Promote, Profit, Publish

Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid, the Cash Flow Engineer. Together, they discuss how to expertly use AI technology to build an enduring author brand and expand your platform without losing human authenticity or draining your creative juices. They also explain how to determine your ideal clients, pinpoint your biggest competitors, and maintain a reliable author website anyone can easily visit.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a specialized agency dedicated to connecting authors and publishers with book-focused creators.Antina shares her journey and reveals the secrets to authentic and effective promotion. Learn why User-Generated Content (UGC) campaigns are the genuine, less 'salesy' way to sell books, allowing companies to use creator creativity on their own corporate channels. We discuss the importance of aligning with the book community's values—which are open-minded and supportive of diversity—and why ChallyPop vets every book to ensure an authentic fit with their creators. Plus, Antina explains why compensating creators is not a bribe, but a necessary token of appreciation for their time and platform. If you want to leverage the power of specialized creator marketing and future-proof your book promotion strategy, this episode is a must-listen.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often described as "walking a leadership ledge"—a shaky, uncertain space where imposter syndrome is rampant and getting work done through others feels impossible.In this deep-dive interview, we sit down with Tess Fyalka, author of Walking the Leadership Ledge: The "NEW" Leader's Guide to Building Resilience and Confidence at Every Step. Drawing on 25 years of experience, Tess cuts through the theory to deliver practical, down-to-earth strategies for navigating the "messy middle" of leadership.We explore why being great at your job doesn't automatically make you a great leader, how to overcome the paralyzing fear of "not having all the answers," and the crucial shift from pursuing perfection to embracing progress. Plus, Tess reveals her secrets to successfully building a corporate workshop business—a question that stumps most experts.If you’re ready to trade the anxiety of the leadership ledge for solid footing and sustainable success, this is a must-read.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su, Founder of Enlightened Success Institute, who shares her story from having a zero-business background in healthcare to building a multi-million dollar coaching business. They discuss why a sustainable business success requires a long commitment to training your mindset, building long-term relationships, and bringing value to others through prospecting. Gear up and learn why you need a well-crafted business plan, not just an engaging marketing plan.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the methodical science behind human behavior. He explains how his background in nuclear engineering influenced a data-driven approach to mapping the "Five Phases of Awareness," illustrating why most entrepreneurs fail by jumping to a solution before their audience even prioritizes the problem. This discussion provides a tactical roadmap for building an "army of content" designed to meet clients at every stage of their journey, ensuring that your messaging is received with clarity, emotion, and trust.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found.Most authors skip straight to the selling part, jumping right to pitching their product before laying the essential groundwork. This approach almost always fails.Today, we're diving into the science of marketing and the five crucial phases of promotion that separate successful authors from those who struggle. We'll reveal why skipping the initial unaware and problem-aware stages is the biggest mistake you can make, costing you trust, conversions, and long-term resonance. Stop working harder and start communicating more strategically. Discover how to layer your marketing for sustainable success, turning strangers into advocates—starting long before your book hits the shelf. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led decision to leave her stable career as a registered dietitian. Lin dives into her "Success Trifecta," highlighting that Mindset is 80% of the game, followed by Aligned Strategy and then Action. She shares her personal journey from an employee-mindset to becoming a powerful business owner, underscoring why authors and entrepreneurs must stop treating their book as a costly hobby and start seeing it as a lucrative business. Lin also emphasizes the necessity of creating a solid plan, putting ongoing business activities onto your calendar, and setting a clear, detailed vision that includes both personal health and relationships for full-spectrum success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Every author dreams of readers who do not just buy their book once, but stay connected, share it with friends, and eagerly await the next release. Business connection specialist Shannon Procise discusses how to move beyond one-time sales and build a loyal community of raving fans around your work.We cover:Simple ways to connect with readers before, during, and after launchHow to use newsletters, social media, and events to build authentic relationshipsStrategies for turning casual readers into lifelong supporters and referral partnersReal-world examples of authors who have built thriving fan bases without burning outWhether you are just starting out or already have books in print, this discussion shows how to create a reader community that fuels both your impact and income.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop leaving money on the table! Uncover the seven income streams every author needs to build a truly thriving business. Juliet Clark shares her secrets for diversifying revenue, building an engaged audience, and confidently converting clients. This episode is packed with practical advice for non-fiction authors in the coaching space, exploring how to overcome financial susceptibility to outside risks, leverage overhead, and navigate seasonal dips. Discover how to make your business more interesting and gain peace of mind through multiple income streams, with examples like service-based, product-based, event-based, third-party, and automated revenue.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop wasting time with ineffective outreach and discover time-saving shortcuts to securing a ton of podcasts for your book. Industry veteran Jackie Lapin, leader of Conscious Media Relations’ Radio/Podcast Tours, breaks down the exact steps and essential materials authors need to become an irresistible guest, helping nearly 400,000 authors grow their businesses and sell more books. She reveals the structure of a perfect, one-and-a-half-page pitch letter with an irresistible "hook," the critical components of a comprehensive Media Kit (including the essential "20 questions"), how to write compelling, spam-avoiding subject lines, and the three key promotional items—your book, a free gift, and an upsell—you need to maximize your interview success and stand out in the crowded podcast landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Book marketing doesn’t have to be overwhelming, and thanks to LaunchMaster, it no longer is. In this episode, Juliet Clark talks with Kathleen Kaiser, co-founder of ProBookLaunch and president of the Writers and Publishers Network, about how their new AI-powered tool helps authors simplify book marketing, improve Amazon visibility, and reclaim time to focus on writing. From generating media kits and social posts to optimizing keywords and categories, LaunchMaster streamlines the entire process with precision and professionalism. Kathleen also shares expert insights on the latest Amazon algorithm changes, how to adapt your book’s metadata for better rankings, and why small adjustments can make a big difference in sales. Whether you’re a debut author or managing a backlist, this conversation shows how innovation and experience can turn book marketing into a seamless and successful system.Head on to Probooklaunch.com and use the discount code: PBL20Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/