Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about LinkedIn to a room of 160 executive assistants from across the globe.And that's exactly why I wanted to record this episode — because what's happening in my week is a perfect example of what next week's free two-day online summit is all about: raising your visibility so you get booked for workshops, invited to speak on international stages, and approached for profile pieces and collaborations.Raise Your Visibility Live: The Expert Sessions is happening on Tuesday 26th and Wednesday 27th May, and it's completely free to attend live.Here's who's speaking:Jerry Potter — How to grow a lead-generating YouTube channel in just 90 minutes a weekTeresa Heath-Wareing — How to borrow other people's audiences to grow your reach and build trust fasterJulie Fry (CEO, Your Expert Guest) — How to pitch and get booked on podcasts yourselfCliff Ravenscraft — How to create a standalone short podcast that drives leads into your business long-termErika Stanley — AI in action: how to use AI properly in your business (her session at Social Media Marketing World was so popular they had to close the doors)Amanda Webb — How to measure the real impact AI is having on your website traffic and conversionsCatherine Erdly (Forbes writer, Canva Ambassador) — Building authority through high-profile collaborations and trusted platformsGabrielle Gweneth — How to move your brand from accomplished to iconicEvery session includes breakout rooms so you can connect and have real conversations with other attendees — because the community you meet is half the experience.All sessions are recorded and free to access for one week. You'll also get AI-generated summaries of each session.Register now at louisebrogan.com/experts — I'd love to see you there.

Using AI on LinkedIn to write generic sloppy posts is the biggest waste of your time.Rather than churning out posts that sound like everyone else, I want you to leverage AI like it is a contractor in your team doing the admin and operations while you get to retain your original voice and show up online, while saving time and energy!In today's podcast, I share how best to start including AI as a business tool and dive into some examples with Claude and Canva.Join me for my three-part workshop kicking off on Monday for a hands-on learning session to get you from sitting on the sidelines trying to figure it out, to having a proper system you can implement in your business time and time again!www.louisebrogan.com/aiworkshop - plus it is only $97! And all recorded with a workbook. Yay! No rockets were harmed in the writing of these shownotes.Takeaways:LinkedIn and AI are a powerful combination for enhancing your business visibility online.Many business owners are missing out on AI's potential by not integrating it with LinkedIn strategies.It’s essential to align your LinkedIn profile with your content for maximum visibility and engagement.Using AI to generate posts without context leads to generic content that doesn't resonate with your audience.Creating a prompt library can streamline your content creation process, saving you time and effort.AI should enhance your voice on LinkedIn, making your posts authentic and relatable rather than robotic.Companies mentioned in this episode:ChatGPTClaudeGeminiAsanaCanvaLinkedInMicrosoftOpenAI

We’re diving deep into the art of LinkedIn engagement, and if your posts aren’t getting the traction you hoped for, we’ve got the scoop on why. The fastest-growing accounts aren’t just churning out content; they’re investing time in conversations. I share a simple yet effective routine that blends your posting strategy with genuine networking—just 15 minutes a day can transform your LinkedIn presence. We’ll explore actionable insights like the “bell strategy” to keep you in the loop and how to craft thoughtful comments that spark interest. It’s all about building relationships and visibility, so get ready to elevate your online game and unlock real growth!Takeaways:Engaging in meaningful conversations on LinkedIn is crucial for network growth and visibility.Posting alone on LinkedIn won't guarantee success; combine it with active engagement strategies.To maximize your LinkedIn impact, spend 15 minutes daily fostering connections through thoughtful comments.Building relationships on LinkedIn involves both posting insightful content and engaging genuinely with others.Utilizing a 'quiet networking routine' can significantly enhance your visibility and authority online.Experimenting with posting frequency while integrating conversation strategies can lead to remarkable growth.

Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid the common pitfalls of getting lost in the tech rabbit hole. We also touch on the upcoming B2B Content Live event in Belfast, where attendees can expect to learn about cutting-edge strategies and connect with like-minded professionals. Join us as we unpack these exciting developments and share a few laughs along the way! Raise Your Visibility Online is all about empowering B2B companies and entrepreneurs to harness the power of LinkedIn and video in their marketing strategies. In this episode, Louise Brogan welcomes Mike Russell, a LinkedIn expert and dynamic speaker, to discuss the ever-evolving landscape of AI and its impact on content creation and marketing. Mike shares his insights on the latest AI tools and trends that businesses can leverage to enhance their visibility and reach. He highlights the importance of adaptability in the face of rapid technological changes, emphasizing that marketers need to stay ahead of the curve to maintain their competitive edge. The conversation dives deep into actionable strategies and real-world applications, making it clear that the future of marketing lies in the intersection of technology and creativity. One of the key takeaways from this episode is the need for businesses to embrace AI as an integral part of their marketing efforts. Mike discusses his experience in using various AI models, including Claude and Gemini, to streamline processes and improve productivity. He outlines how these tools can help marketers generate high-quality content, optimize their campaigns, and ultimately drive better results. Louise and Mike also touch on the importance of community and connection in the digital age, advocating for a balanced approach that combines technology with genuine human interaction. As they look towards the B2B Content Live event in October, the duo emphasizes the value of networking and learning from industry experts, encouraging listeners to engage actively in their professional communities. In a humorous exchange, Mike's excitement for the upcoming event shines through as he reflects on the unpredictable nature of AI discussions. Both speakers acknowledge that the landscape is constantly changing, making it essential for marketers to remain flexible and prepared for new developments. With a blend of insightful commentary and light-hearted banter, this episode not only educates listeners about the latest trends but also inspires them to take action and elevate their online presence. If you're looking to enhance your business visibility and connect with like-minded professionals, this episode is a must-listen!Takeaways:Louise Brogan emphasizes the power of leveraging LinkedIn and video for B2B success in business.Mike Russell shares his insights on adapting to rapidly changing AI technologies for effective presentations.The podcast discusses the importance of human connection in the face of advancing AI tools and automation.Listeners are encouraged to explore various AI tools, including Perplexity and Claude, for optimizing their work processes.The conversation highlights the balance between using AI for productivity while maintaining the value of human creativity.Community engagement and in-person events are seen as essential for personal connections in a tech-driven world.Companies mentioned in this episode:Louise BroganMike RussellChris BroganOpenClawOpenAIAnthropicGooglePerplexityGemini

We're diving deep into the world of LinkedIn content strategies, focusing on the crucial question: should you be using newsletters, articles, or both to grow your personal or business brand?This episode unpacks the differences between these two formats, highlighting how newsletters can help you build a loyal email list that delivers your insights directly to your audience's inboxes—no algorithm fighting required!We’ll explore actionable tactics for subscriber growth, the importance of consistency in publishing, and how to optimize your content for maximum impact. Plus, we’ll discuss the power of articles as authority builders that attract inbound leads and enhance your visibility online. So, grab your notebooks—it's time to level up your LinkedIn game! In our latest episode, we tackled the age-old question: newsletters or articles?We dove deep into the nuances of LinkedIn content creation, highlighting how newsletters can be a game-changer for building a loyal audience. By subscribing, your readers welcome your insights directly into their inboxes, allowing for a more intimate and direct form of engagement. This format isn’t just about sharing updates; it’s about cultivating a relationship with your audience through consistent, high-value content that encourages ongoing interaction.We discussed strategies for crafting engaging newsletters that go beyond quick reads, incorporating detailed insights and serialized content that keeps subscribers coming back for more. Switching gears, we examined the role of articles in establishing authority and driving traffic. Unlike the personal touch of newsletters, articles are your chance to demonstrate your expertise on a broader scale. They serve as permanent content that can attract inbound leads and enhance your visibility on search engines.We shared actionable tips for optimizing article titles, structuring content effectively, and ensuring that your articles remain relevant long-term. The conversation emphasized the importance of analytics in refining your approach—tracking subscriber growth, engagement rates, and audience feedback to continually enhance your content strategy. Our conclusion? Harmonizing newsletters and articles creates a dynamic duo that propels your LinkedIn presence to new heights, allowing you to engage meaningfully with your community while also positioning yourself as a thought leader in your industry.Takeaways:Creating a LinkedIn newsletter is a powerful strategy for building an email list that you control and nurture over time.Newsletters are not just posts; they are deep dives that allow for extensive storytelling and relationship building with your audience.To boost your newsletter's subscriber base, promote it in your regular posts and ensure it delivers real value consistently.Articles on LinkedIn serve as authority builders, acting as permanent content that can attract inbound leads through search.Optimize your LinkedIn articles using relevant keywords because they rank on Google and can generate long-term traffic for your brand.Engagement is key; responding to comments and participating in discussions can significantly enhance your visibility and connection with your audience.

Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share.The key takeaway?Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations.If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect.Instead of broadcasting to a crowd, think about writing for one specific person—let's call her Sarah—who needs your help. I’ll walk you through frameworks that transform your posts into engaging, helpful content that resonates with your audience, helping you break free from the overthinking trap that so often holds us back. Let's get into it!Creating content for LinkedIn can often feel like a daunting task, especially when we think we need to impress a massive audience.Louise breaks down this misconception by emphasizing that content should be about teaching, not performing. She shares her insights on how to shift our mindset from trying to entertain or impress others to genuinely helping them.By focusing on the needs of our audience—asking ourselves what they want to learn rather than how we appear—we can create more meaningful connections and conversations on LinkedIn. Louise encourages us to think of one specific person when crafting our content, which not only simplifies the process but also makes it more relatable and impactful.This approach not only alleviates the pressure of needing to be perfect but also fosters genuine interactions that can lead to business opportunities. Throughout the episode, Louise introduces several frameworks for content creation that center around teaching and sharing valuable insights.These frameworks include the Lesson Post, the Process Post, and the Mistake Post, each designed to help us articulate our experiences and knowledge in ways that are beneficial to our audience.By sharing our lessons learned, actionable processes, and even our mistakes, we not only establish credibility but also create content that resonates with others. Ultimately, Louise's message is clear: the key to engaging content lies in our willingness to share knowledge and experiences that can genuinely help others, rather than performing for likes and validation.Takeaways:In today's episode, we discussed how creating content on LinkedIn should focus on teaching instead of performing, which can help alleviate the pressure many feel when sharing their insights.Instead of aiming to reach a large audience, we should concentrate on starting meaningful conversations with one person at a time to foster genuine connections.By addressing the specific needs and questions of our audience, we can create content that is not only relatable but also provides real value to our network.I shared several content frameworks that can guide you through creating engaging posts, such as lesson posts, process posts, mistake posts, and observation posts, each serving a unique purpose.One of the biggest barriers to posting on LinkedIn is overthinking; instead of questioning the quality of our content, we should focus on whether it helps someone in need.Lastly, I emphasized that our goal should be to help others through our content, making it a conversation rather than a performance, which is key to building a strong online presence.Links referenced in this episode:louisebrogan.com/frameworksCompanies mentioned in this episode:Louise BroganLinkedInChatGPT

Think you don't have time for YouTube? Think again.Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the algorithm in your first 8 videos ✓ Why Jerry got his first client after just 11 days and 17 subscribers ✓ The psychology of video that makes strangers trust you instantly ✓ How to stop perfectionism from killing your channel before it starts ✓ Why editing shouldn't take more than 15 minutes per video ✓ The entrepreneur path vs. creator path (and which one actually makes money faster)Real Results:Jerry went from 1,100 views in 4 months to 100,000 in his first yearStarted a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeksMy own channel: Generated over £100,000 in client work with just 20,000 subscribersKey Timestamps: 0:00 - Introduction 2:00 - What are High Leverage Assets? 4:00 - Jerry's YouTube journey (and why "it's too late" is a myth) 6:00 - Why the best teams have the most conflict 11:00 - The Magnetic 8 strategy explained 16:00 - Should you put your podcast on YouTube? 19:00 - The YT90 system: 90 minutes a week 23:00 - Creating a repeatable, unique premise 26:00 - Why editing shouldn't be your focus 31:00 - The entrepreneur path vs. creator path 34:00 - Who's actually watching YouTube (hint: everyone)This is for you if:You're a consultant, coach, or service provider who wants more authorityYou're tired of scrambling for leads on other platformsYou want a marketing channel that compounds over timeYou've been putting off YouTube because you "don't have time"Get Jerry's Free YT90 Roadmap: YT90roadmap.com Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channelWant help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources💼 Work with me: www.louisebrogan.com/mastermind#YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunchLove the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training:https://yoursalesmaven.com/raise

