Radioinfo Podcast

If you've spent any time around radio advertising, podcast advertising, or commercial audio production, you've probably come across Ralph van Dijk.As the founder of Eardrum, Ralph has spent more than three decades helping brands create audio that captures attention, changes behaviour, and drives results.We sat down with Ralph to talk about listener psychology, copywriting, voice casting, sonic branding, and why so many audio ads are forgotten the moment they finish. Hosted on Acast. See acast.com/privacy for more information.

From regional WA radio through to some of the country's biggest breakfast and drive shows, Jeza has built a career around creating audio that grabs attention and tells stories. Today, he's also building tools that are helping audio producers save hours every week.We sat down with him to talk about these tools, his experience in audio production, creating great commercials, and breaking creative rules.Find out more about AudioSnag at https://audiosnag.org/ Hosted on Acast. See acast.com/privacy for more information.

Chris Gregson is one of Australia’s most experienced commercial audio creatives, with more than 30 years across radio, copywriting, production, and creative leadership. Today, he leads the creative division at Tapt Media, overseeing teams across Sydney, Melbourne, Brisbane, and Perth.We sat down with Chris to talk about radio copywriting, producing effective audio campaigns, creative leadership, voice casting, and why the best audio ads know when to stop talking. Hosted on Acast. See acast.com/privacy for more information.

Yannick Lawry is an experienced voiceover artist who began his career in the UK. We talked to him about how he got started in the industry, what makes a VO performance cut through, and the lessons he’s learned along the way.Get in touch with Yannick at yannicklawry.com Hosted on Acast. See acast.com/privacy for more information.

From EPing Hamish & Andy to overseeing LiSTNR’s Original Content for SCA, Sam Cavanagh is a guy who knows what he’s talking about.We spoke with him about his career, what makes shows stick, and the realities (and challenges) behind building successful audio content & podcasts today. Hosted on Acast. See acast.com/privacy for more information.

After 15 years in radio Jack lawrence left with an idea for a podcast and not much else. Now he makes a six figure salary and produces 6 podcasts that get tens of thousands of downloads per month.Steve Ahern spoke to Jack at the opening party for the new Acast Sydney studio last week.“I spent 15 years in radio. I started at SEAFM on the Gold Coast, I worked in Sydney, Adelaide, Melbourne. I worked on the Hughesy and Kate Drive show for 5 years. I spent a long time in radio, 15 years of my life. I was made redundant in Adelaide in 2016. So I ran around the traps… my last stint was at Today FM breakfast working on the Hughesy Ed and Erin show as their anchor.Jack started with one podcast and has now developed a suite of offerings, mostly in the crime genre. How does it feel?“Amazing! For me, it's about working for myself and the freedom that comes with that. The freedom to be able to tell the stories that I want to tell.“You know, I spent my radio career, always asking permission…and, you know, you have limitations, of course, with radio, versus podcasting. You don't have limitations [with podcasting].“I wanted to interview people with insane life stories. So I started the podcast where I speak to prisoners who are incarcerated in the United States… So it's freedom for me to tell the stories I want to tell, the content that I want to produce. And freedom to be able to do things with my family, like pick up my kids from school or go and see them doing stuff and not have to go to a content director can I have the afternoon off." Enter the Australian Audio Awards here. Hosted on Acast. See acast.com/privacy for more information.

Our colleagues at Radio Today share this chat between Steve Ahern and Tim Burrowes with all you need to know about the Australian Audio Awards. Find out how to enter and hear about the judging criteria.Entry details at www.mumbrella.com.au/audioawards When your submisison is ready, enter here https://2026-aus-audio.awards-portal.com.au/ Hosted on Acast. See acast.com/privacy for more information.

