 1m 11s | ||||||
| 3/18/26 | The Foundation Every Online Course Needs Before You Start Building | Online course creation starts with a foundation most coaches skip. Skipping it is the reason clients don't get the transformation they were promised. Most coaches sit down to create a course and start asking "what should I teach?" That question gets them into trouble every time. They end up with a pile of content that goes in ten directions and clients who finish without the result they paid for. The content isn't the problem. The missing foundation is. In this episode I walk you through the ... | 11m 57s | ||||||
| 3/11/26 | Why Clients Struggle with Your Course: The Crucial Course Design Step Most Creators Skip | Course creation mistakes are costing your clients before they ever start. If you're designing a course right now, there's a step most solopreneurs skip entirely and it sets clients up to struggle from lesson one. In this episode, I'll show you the course design mistake that causes clients to hit a wall early, what it actually costs you when it happens, and the two-part fix that prevents it. You'll learn: Why course creators unknowingly design courses from the wrong starting pointWhat the curs... | 8m 51s | ||||||
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| 3/4/26 | Why More Content Won't Fix Your Online Course Completion Rate: Course Design Tips for Solopreneurs | Online course completion rates don't improve by adding more content, they improve through better course design. If your clients aren't finishing your online course, the problem isn't what you're teaching. It's how much you're asking their brain to handle at once. In this episode, I'll break down the science behind why more content makes things worse and four course design mistakes that are tanking your completion rate. You'll learn: Why adding more content to your course actually ... | 11m 44s | ||||||
| 2/25/26 | What You Need Before Building Your First Online Course: A Course Creation Readiness Guide for Solopreneurs | Online course creation starts long before you hit record, but most solopreneurs skip the readiness check and pay for it later. They jump into building modules, picking platforms, and recording lessons without the foundations in place, and end up scrapping weeks of work or launching something that doesn't deliver. In this episode, I'll walk you through four things you need to have ready before you create your first online course, so you can go in prepared instead of scrambling. You'll learn: W... | 11m 32s | ||||||
| 2/18/26 | The Best Course Platform for Your First Online Course (And Why It's Not Kajabi) | The wrong course platform can wreck your first online course launch before you make a single sale. If you're researching Kajabi, Teachable, or Thinkific for your course creation setup, you're about to make an expensive mistake. In this episode, I'll tell you the platform I recommend to my clients, why the popular options are a bad fit when you're just starting out, and how I learned this lesson the hard way after switching platforms myself. You'll learn: Why the most recommended course platfo... | 9m 38s | ||||||
| 2/11/26 | Why Clients Won't Finish Your Online Course (4 Mistakes Course Creators Make) | Your students have purchased your online course, full of excitement and anticipation. Yet, many mentally check out within the first 30 seconds. Not because the course lacks quality, but because the introductory moments fail to engage them. In this episode, you'll learn about critical course design mistakes that cause students to disengage right from the start, and discover a simple, three-part framework to hook your audience from lesson one. You'll learn: Why "In this lesson, we're going to l... | 11m 40s | ||||||
| 2/4/26 | The Handoff Method: An Online Course Design Fix for Low Completion Rates | For solopreneurs looking to build an online course that truly transforms students, understanding the difference between transferring information and transferring skills is key. In this episode, we introduce the Handoff Method, a simple three-step approach to course design that helps your students move from "I get it" to "I can do it." You'll learn: Why most online courses fail to transfer actual skillsThe absurd way most courses are structured (and why we'd never accept it in ot... | 8m 20s | ||||||
| 1/28/26 | Why Students Give Up on Your Course Before They Even Get Started: A Course Creation Mistake Every Solopreneur Makes | Creating an online course? Solopreneurs often make this course design mistake without realizing it. And it's costing them students, testimonials, and future sales. In this episode, I share a personal story about learning to crochet that reminded me why so many course creators lose students before they even get started. You'll learn: Why students give up on courses in the first few minutesWhat the "curse of knowledge" is and how it affects your course designHow to figure out where your audienc... | 11m 02s | ||||||