We're diving into the exciting world of leveraging LinkedIn and video to boost your business visibility. Today, I’m sharing insights from my recent group program, where we’ve been exploring how to make your content work harder for you through my COPE methodology—Create Once, Publish Everywhere. Not only are we talking about the importance of knowing your ideal client, but I’m also sharing real-world strategies that have been generating fantastic feedback from participants. We’ll discuss tools that can streamline your content creation process, making sure it serves you rather than the other way around. Plus, I’ll spill some beans about my recent adventures in Boston, where I’m soaking up the local culture (and maybe a donut or two!). Join me for actionable tips that can transform your approach to online visibility!Boston, COPE & Donuts: How to Make Your LinkedIn Content Work HarderEpisode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.🗝️ What You’ll LearnWhat COPE really means: How to repurpose one piece of content into multiple formats and platforms.Why your ideal client matters most: How to write for one person, not everyone.How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.🧭 Key TakeawaysCreate once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.Your content should work for you, not the other way around.LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.Don’t fear AI. Use it to save time and amplify your voice, not replace it.💬 Listener ChallengeTry the COPE exercise:Choose one piece of content — a blog, video, or podcast.Repurpose it into at least three new pieces (quotes, clips, a newsletter).Tag Louise on LinkedIn and share your results using the hashtag #RaiseYourVisibility.🗓️ Programme MentionWant to experience this level of coaching live?Louise is enrolling the next cohort of her LinkedIn Mastermind Programme starting January.12 weeks of live group training$1,500 USD investmentLearn how to attract leads and sales from LinkedIn without the overwhelm👉 Learn more at louisebrogan.com/mastermind📍Episode HighlightsTimeTopic[00:00]Intro – From Boston with donuts 🍩[00:03]Programme success stories and Anna Marie’s testimonial[00:04]What COPE is and how to use it[00:05]Defining your ideal client and taking action live[00:07]LinkedIn’s algorithm surprise — 5-year-old posts performing again[00:09]Why relevance matters more than recency[00:10]AI tools that reduce overwhelm (Descript, Gamma, ChatGPT)[00:11]Webinar strategy teaser[00:12]Final thoughts: content should work for you[00:13]Upcoming events and closing from Boston🌐 Connect with LouiseWebsite: louisebrogan.comLinkedIn: linkedin.com/in/louisebroganYouTube: Raise Your Visibility OnlineJoin the Mastermind: louisebrogan.com/mastermind☕ Fun Boston BonusLouise learns that Dunkin’ Donuts was born in Massachusetts — and yes, she plans to taste-test for research purposes.This episode captures the essence of Louise Brogan’s work as she records from Boston, a city brimming with opportunity and charm. Her infectious enthusiasm for the local culture, including her quest to try Dunkin' Donuts, sets a lighthearted tone while she seamlessly transitions into the main subject: navigating LinkedIn for business growth. Louise shares reflections on her experiences at a marketing conference, emphasizing the value of community and connection in the B2B landscape. Her personal stories serve as a backdrop for discussing the importance of online visibility, making the content relatable and engaging for listeners. A significant focus of the episode is Louise’s group program, which has garnered positive feedback from participants. She highlights testimonials that articulate the tangible benefits of her coaching, showcasing how her teachings are transforming the way individuals perceive LinkedIn. This segment not only underscores her dedication to empowering others but also illustrates the real-world implications of her strategies. Louise’s ability to connect with her audience shines through as she shares her excitement about the growth participants are experiencing, creating a sense of camaraderie and shared purpose. Delving into actionable insights, Louise introduces her COPE methodology—Create Once, Publish Everywhere. This innovative approach encourages listeners to think critically about their content creation process, advocating for efficiency and strategic thinking. By encouraging her audience to identify their ideal clients and tailor their content accordingly, she demystifies the complexity often associated with social media marketing. The episode wraps up with practical advice on leveraging technology and tools that can enhance content reach and effectiveness, reinforcing the idea that content should serve the creator and not the other way around. Louise’s genuine passion for helping others navigate their online presence leaves listeners feeling inspired and equipped to take their next steps.Takeaways:Louise Brogan emphasizes the importance of knowing your ideal client to create impactful content.The COPE methodology, which stands for Create Once, Publish Everywhere, maximizes content reach effectively.Incorporating tools like Descript and AI can help streamline and enhance your content creation process.The podcast highlights the value of real-time feedback in coaching programs for better learning outcomes.Content should address actual client problems rather than being created for the sake of posting.Louise invites...

