Ragtrader Radio

Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Kathmandu's Chief Customer Officer, Eva Barrett. In this episode we discuss the launch of Biodown, Khathmandu's first completely biodegradable jacket which is a part of their net zero waste target by 2025. This activation was undertaken in conjunction with sustainability activist Joost Bakker and Apparel, and was hosted over 3 days in Fed Square in Melbourne. We then move onto exploring the design considerations of the jacket and get an insight into Kathmandu's wider mission to move towards eco-friendly and circular products. This can be seen in their partnership with the Renewal Workshop, which is a part of their circularity mapping program that aims to reduce the amount of textiles going to landfill. This opens the discussion to Kathmandu's B Corp status and their positive workplace culture initiatives. We also discuss the impact that the return of travelling and exploring nature after COVID lockdowns has had on their business and get an insight into the name change from Kathmandu Holdings to KMD Brands, which hosts the major outdoor brands Ripcurl, Oboz and Kathmandu. We wrap up by looking at the plans for Kathmandu in 2022 which aims to build upon the brand and launch internationally in France, Germany, Canada and the UK in September. ------------------------------ Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media. The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest's employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast's audio, please contact Ragtrader via their website www.ragtrader.com.au or send an email to info@yaffa.com.au. Host: Imogen Bailey Facilitator: Grant McHerron Editor: Chris Visscher Producer: Steve Visscher Ragtrader - © 2022

Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Matthew Keighran, SEAPAC Managing Director for Hugo Boss about their social media successes and expansion into sportswear and casualwear. We start by dissecting their extremely successful '#bossmoves' campaign and the risks that Hugo Boss undertook by expanding into sportswear. Matthew describes their collaboration with Russell Athletic and introduces us to the "revenge spending" we're encountering now that lockdowns are lifted. The discussion moves on to Hugo Boss's use of word-of-mouth marketing, provision of personal and memorable customer experiences and engaging Chris Hemsworth as a brand ambassador during the COVID induced remote working conditions. We wrap the episode up with Hugo Boss offering 'Virtual stores,' driving the casualisation of work clothing that allows their tailored style help consumers feel smart, confident and casual at the same time. ------------------------------ Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media. The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest's employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast's audio, please contact Ragtrader via their website www.ragtrader.com.au or send an email to info@yaffa.com.au. Host: Imogen Bailey Facilitator: Grant McHerron Editor: Chris Visscher Producer: Steve Visscher Ragtrader - © 2021

Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Larry Kestelman, executive chairman of LK Group, about investing in fashion businesses and changes he sees in consumer behaviour over the next 12 to 18 months. We start by discussing Larry's approach to investing in fashion businesses, the key things LK Group can bring and the importance of maintaining brands. We then review the impacts COVID has had on fashion businesses along with the lessons learned and changes made to continue operating. Larry also stresses that it is not enough to be in love with fashion, highlighting the need to monitor buying trends and adjust accordingly. He also provides his views on how the Australian retail market will respond to the easing of restrictions, this year's Black Friday event and Christmas. The discussion then moves on to balancing online and physical presence, determining where to locate stores and LK Group's willingness to invest for long term growth rather than short term gain. This leads to a general discussion on private equity and the importance of understanding how it operates if you're considering selling to a private equity firm. We wrap up the episode with Larry's future plans for the brands they own, how they plan to grow them and the potential for acquiring others. ------------------------------ Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media. The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest's employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast's audio, please contact Ragtrader via their website www.ragtrader.com.au or send an email to info@yaffa.com.au. Host: Imogen Bailey Facilitator: Grant McHerron Producer: Steve Visscher Ragtrader - © 2021