About this episode

Mya Nichol discusses a funnel experiment that revealed significant insights into email marketing and buyer behavior.

In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it. I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond. What you'll learn The exact funnel structure I tested, from opt-in to pop-up offer to email sequence Why my 10-email funnel dramatically outperformed the 5-email version The revenue difference between the two funnels—and why list size wasn’t the real factor Why more emails doesn’t mean “spam,” and fewer emails doesn’t mean “better” The real reason buyers don’t purchase right away (and what they actually need…

People in this episode

Host: Mya Nichol

Topics covered

• email marketing
• funnel strategy
• buyer behavior
• course launch
• marketing experiments

Keywords

• funnel experiment
• email sequence
• conversion rates
• buyer types
• storytelling

Mentioned in this episode

Organizations: Kajabi

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