Pursuing Freedom: Helping Realtors & Mortgage Lenders Build Profitable, Scalable Businesses and Lives They Love — No Hustle, No Burnout

Of all commercial real estate investors, only 3% are women – and when Beth Azor learned that stat, she decided to frickin' change it. In this episode, Erin sits down with the woman affectionately known as The Canvassing Queen®: founder and CEO of Azor Advisory Services, owner of three Florida shopping centers valued at over $75 million, and founder of the Women's Real Estate Investment Summit, where Erin has had the joy of speaking – and riding the famous four-hour bus tour of the town Beth practically owns. Beth's story starts with an $11,000-a-year nonprofit salary and a real estate license she'd had since age 18. It took a boss literally marching her to a bank to co-sign a $50,000 note – on the condition she invest 20% of every commission from then on – to turn a high-earning spender into an investor. Eight LP deals later, she went out on her own as a GP, and today she's the co-GP of a $32 million asset she waited thirteen years to buy. Yes, thirteen. That story alone (Mr. G, the quarterly "no," and the pivot to pure relationship-building) is worth the listen – and so is the one about crashing a utility company's remote HQ with cupcakes. Whether you've never heard the terms LP and GP or you're ready to raise capital for your first deal, Beth breaks the path down into steps any woman can start this week: pick an asset class, find an expert, invest passively first, and watch how it's done. Because as Beth's community proves – 68 women stood up at this year's summit having invested with someone in the room – you don't have to do it alone. Listen in as Erin and Beth discuss: The boss who called her "a freaking idiot" (with love), co-signed her first $50K investment, and made her bank 20% of every commission The stat that lit the fire: only 3% of commercial real estate investors are women – and most inherited it or signed on a husband's guarantee Why "we don't know any other women doing it" is the real barrier – and how the Women's Real Estate Investment Summit is dismantling it LP vs. GP, explained in plain English: preferred returns, refinances, and why LPs end up "playing with house money" Beth's starting playbook: pick your asset class, find an expert, LP first, and watch the GP How GPs raise capital – including the empty Wells Fargo bank deal where Beth raised $3.2M from 22 people in four days Beth's non-negotiable: never invest with a GP who has no skin in the game The 13-year Mr. G story: how persistence plus genuine relationship turned "no, click" into co-GP of a $32M asset The cupcake story: how a Friday-afternoon delivery did what eight men yelling couldn't Women Investor Wednesdays, the March 2027 summit, and how to get in the room About Affectionately known as The Canvassing Queen®, Beth Azor is the founder and CEO of Azor Advisory Services (AAS), a leading commercial real estate advisory and investment firm based in Davie, Florida. As its principal, Beth currently owns and manages three shopping centers in Florida valued at over $75M. She travels the U.S. consulting with, brokering deals for, and training associates in the commercial real estate industry, with clients including Phillips Edison & Co., Brixmor Properties, The Shopping Center Group, Urban Edge Development, DLC Management Group, and Bedrock. Beth is the author of Don't Say No for the Prospect (2019) and The Retail Leasing Playbook (2020), the founder of the Women's Real Estate Investment Summit – on a mission to get more women investing in real estate and growing their families' wealth – and co-founder of the South Florida Independent Retailer Awards®. Her newly created AI bot "Ask Beth" is a compilation of her 900 YouTube videos and 300 podcast episodes. A graduate of FSU, Beth is founder and past Chairwoman of the FSU Real Estate Foundation, past President of HOPE Outreach Center in Davie, and co-founder of 100+ Women Who Care in South Florida. She is a single mom to a superhero movie podcaster and an aspiring pro golfer – and she recently walked 250 miles of the Camino de Santiago across Spain. How to Connect With Beth Azor Website: https://www.bethazor.com LinkedIn: https://www.linkedin.com/in/bethazor/ Facebook: https://www.facebook.com/azoradvisoryservices Instagram: https://www.instagram.com/bethazor/ Recommended Resources Women's Real Estate Investment Summit – March 3 – 5, 2027, registration opens September; only ~60 of 250 seats left: https://thewomeninvestmentsummit.com/ Women Investor Wednesday podcast – Beth interviews a woman investor every Wednesday (want to be a guest? She wants startup stories, even your first VRBO): https://www.bethazor.com/beths-podcasts/ Don't Say No for the Prospect by Beth Azor: https://www.bethazor.com/product/dont-say-no-for-the-prospect-how-1-went-from-a-sales-rookie-to-a-retail-leasing-rockstar/ The Retail Leasing Playbook by Beth Azor: https://www.amazon.com/Retail-Leasing-Playbook-Beth-Ratzan/dp/0578224208 "Ask Beth" AI bot – 900 videos and 300 podcast episodes' worth of answers: https://www.bethazor.com Happiness & Fulfillment Assessment: https://pursuingfreedom.com/happiness Pursuing Freedom Collective: https://pursuingfreedom.com/collective Get a copy of Pursuing Freedom on Amazon: https://amzn.to/46o7m7z Subscribe to the Pursuing Freedom podcast on Apple Podcasts or Spotify for weekly inspiration and strategies.

