Raise More from the Right Funders

In this episode, I'll be discussing the Power Partners Formula certification, an innovative program that equips fundraisers with an alignment-first methodology. We'll delve into the benefits of being certified, including earning a recognized badge for your resume or website, and gaining Continuing Education credits if you're CFRE accredited. Join me to understand how this certification can enhance your fundraising career. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

During my conversation with Liberty Franks, we explored the demanding world of fundraising and delved deep into the challenges and rewards of the Power Partners program. Liberty's journey is a poignant example of how this program equips fundraisers with the tools to approach their roles more authentically and resiliently, especially when faced with overwhelming challenges and a draining, reactionary environment. We emphasized the importance of fundraisers extending beyond merely raising funds, acknowledging that despite their achievements, they often grapple with self-doubt. Here, programs like Power Partners can act as a personal coach and a replenisher of confidence, reminding us to trust our instincts. However, it was clear that while this program provides crucial support and insight, the organizational environment and capacity building also play significant roles in a fundraiser's success and satisfaction. Liberty's candidness about her struggles in implementing her new fundraising approach was a testament to the critical role of self-awareness and adaptability. It reminded us of the beautiful yet brutal nature of our mission, prompting feelings of gratitude, encouragement, and a renewed commitment to our shared cause. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

In this episode, Ben Houghton, Executive Director of Broadway for Arts Education shares his experience with the Power Partners Formula™ Collective and the impact it has had on his organization's growth and fundraising efforts. Ben reflects on his initial expectations of the program and he shares how he has witnessed the wisdom and growth within the Power Partners community, emphasizing the importance of receiving and giving advice during group coaching calls. Ben expresses gratitude for the flexibility of the program, allowing participants to navigate the content based on their individual needs and timelines. He admits that he has only completed a fraction of the program but acknowledges the abundance of valuable material waiting to be explored. The conversation highlights the importance of self-paced learning and the freedom to engage with the content in a way that suits each person's circumstances. Ben shares his enthusiasm for the growth of his organization, Broadway for Arts Education, which has transitioned from a $200,000 organization to one that is on track to raise a million dollars. He expresses pride in his accomplishments and looks forward to future challenges and opportunities for growth. The episode concludes with the host celebrating Ben's work and encouraging listeners to explore the impactful and inclusive approach to fundraising and community engagement that his organization embodies. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

In this episode, I introduce the concept of asset mapping - a revolutionary tool that completely changes the way you fundraise. I address the prevalent struggle between scarcity and abundance that fundraisers often face, which leads to feelings of overwhelming stress and the daunting challenge of cultivating an abundance mindset. Through asset mapping, I offer a solution that involves acknowledging and leveraging the inherent value within your organization, beyond just its programs and services. I discuss how asset mapping can help your organization make a stronger connection with different types of funders by identifying and grouping these assets based on what's attractive to foundations, corporate partners, and individual donors. This leads to more targeted and effective communication, outreach, and cultivation strategies. I share the concept of a 'funder map,' which aligns your organization’s unique assets with the interests of different funders, providing you with the insights to better leverage your organization's strengths. Tune in to learn how to start leveraging your organizational assets and bring about a transformative shift in your fundraising approach. In this episode, you will learn: The revolutionary concept of "asset mapping," which aims to help fundraisers move from a mindset of scarcity to one of abundance by identifying and leveraging the inherent value within their organizations. Learn how asset mapping can guide your communication, outreach, and cultivation strategies by aligning your organization's unique assets with the interests of different types of funders such as foundations, corporate partners, and individual donors. Gain insight into the concept of a 'funder map,' which serves as a practical tool to match your organization's assets with the specific needs and interests of various funders, leading to more effective partnerships. Discover the transformative power of asset mapping as it shifts the power dynamics between organizations and funders, thereby making your organization more attractive to potential partners and enhancing the effectiveness of your fundraising strategies. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

