Matt Dvoracek | Why Manufacturing Needs You to Tell Its Story

About this episode

Matt Dvoracek discusses the importance of storytelling in manufacturing and how to effectively market machine shops.

Everything you touch in your daily life started in a machine shop. If it was not made on a CNC machine, it was likely made in a mold that was. We build the tractors that break the ground for our homes and the gear that keeps first responders safe. Yet, the people powering this engine often act like the best kept secret in the trades. I recently sat down with Matt Dvoracek, the Machine Tool Maniac, to pull back the curtain on how to change that. Matt grew up in the shop and worked his way up to becoming an applications engineer. During our talk, we cover how to bridge the gap between technical expertise and modern growth. In this episode, we discuss: Stop stressing about the brand: People get hung up on specific controls like Fanuc, Haas, or Okuma. At their core, they all require you to set offsets and load programs. Do not let a preference for one control keep you from learning the capabilities of another. The buttons might move, but the driver is still in control. Word of mouth is not a strategy: The old way of making a good part and waiting for the phone to ring is a dangerous way to run a business. You have to actively market your shop. If you are not showing your face or…

People in this episode

Guest: Matt Dvoracek

Topics covered

• manufacturing
• storytelling
• marketing
• technical expertise
• social media

Keywords

• manufacturing
• CNC machines
• marketing strategies
• social media
• technical skills

Mentioned in this episode

Organizations: CNC, Fanuc, Haas, Okuma

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