Listen in as Erin and Michael discuss: How Michael accidentally launched a referral engine in his first year by hosting a housewarming party for his very first clients — and walked away with 11 referrals from a single event. The "What's Next" concept: Every interaction should naturally lead to a future interaction Why events are especially powerful for introverts: you don't need 50 one-to-one conversations when an event creates hundreds of conversations about you. How Michael scaled from solo production into a "system of systems" team The future of business in the AI era: The winners won't be the ones who out-tech everyone — they'll be the ones who "out-touch" through HI (Human Interaction), supported by AI. About Michael Maher understands the power of Referrals. He is the epitome of how a life can change through the power of connection. Born in a shack in a small town in Kansas, he used his curiosity and humility to build a network that fed him and his business over 500 referrals annually in a business where 5 referrals in a year was above average. His company rapidly earned millions. Then he wrote a book called (7L) The Seven Levels of Communication: Go from Relationships to Referrals. His network spread the word about this book so fast that it became an Amazon bestseller in just 7 days and has been a bestseller for over 11 years! That book spurred a movement and then a community, The Generosity Generation. This global referral community exchanges referrals daily - and you may be invited to become a part of it. His company, REFERCO, is the foremost authority on business referrals. Michael's network and client list includes presidents and billionaires. He has shared the stage with George W Bush, Tony Robbins, Barbara Corcoran, and Magic Johnson. He's coached many people you've heard of. Today, he is here to help us. Even though Michael has been given many wonderful titles by the business world, the titles that mean the most to him are husband and father. Michael grew up in Kansas City, and now lives in Atlanta, GA with his wife Sheri, son Max, and their dog Miles. Michael wants to help you build a business that not only feeds your family, but also feeds your soul. Today, you will get some insights on the power of referrals from someone who lives it, breathes it, loves it, and teaches it. A true master. He walks his talk. It is my pleasure to introduce you to my friend, my colleague, Michael J. Maher. How to Connect With Michael Website: www.JoinGenGen.com YouTube: https://www.youtube.com/@GETREFERRALS LinkedIn: https://www.linkedin.com/in/michael-j-maher-159872366/ Facebook: https://www.facebook.com/groups/joingengen Instagram: https://www.instagram.com/michael.j.maher/ Recommended Resources www.TheBookOnReferrals.com www.ReferralsPodcast.com

Listen in as Erin and Ruben discuss: How perseverance (not talent) was Ruben's edge — he decided early to stop quitting. How Ruben reverse-engineered a plan around his strengths and chose the luge because it rewarded tenacity and outlasting the quitters. The power of mentorship as a true "shortcut": borrow someone else's belief, follow their proven path, and stop arguing logical reasons you can't do it. Proximity + authenticity win: your energy is the currency, and habits change in the right rooms. … and much more! About Ruben Gonzalez is a common man who achieved extraordinary things. He wasn't a gifted athlete. In school he was always the last kid picked to play sports. He didn't take up the sport of luge until he was 21. Four years and a few broken bones later, Ruben was competing in the Calgary Winter Olympics. When he competed at the Vancouver Olympics at the age of 47, Ruben became the first person to ever compete in four Winter Olympics each in a different decade. Since 2002 Ruben has spoken for over 100 of the Fortune 500 companies. He's considered one of the top motivational and inspirational speakers in America. His bestselling books have sold over 300,000 copies and have been translated to over 10 languages. His incredible story takes people's excuses away and fills them with the belief and inspiration to face their challenges and fight for their goals and dreams. People buy into what Ruben teaches because they can relate to him. How to Connect With Ruben Website: TheLugeMan.com LinkedIn: https://www.linkedin.com/in/ruben-gonzalez-olympian/ Facebook: https://www.facebook.com/thelugeman Recommended Resources Success Principles Coaching: RubenU.com Ruben's latest book: TheShortcutBook.com Pursuing Freedom Podcast interview with Damon Lembi