Fifty years ago today the Whitlam Labor government was dismissed by the Governor General John Kerr for its inability to pass the federal budget and guarantee supply. It is one fo the few reasons an Australian government can be dismissed from government by the monarch’s representative, the Governor General.Leigh Hatcher was a reporter for the Macquarie Radio Network that day. Radio was the first medium to break the news of the dismissal to the public after months of coverage of the Liberal dominated Senate not passing the budget bills and precipitating the ‘supply’ constitutional crisis.Leigh tells radioinfo’s Steve Ahern how it all unfolded on the day from the moment his cadet burst through the door of his small radio press gallery office shouting ‘Gough sacked!”Read more www.radioinfo.com.au Hosted on Acast. See acast.com/privacy for more information.

In this radioinfo podcast Steve Ahern talk to the chief audience and content officer of the Australian Radio Network Lauren Joyce, about the ARN Upfronts. Lauren talks about the network and presenter changes ARN has put in place for 2026. Christian O’Connell is going national but Kyle and Jackie are not.The strategy to put Kyle and Jackie on DAB in Perth and whether that will change over time.Smallzy joins the KIIS network Hosted on Acast. See acast.com/privacy for more information.

As podcasters all over Asia are scurrying to get their entries in for the 2025 Asia Podcast Awards before they close on 4th July, radioinfo's Steve Ahern got some tips on changing consumption trends in podcasting, the best approach to starting and promoting your new podcast and the business model that iHeart Australia is using for its podcast slate from Corey Layton, iHeart Australia’s Head of Digital. Hosted on Acast. See acast.com/privacy for more information.

Steve Ahern and four other CEOs from European radio companies talk about the things that excite them and the challenges they face in this #RDE25 RadioDays top level session titled 'What Keeps CEOs up at Night.' Konstantinos Fotopoulos, the CEO of Audiomax in Greece, top issues: Developing new radio shows – exciting Financial problems – find money, avoid pay cuts How to manage strong personalities – relationships How to face the competition – finding creative solutions Reporting to shareholders Baiba Zuzena, Chair of Latvia’s public broadcaster The role of radio in the future digital media ecosystem – identify strengths, maximize impact Visual radio – genre fusion or threat Developing new local music stars via radio Sustaining youth engagement with content in native language Stable long term funding for public service broadcasters Attracting and retaining young talent Vivian Mohr, President of Audio at Bauer Media UK The product proposition for audio in the AI world Advocating for audio to commercial partners and agencies – a generational change in buyers How to maximize inventory Evolving measurement in relevant yet responsible ways The role of media in preserving transparency and democratic values Charles-Emmanuel Bon, Secretary General of Radio France The relevance of radio today in the face of converged audio and video platformsThe impact of podcasters on election campaigns How to keep audio and radio attractive to the audience Challenges of social media – algorithms and editorial control The importance of public service media to democracy Steve grouped them all into 6 main themes: The role of radio in the modern media and AI world Money – ad revenue, public funding Supporting culture, society, democracy, local language, local music Talent – finding talent that appeal to young audiences, maximizing performance Growing and attracting new audiences/ audience segments Competition from Social Media and Search Read more at: https://radioinfo.com.au/conference/what-keeps-radio-ceos-up-at-night-rde25 Hosted on Acast. See acast.com/privacy for more information.

The Big Take Asia podcast was launched in May. "It's a weekly podcast and we're basically taking the biggest, most compelling, most interesting story in Asia that Bloomberg reporters and our newsroom has produced and extending that story in hopefully, a compelling and interesting way for a different audience. It's a way to tap into our newsroom... I'm super grateful to be working for such a well resourced organization. We have a huge newsroom here in Asia, I think we have the biggest Asian newsroom, hundreds of reporters in more than a dozen bureaus here in Asia.Oanh tells the inside story of her process for creating this award winning podcast in the 2024 Asia Podcast Awards. Hosted on Acast. See acast.com/privacy for more information.

Russel Howcroft chats about advertising and ratings with radioinfo's Peter Saxon Hosted on Acast. See acast.com/privacy for more information.