Ready, Set, Launch Podcast

The Truth About Low-Ticket Funnels: Do They Actually Work? There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want? In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck. We'll talk about: ✨ Why low-ticket funnels aren't a business model (and what they actually are) ✨ The real power of tiny offers. Hint: it's not just about the inital sale ✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF) ✨ Why this funnel strategy works so well right now in today's online space ✨ And how low-ticket offers fit into a bigger strategy for $30K months If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority. In this episode of Ready, Set, Launch!, we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse. Here's what you'll learn: The secret to creating a lead magnet that perfectly aligns with your paid offer. Why your email sequence is the key to building trust and driving sales. Simple tweaks to boost your landing page conversions. How to strategically sell low-ticket offers as stepping stones to bigger sales. The best way to drive high-quality traffic to your funnel. Your funnel has the potential to transform your business—but only if it's set up for success. Don't just create a funnel that exists; create one that converts. Let's dive in!

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025! Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives. Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months. Here's what you'll learn: How to plan an offer stack to meet revenue goals (even with a small audience) Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy Community-building tips to create meaningful connections with your future students Setting up a waitlist, nurturing your audience, and creating pre-launch excitement Why a validation launch can simplify your process and give you critical feedback Steps to deliver your course live, gather testimonials, and plan your next launch Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales! Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing. This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important. In today's episode, I'll be sharing: How I show up in my business daily to improve my Facebook Ads performance The social media content that you should be posting to help convert lurkers into leads and sales Why you should be paying attention to your customer journey, and how this can impact how and where you show up How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel. It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel. When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast. In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed. In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business. Here's what you'll learn: The 2 different types of evergreen webinar funnels, and which one I prefer What you need to get crystal clear on before building out your funnel (and why this is often overlooked) My evergreen webinar structure The tech requirements of an evergreen funnel

"Jess, why aren't my Ads working??" is the #1 question I get on the daily. The good news is; you can find the answer by looking at your data. 🥸 So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results. Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers. In this episode, you'll learn: The top 5 reasons why your Ads might not be working. How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads). The best way to improve your link clicks & lead costs.

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled? Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable? Do you know why so many course creators want to turn their back on launch even though you see the potential? It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch. Instead, you're working hard and actively watching your bank account dwindle. This is why I talk constantly about creating your sales ecosystem. It's about live launching, yes. Because who doesn't love a huge wad of cash? But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle. In this episode, I'll be sharing with you. How to build one simple system that converts leads into paying customers fast. The one thing you need in your funnel to get your dream clients to make a purchasing decision. How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date. We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event. In this episode, I'm sharing: How my client changed her Ads strategy to pull off her biggest live launch event. The key elements of her launch strategy that helped her convert strangers to obsessed buyers. What my client did post-launch to keep her sales rollin' in for 11 months post launch. Chapters 00:00 The Benefits of Launching 03:17 Case Study: Elizabeth's Bootcamp Launch 05:55 Finding the Balance in Content 07:17 Authenticity and Connection in Launching 08:15 The Knock-On Effect of a Launch 10:44 Long-Term Strategy and Multiple Launches

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024. Takeaways Take time to reflect on your personal and business journey Find new hobbies and activities that allow you to switch off from work Focus on your core offers and create repeatable and scalable systems Be proactive in your business planning and make tough decisions when necessary Navigate market conditions and stay true to your authentic brand Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us; Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months How Sharon uses Facebook ads to sell courses and grow her membership The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

Get the low-down on how Facebook Ads work, because knowledge = power. In this training, you'll learn: Boosting Posts V Creating Campaigns Making sense of the dashboard and the structure of campaigns How Ads work Overcoming the fear of wasting money when you're just getting started Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly. In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch. Here's what you'll learn: How Kirstin balances running her private practise and scaling her online business The marketing strategy behind Kirstin's most recent webinar launch How Kirstin used Facebook Ads throughout her launch What worked when it came to converting leads into paying customers