In this episode, I delve deep into the transformative impact of Dr. BJ Fogg's behavior model on my fundraising career. I learned that the behavior model hinges on the triad of motivation, ability, and prompts. The interplay of these three elements determines whether an individual takes action or not. Understanding this principle was pivotal for me in comprehending why donors contribute, debunking the myth that donors give without a prompt. This led to a shift in my approach, focusing on enhancing donor motivation, making the action easier, and prompting donations strategically. Applying the Fogg behavior model in designing donor engagement and donor calls to action was a game-changer in my work, and it ensured more frictionless donor experiences. In the second part of this epsiode, I focus on how the Fogg behavior model has been instrumental in shaping my own behavior as a fundraiser. Notably, the model emphasizes that fundraising actions, though simple, are not necessarily easy because they involve fear and vulnerability. I emphasize the need to distinguish between 'simple' and 'easy,' urging fundraisers to increase hope and decrease fear. To make fundraising tasks easier, I propose breaking them down into small steps, what we call 'tiny habits.' Inside Power Partners, I share a range of fundraising habits using this model. Also, we tackle resistance in fundraising, exploring how to prompt ourselves effectively to accomplish those tasks that linger on our to-do lists. At the end of the day, the key take-away is that the number one indicator of donor behavior is fundraiser behavior, and it's crucial to address any fear related to fundraising to improve donor engagement. I hope you enjoy this episode as much as I enjoyed creating it for you! In this episode, you will learn: The Fundamentals of the Fogg Behavior Model: Dr. BJ Fogg's behavior model revolves around three key components - motivation, ability, and prompt. Understanding this model helps to predict and shape human behavior, which is essential in fundraising. The Importance of Prompting in Donor Engagement: Contrary to popular belief, donors usually don't give without being prompted. Knowing how to increase donor motivation and make the action of giving easier can greatly enhance donor engagement and ultimately your fundraising results. The Distinction Between Simple and Easy Tasks in Fundraising: While some fundraising tasks may seem simple, they often aren't easy due to fear and vulnerability associated with them. By breaking these tasks down into smaller, more manageable actions or 'tiny habits', we can make them easier and overcome the hurdles preventing us from completing them. The Connection Between Fundraiser Behavior and Donor Behavior: One of the key takeaways is recognizing that fundraiser behavior significantly impacts donor behavior. By addressing fears related to fundraising and implementing strategies to boost our own motivation, we can influence donor engagement in a positive way. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/

In this episode of Raise More from the Right Funders I share the journey that led to the creation of the Power Partners Formula, a transformative approach to fundraising that I pioneered. I began as an accidental fundraiser who truly disliked the process, yet I discovered a more fulfilling path through building power partnerships - an innovative concept that diverges from the traditional understanding of fundraising. Inspired by my training in executive coaching, habit and behavior design, and design thinking, I revolutionized my approach and saw incredible results, successfully raising funds for an organization from one million to 3.8 million, all while growing to love fundraising. In this episode, you will learn: The concept of Power Partners: I share my unique approach to fundraising, a concept I developed called Power Partners. Power Partners are individuals, foundations, or corporations that create mutually beneficial strategic partnerships with nonprofits, as well as nonprofit leaders who approach building these relationships with vulnerability, honesty, and curiosity. The Power Partners Formula: I introduce my Power Partners Formula, a program designed to support nonprofit leaders in overcoming their internal blocks to successful fundraising. The formula encourages professionals to identify and effectively engage with different types of funders and prepares them for all types of funder meetings. The signs of a Power Partnership: I outline six key signs that indicate when you are successfully building a power partnership. From standing up for your organization's needs, to not instantly responding to a funder's requests, these signs signify a shift from the traditional dynamics of fundraising to a healthier, more sustainable relationship. The importance of self-worth and alignment in fundraising: Through my personal journey, I emphasize the importance of recognizing your value as a fundraiser and finding alignment with your mission and tasks. By staying true to your organization's purpose and needs, you can avoid wasting time chasing the wrong donors and instead focus on building fruitful partnerships. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/