197: Why Sending 3+ Emails on the Final Day Can 2X–9X Your Campaign

About this episode

This episode discusses the impact of email frequency on nonprofit fundraising and challenges the belief that sending too many emails can be detrimental.

I recently got an email from a development manager telling me I send too many emails. She's not wrong for feeling that way, but that feeling is rooted in one of the most expensive beliefs in nonprofit fundraising. And that's exactly what I'm unpacking in this episode. Today, I'm breaking down the data behind email frequency, what it actually costs your organization when you hold back, and why the inner monologue of "I don't want to bother people" is quietly limiting your mission. I talk abo...

People in this episode

Host: Christina Tzavaras Edwards

Topics covered

• email frequency
• nonprofit fundraising
• campaign strategy
• donor engagement
• communication tactics

Keywords

• email marketing
• fundraising
• nonprofit
• campaign effectiveness
• donor communication

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• 196: The Right Way to Use AI for Nonprofit Fundraising Emails · May 5, 2026 · 20 min
• 195: 7 Reasons Your Emails Aren't Converting Into Donations · April 28, 2026 · 21 min
• 194: The Story You’re Telling Is Costing You Funding · April 21, 2026 · 29 min