Promote, Profit, Publish

Juliet Clark’s second fiction book this year just came out, and you can download it for free at JulietDillonClark.com. But before you do, perhaps you want to know its backstory? Juliet shares how real-life experiences inspired her to write The Fortune Teller’s Daughter, as well as how her research brought her deep into the gypsy culture and the business practices of psychic shops.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull back the curtain on the modern author’s toolkit, exploring how to leverage AI-assisted branding, targeted sales funnels, and strategic book launches to maximize reach without relying on outdated tactics. Whether you are a first-time novelist or a seasoned writer looking to modernize your promotion, you will learn the exact systems—from crafting effective landing pages and navigating algorithmic changes to executing high-converting book swaps—that turn an unknown manuscript into a sustainable, consistent business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and hit publish, only to watch their sales stall after week one. The reality is that the old "build it and they will come" strategy is broken. Today, Amazon has flipped the script, moving away from short-term sales spikes and instead rewarding authors who bring in external traffic through robust, long-term platform building.If you want to stop guessing and start executing, you need to understand the Perfect Reader Playbook. Success in the modern market isn't about luck; it's about mastering the five stages of reader awareness—moving your audience from being completely unaware to becoming your most loyal buyers. By shifting your focus from cold selling to relationship building, you can transform your book from a one-off project into a powerful engine for your coaching, consulting, or speaking business. Let’s dive into how you can stop the "long tail collapse" and start building an author platform that Amazon—and your readers—will reward mightily.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how authors can move from hoping the algorithm will notice them to giving it undeniable reasons to favor their listings through a strategic content ecosystem. By understanding the three big levers of the A10 AI—organic reach, organic engagement, and external traffic—authors can train Amazon to see their books as high-demand assets. The discussion breaks down a six-step framework for aligning off-platform content, such as podcasts, SEO-optimized blogs, and social media funnels, with on-platform elements like A+ content and search-intent metadata. When every piece of external content acts as a qualified referral, the algorithm rewards the listing with increased visibility, turning "Big Brother" Amazon into a powerful organic ranking engine for your brand.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid, the Cash Flow Engineer. Together, they discuss how to expertly use AI technology to build an enduring author brand and expand your platform without losing human authenticity or draining your creative juices. They also explain how to determine your ideal clients, pinpoint your biggest competitors, and maintain a reliable author website anyone can easily visit.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a specialized agency dedicated to connecting authors and publishers with book-focused creators.Antina shares her journey and reveals the secrets to authentic and effective promotion. Learn why User-Generated Content (UGC) campaigns are the genuine, less 'salesy' way to sell books, allowing companies to use creator creativity on their own corporate channels. We discuss the importance of aligning with the book community's values—which are open-minded and supportive of diversity—and why ChallyPop vets every book to ensure an authentic fit with their creators. Plus, Antina explains why compensating creators is not a bribe, but a necessary token of appreciation for their time and platform. If you want to leverage the power of specialized creator marketing and future-proof your book promotion strategy, this episode is a must-listen.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often described as "walking a leadership ledge"—a shaky, uncertain space where imposter syndrome is rampant and getting work done through others feels impossible.In this deep-dive interview, we sit down with Tess Fyalka, author of Walking the Leadership Ledge: The "NEW" Leader's Guide to Building Resilience and Confidence at Every Step. Drawing on 25 years of experience, Tess cuts through the theory to deliver practical, down-to-earth strategies for navigating the "messy middle" of leadership.We explore why being great at your job doesn't automatically make you a great leader, how to overcome the paralyzing fear of "not having all the answers," and the crucial shift from pursuing perfection to embracing progress. Plus, Tess reveals her secrets to successfully building a corporate workshop business—a question that stumps most experts.If you’re ready to trade the anxiety of the leadership ledge for solid footing and sustainable success, this is a must-read.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su, Founder of Enlightened Success Institute, who shares her story from having a zero-business background in healthcare to building a multi-million dollar coaching business. They discuss why a sustainable business success requires a long commitment to training your mindset, building long-term relationships, and bringing value to others through prospecting. Gear up and learn why you need a well-crafted business plan, not just an engaging marketing plan.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the methodical science behind human behavior. He explains how his background in nuclear engineering influenced a data-driven approach to mapping the "Five Phases of Awareness," illustrating why most entrepreneurs fail by jumping to a solution before their audience even prioritizes the problem. This discussion provides a tactical roadmap for building an "army of content" designed to meet clients at every stage of their journey, ensuring that your messaging is received with clarity, emotion, and trust.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found.Most authors skip straight to the selling part, jumping right to pitching their product before laying the essential groundwork. This approach almost always fails.Today, we're diving into the science of marketing and the five crucial phases of promotion that separate successful authors from those who struggle. We'll reveal why skipping the initial unaware and problem-aware stages is the biggest mistake you can make, costing you trust, conversions, and long-term resonance. Stop working harder and start communicating more strategically. Discover how to layer your marketing for sustainable success, turning strangers into advocates—starting long before your book hits the shelf. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led decision to leave her stable career as a registered dietitian. Lin dives into her "Success Trifecta," highlighting that Mindset is 80% of the game, followed by Aligned Strategy and then Action. She shares her personal journey from an employee-mindset to becoming a powerful business owner, underscoring why authors and entrepreneurs must stop treating their book as a costly hobby and start seeing it as a lucrative business. Lin also emphasizes the necessity of creating a solid plan, putting ongoing business activities onto your calendar, and setting a clear, detailed vision that includes both personal health and relationships for full-spectrum success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Every author dreams of readers who do not just buy their book once, but stay connected, share it with friends, and eagerly await the next release. Business connection specialist Shannon Procise discusses how to move beyond one-time sales and build a loyal community of raving fans around your work.We cover:Simple ways to connect with readers before, during, and after launchHow to use newsletters, social media, and events to build authentic relationshipsStrategies for turning casual readers into lifelong supporters and referral partnersReal-world examples of authors who have built thriving fan bases without burning outWhether you are just starting out or already have books in print, this discussion shows how to create a reader community that fuels both your impact and income.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/