How AI is Revolutionising Startups & Why Female Founders Get Just 2% of FundingThis week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy.After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked back. In this fascinating conversation, she shares why AI might be the great equaliser for entrepreneurs, how it's transforming business at unprecedented speed, and what founders really need to know before seeking investment.This episode is essential listening if you're:Considering starting your own businessWondering how AI will impact your careerA female founder seeking investment guidanceCurious about the angel investment worldConcerned about the future of work🎧 Episode HighlightsThe Shocking Funding GapOnly 2% of venture capital funding goes to all-female founded companies, whilst approximately 80% goes to all-male teams. Laura explains why this disparity persists and how organisations like Angel Academy are working to change it.AI: The Game-Changer for Startups"Previously you might have needed a bookkeeper, someone to help with marketing, someone to write posts. Now you can do a lot of that through AI tools. The entry level for cost has come down, making it more accessible for more people—and more women."The 47% Benchmark That Changes EverythingRecent research (GDP Value project) found that AI output was valued at 47%—meaning AI outperformed human experts nearly half the time. And that's right now. Laura asks: "Imagine what it's going to be in another three months, another six months?"From Five Days to 30 MinutesLaura shares real examples of deep research projects that would normally take five days and require hiring a contractor, now being completed in 30 minutes with well-crafted AI prompts—at PhD level quality.The One Question Every Founder Must Answer"What problem am I solving and will people PAY for it? Because if they're not, there's no point."🔑 Key TakeawaysOn Starting a Business:Bootstrap first—test your idea as a side hustle before leaving your jobQuestion rigorously whether people will actually pay for your solutionTeam matters as much as the idea when seeking investmentIf bootstrapping doesn't work, you can pivot or try again with minimal lossOn AI Transformation:AI is replacing Google for information searchesIt will evolve into a complete operating system integrated with everything"Work slop" (unedited AI outputs) is creating new corporate problemsThe responsibility to upskill lies with each individualFree resources exist (OpenAI Academy) for learningCompanies must treat AI as a fundamental change management projectOn Angel Investment:Investment isn't the right path for every businessInvestors back teams, not just ideasExpect it to take at least 10 years for most startupsDue diligence is rigorous—your competition, IP, and market will be thoroughly examinedAngel investors only get returns if there's an exitOn the Future of Work:Graduate unemployment is around 30%Some jobs will disappear or reduce significantlyUniversal basic income is discussed but no real solutions are being proposedYoung people need education systems that prepare them for an AI-integrated worldWorking together and learning AI as teams is crucial💡 Practical Tips SharedTest your business idea: Ask people in your network if they'd actually pay for what you're proposingUse AI for research: Try ChatGPT or similar tools for deep research projects instead of traditional searchLearn together: Take on AI projects as a team to upskill collectivelyBe specific with prompts: Tell AI exactly what you want, including reference types and data parametersAlways verify AI outputs: Check facts and references—AI wants to help so much it sometimes fabricates informationFind a co-founder: Building a business is lonely; having someone to share the journey makes it sustainable📊 Fascinating Statistics Mentioned2% of VC funding → all-female founded companies~80% of VC funding → all-male teams47% of AI outputs valued higher than human expert outputs (October 2024)30% graduate unemployment rate36 channels broadcast from Turner Broadcasting's European offices at peak10 years typical timeline for startup success🎯 Quotable MomentsOn structural bias:"If a woman is very strong in her thoughts and what she believes in, it can be seen as being very opinionated. Whereas a man can be seen as having great leadership skills."On AI speed:"Something that wasn't possible a month ago is possible now. The speed of it—I've never seen, I don't think anybody's seen transformation like it."On resilience:"Look, it's fine to have competition. But you've got to think: can somebody bigger come in and say, 'I like what they're doing, I'm just going to do it as well?' And then your business is gone."On upskilling:"The responsibility is yours to learn it and upskill yourself. There's loads of free courses out there that people can access."🔗 Resources & LinksAngel AcademyFounded by Sarah Turner over a decade agoFocus: Supporting female founders with investment and expertiseConnect: Search for Angel Academy on LinkedInOpenAI AcademyFree courses on AI, prompting, and practical applicationsAvailable for individuals, charities, and organisationsLaura MeyerConnect on LinkedIn: Laura MeyerAngel investor focused on female-founded startupsBackground: Former CIO at HarperCollins UK and SVP Technology & Operations at Turner BroadcastingLouise BroganHost: Raise Your Visibility OnlineBased in Carnmoney, Northern IrelandSpecialises in helping businesses raise their visibility onlineLinkedIn: Louise BroganMentioned in Episode:Louise Doyle (previous podcast guest) - Founder of NeedyNotebookLM - AI tool for team knowledge managementThe Rose Review - Report on female entrepreneurship🎙️ About This PodcastRaise Your Visibility Online explores how business leaders, entrepreneurs, and innovators are building successful careers and companies in the digital age. Host Louise Brogan brings her background in public health, computing, and entrepreneurship to conversations that inspire action and practical change.