About this episode

Roy Atkinson speaks with Tom Augenthaler about B2B influencer marketing and its evolving trends.

In this episode of the Reach Your Do Point® podcast, host Roy Atkinson speaks with Tom Augenthaler of 551 Media , an expert in B2B influencer marketing. They discuss the evolution of influencer marketing, the differences between B2B and B2C influencers, and the current trends shaping the industry. Tom shares insights on how businesses can leverage influencers to enhance their brand messaging and engage their target audience effectively. The conversation also touches on the future of influencer marketing, including the rise of virtual influencers and the integration of AI in marketing strategies.(Apologies for some audio snags, including echo, in this episode.)

People in this episode

Host: Roy Atkinson

Guest: Tom Augenthaler

Topics covered

• influencer marketing
• B2B marketing
• brand messaging
• AI in marketing
• virtual influencers

Keywords

• influencer marketing
• B2B
• brand engagement
• AI
• virtual influencers

Mentioned in this episode

Organizations: 551 Media

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