2025 Pulse Promoter

About this episode

Elyce Simpson Fraser discusses her journey and the new lentil flour facility at Simpson Seeds.

In this episode, SPG Board Member Robyn Henry interviews Elyce Simpson Fraser, the 2025 Pulse Promoter Award winner and CEO of Simpson Seeds. Elyce shares her journey as a third-generation leader, discusses Simpson Seeds' new lentil flour manufacturing facility in Moose Jaw, and talks about her hands-on approach to promoting pulses through community cooking classes.

People in this episode

Host: Robyn Henry

Guest: Elyce Simpson Fraser

Topics covered

• pulse promotion
• agriculture
• community engagement
• lentil flour
• leadership

Keywords

• Pulse Promoter Award
• Elyce Simpson Fraser
• Simpson Seeds
• lentil flour
• community cooking classes

Mentioned in this episode

Organizations: Simpson Seeds

Places: Moose Jaw

More episodes of Pulse of the Prairies

• Hear From Current SPG Board Members on Getting Involved · June 1, 2026 · 22 min
• From tariffs to partnership: Canada and India's evolving pulse relationship · April 20, 2026 · 22 min
• Pulse Market Update with Chuck Penner · March 17, 2026 · 31 min
• GGC's Advocacy Work for Saskatchewan Growers · December 11, 2025 · 37 min
• 2026 Winter Event Roundup · December 8, 2025 · 8 min
• Seed Growers Discuss New Pea and Lentil Varieties for 2026 · December 2, 2025 · 34 min