📅 Episode DetailsEpisode: RYVO Podcast with Laura MeyerHost: Louise BroganGuest: Laura Meyer, Angel InvestorDuration: Approximately 40 minutesTopics: AI transformation, female founders, angel investing, future of work, startup advice💬 Join the ConversationWhat's your experience with AI in business? Are you considering starting your own company? Share your thoughts on LinkedIn and tag Louise Brogan and Laura Meyer.Questions for future episodes? Connect with Louise on LinkedIn.🔔 Subscribe & ReviewIf you found this episode valuable, please subscribe to Raise Your Visibility Online on your favourite podcast platform and leave a review. Your support helps more entrepreneurs and business leaders discover these conversations.Listen on: Apple Podcasts | Spotify | Google Podcasts | Your favourite podcast appNext Episode: Check back for more inspiring conversations with business leaders who are shaping the future of work and entrepreneurship.Previous Episode: Louise Doyle, Founder of Needy - discussing her journey to securing...

Today, we’re diving into the fascinating world of networking and visibility with Mary McKenna, an entrepreneur and angel investor who knows a thing or two about making connections that count. Mary shares her journey from corporate life to the vibrant startup scene in Northern Ireland, where she co-founded initiatives like Awaken Hub and Awaken Angels, dedicated to empowering women entrepreneurs. We’ll explore how visibility is crucial for startups looking to attract talent and investment, and Mary’s unique approach to maintaining her network through her "100 People" initiative. This episode is packed with actionable insights and inspiring stories that will help you elevate your online presence and grow your business. So grab a seat, and let’s get into how we can all plant our own flowers in the entrepreneurial garden!Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses."In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedomCurrent Roles & ImpactEntrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken AngelsWomen in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of IrelandNetworking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your networkStartup CEO ChallengesThe two hardest jobs: attracting talent and raising investmentWhy visibility matters for recruitmentThe mindset differences between corporate and startup cultureSpeaking engagements and building your profileKey Quotes"I call myself a critical friend and backer of horses""Planting a thousand flowers and seeing which of them grow""Networks are about we, we, we - not me, me, me""Every opportunity in business is attached to a person""I always like to be in credit with my network"Resources MentionedAwaken Hub - Social enterprise supporting women founders across IrelandAwaken Angels - Ireland's first women-led angel syndicateLearning Pool - E-learning company co-founded by MaryCoin Invest Capital - Lithuanian sovereign investment fundConnect with MaryLinkedIn: Mary McKennaBlue Sky: @MaryMcKennaAbout the HostLouise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.Episode Highlights[00:02:00] Mary's six-word introduction[00:04:00] The three phases of Mary's career[00:09:00] Starting Awaken Hub during COVID[00:14:00] The two hardest jobs for startup CEOs[00:21:00] Networking and people collecting[00:28:00] The "100 People" exerciseTags#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #MentorshipIf you enjoyed this episode, please subscribe, rate, and review. Share with anyone who would benefit from Mary's insights on building networks, supporting women founders, and creating visibility in business.Takeaways:In this episode, we learned the importance of visibility for entrepreneurs, especially women, to secure investment in their startups.Mary's journey from corporate finance to entrepreneurship highlights the value of adaptability and continuous learning in the business world.Awaken Hub serves as a vital community for women founders in Ireland, addressing the need for support and visibility in a male-dominated industry.Networking is not just about connections; it's about building reciprocal relationships that foster mutual benefit and growth over time.The concept of 'planting a thousand flowers' emphasizes experimentation in entrepreneurship, where not every idea will bloom, but some will thrive beautifully.Mary's practice of reconnecting with 100 people each year showcases a proactive approach to maintaining and refreshing one’s professional network.Companies mentioned in this episode:Awaken HubLearning PoolInvest CapitalElemental Software

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.What You'll LearnHow to transition from traditional industries to tech entrepreneurshipThe psychology behind effective corporate gifting strategiesBuilding algorithms that create genuine human connectionsStrategies for reducing waste while growing your businessHow to leverage local partnerships for global impactThe importance of making recipients feel truly valuedPractical steps for building a tech-driven business from scratchCorporate gifting tactics that actually work for large organisationsKey TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for successAbout Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with NeediConnect with Lou Doyle & Needilouise@needi.co.ukwww.needi.co.ukhttps://www.linkedin.com/in/louiseneedi/About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business modelProfessionals looking to elevate their online presenceDon't forget to subscribe, rate, and review 'Raise Your Visibility Online' to help more entrepreneurs discover these valuable insights!