| 1/21/26 | Do You Need a Script for Recording Online Course Lessons? Tips for Solopreneur Course Creators | Are you ready to record your online course lessons but unsure whether to write a full script, use bullet points, or just wing it? This episode explores essential techniques for course creation that help solopreneurs build an online course that truly connects with their students. Learn from my 17 years of experience as an educator and course designer as I break down the three main approaches to lesson delivery and share which method works best. You'll learn: Why repeating yourself on camera t... | 8m 38s | ||||||
| 1/14/26 | Turn a Low Enrollment Online Course Launch Into a Win: Course Creation Strategies for Solopreneurs | You build an online course, launch it, and only a few people sign up. For solopreneurs trying to create an online course that grows their business, low enrollment feels like failure. But it doesn't have to be. In this episode, I share exactly what happened when my course launch got only one paid student, and the course creation strategies I used to turn it into a sold-out relaunch just months later. You'll learn: Why low enrollment only matters for certain types of coursesHow to cap your enro... | 5m 35s | ||||||
| 1/7/26 | Two Tools to Help You Create Online Courses Your Students Will Actually Finish | Online course completion is the key to course creation success. If your students aren't finishing, you're not getting testimonials, referrals, or repeat buyers. Just silence. The problem isn't your content. It's that your students don't understand why each lesson matters to them. And the common advice to "just explain why" doesn't work because it relies on you remembering to do it every single time. In this episode, I'll show you two structural tools that build purpose into every lesson autom... | 11m 03s | ||||||
| 12/31/25 | How Long to Make Your Course: Modules, Lessons, and What Makes a Valuable Course | You're building your first online course and you can't stop asking: how long should it be? You've searched for answers. Maybe you even bought a course creation program hoping they'd tell you. But nobody gives you a straight answer. In this episode, I share 4 course length realities no one talks about - and they directly affect whether your course succeeds or fails. You'll learn: Why the "more content = more value" myth is destroying course completion ratesWhat actually determines how much you... | 10m 02s | ||||||
| 12/24/25 | What to Put in Your Online Course: 5 Course Creation Truths Most Solopreneurs Never Learn | You want to build a course that helps people. But when you sit down to actually create it, you're staring at a blank screen thinking... what do I actually put in this thing? Most course creators just record everything they know and hope something sticks. That's why their students don't finish - and why refund requests pile up. In this episode, I share 5 truths I've learned in 17 years as an educator that separate courses that transform students from courses that just dump information. You'll ... | 9m 57s | ||||||
| 12/17/25 | The Truth About Passive Income from Online Courses (For Solopreneurs) | Passive income from online courses is a lie. At least the way course gurus sell it to solopreneurs. You followed the launch formula. Built your list. Sent the emails. Did everything the gurus told you to do. And you got almost no sales. In this episode, I share the story of my first course launch. $2,000 spent on a program. Six weeks of work. 2,000 people on my list. One sale. I break down why this happens to most course creators and what actually works instead. You'll learn: Why the success ... | 7m 28s | ||||||
| 12/10/25 | How to Build an Online Course That Actually Transforms Your Students | Course creation as a solopreneur doesn't have to be overwhelming. In this episode, I'm sharing my complete framework for building an online course that actually transforms your students and grows your business. You'll learn: Why most course creation programs set you up to fail (and what to do instead)How to identify exactly who your course is for and what they actually needThe one-sentence test that tells you if your transformation is clear enough to buildHow to structure your modules and les... | 16m 03s | ||||||
| 12/10/25 | Why Course Creation Programs Don't Teach You How to Build a Course (And What to Do Instead) | You bought a course creation program expecting to learn how to build your course. But module after module was about launching, selling, and marketing - with almost nothing on how to actually structure your content so students get results. In this episode, I share the story of Anna, a book coach who paid $2,000 for a course creation program and asked for a refund. Then I walk you through the specific guidance I gave her that helped her sell out two courses. You'll learn: Why understanding your... | 8m 19s | ||||||
| 12/10/25 | How to Make Your Second Course Launch Easier: Online Course Creation Tips | Course design determines whether your second launch is easier or harder than your first. Learn how to build an online course that turns students into your marketing team. Your first course launch is a grind. You don't have testimonials, success stories, or proof that your course works. You're convincing people to take a chance on something unproven. But your second launch? That one should be easier. And whether it is or isn't comes down to what happens inside your course after people buy. In ... | 8m 40s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.