The Science Behind Effective Health Communication: Dr. Tesfa Alexander, Lerner Center for Public Health Advocacy at the Johns Hopkins Bloomberg School of Public Health

The Science Behind Effective Health Communication: Dr. Tesfa Alexander, Lerner Center for Public Health Advocacy at the Johns Hopkins Bloomberg School of Public Health

From Raise the Line by Osmosis from Elsevier

March 5, 2026 · 24 min · Episode 569

About this episode

Dr. Tesfa Alexander discusses the science and strategy behind effective health communication in the face of misinformation.

As health officials across the globe struggle to get their messages through to a public overloaded with information, much of it inaccurate, about important health issues, we turn to communications expert Dr. Tesfa Alexander of the Johns Hopkins Bloomberg School of Public Health to understand the science and strategy behind effective campaigns. Join Raise the Line host Lindsey Smith for a fascinating look at how the right approach to communications can drive behavior change.

People in this episode

Host: Lindsey Smith

Guest: Dr Tesfa Alexander

Topics covered

  • health communication
  • public health
  • behavior change
  • effective campaigns

Keywords

  • communication strategy
  • health officials
  • information overload

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