Today, we’re diving into the world of SEO with Sylvia Del Corso, the CEO of Pink SEO, a specialized agency helping businesses enhance their online visibility. Sylvia, a Britalian and a mother of two teenagers, shares her journey from running a full-service digital agency in Italy to launching her own focused SEO business in London. We explore her data-driven approach to SEO, the importance of storytelling in digital marketing, and how she navigates the challenges of entrepreneurship while raising a family. With actionable insights and real-world strategies, this episode is packed with advice for anyone looking to boost their online presence. Get ready to learn about the power of SEO and the unique challenges of running a business in today’s digital landscape!Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK.Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities.Guest BioSylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies.Key Topics Discussed Entrepreneurial JourneyTransitioning from a family-run digital agency in Italy to starting fresh in LondonThe decision to specialize in SEO rather than offering full-service digital marketingBuilding a team from freelancers to full-time employees (PAYE)Business StrategyWhy specialization beats generalization in digital marketingThe importance of data-driven decision making in SEOTargeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics"Work-Life BalanceManaging a growing business while raising two teenagersThe reality of entrepreneurial life - no family support system in a new countryOffering flexibility to team members who are also parentsSEO and Content StrategyThe critical importance of original, experience-based content over AI-generated materialGoogle's E-E-A-T framework (Expertise, Experience, Authority, Trust)Why case studies are underutilized but powerful SEO assetsThe dangers of relying solely on AI for content creationPublic Speaking and Thought LeadershipOvercoming accent-related insecurities to become a confident speakerHow to get speaking opportunities at industry eventsUsing speaking engagements to build authority and attract clientsLinkedIn StrategyBalancing company and personal LinkedIn presenceThe power of authentic, in-the-moment content over heavily planned postsBuilding genuine connections and sharing expertiseKey TakeawaysSpecialization over generalization: Focus on one service area to become the go-to expertTeam investment pays off: Converting freelancers to employees creates stability and loyaltyOriginal content is king: AI-generated content lacks the personal experience that Google valuesCase studies are powerful: They demonstrate real results and connect with potential clients through storytellingSpeaking builds authority: Public speaking opportunities can significantly boost credibility and lead generationAuthenticity wins on social media: Genuine, moment-driven content performs better than overly planned postsActionable Advice For SEO and Website Improvement:Create individual pages for each service or treatment you offerDevelop detailed case studies showing before/after resultsFocus on search intent - what are your customers actually looking for?Leverage your unique experience and expertise (E-E-A-T) in content creationFor Business Growth:Consider the long-term value of converting contractors to employeesLook for speaking opportunities at industry events to build thought leadershipUse LinkedIn authentically - share real moments and insights rather than overly polished contentFor Work-Life Balance:Build flexibility into your team structure for parentsAccept that entrepreneurship is all-consuming but can be incredibly rewardingDon't try to be perfect at everything - focus on what matters mostResources MentionedPink SEO Website: Comprehensive resource library with free SEO knowledge and training webinarsYouTube Channel: Recorded training webinars and SEO tutorialsMadFest: Industry event where Sylvia overcame her public speaking fearsIndependent Doctors Federation: Partnership for medical industry eventsConnect with SylviaWebsite: Pink SEO (pinkseom.com)LinkedIn: Search for Sylvia del CorsoLocation: West London, UKQuote of the Episode"Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI."Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.Join us in this engaging episode featuring Sylvia Del Corso, the founder and CEO of Pink SEO, as she shares her journey from Italy to London and her insights on search engine optimization. Sylvia, a self-described Britalian, brings a unique flair to the conversation as she discusses her experiences running a specialized SEO agency that empowers businesses in various sectors, particularly medical and legal. The episode is rich with actionable advice on how to enhance online visibility, emphasizing that SEO is not just a technical endeavor but a strategic approach driven by data and numbers. Sylvia's passion for SEO is palpable as she breaks down the...