From Family Shop to National Brand with Shawn Orr | Episode 351

About this episode

Trevor Cowley interviews Shawn Orr about scaling a franchise and the challenges of business ownership.

If you are ready to level up personally and professionally, go to joinrbo.com In this episode, Trevor sits down with Shawn Orr, founder of Tifa Chocolate & Gelato, to break down what it really takes to scale a franchise the right way.This isn’t a fluffy “build it and they will come” conversation. It’s a raw discussion about stress, sacrifice, leadership, funding, and why most franchise brands flame out within a decade.Shawn shares how he went from family-run storefront to 15 locations (with 50+ on the horizon), why he refuses to sell out, and how thinking backwards is the key to long-term scale.If you’re building a brand, considering franchising, or thinking about business ownership… this episode will challenge you.

People in this episode

Guest: Shawn Orr

Topics covered

• franchising
• business growth
• leadership
• sacrifice
• stress management

Keywords

• Tifa Chocolate
• Gelato
• national brand
• family business

Mentioned in this episode

Products: Tifa Chocolate, Gelato

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