NEFAR President Kim Knapp: 2026 Playbook for Florida Realtors | AI, Contracts & Leadership

About this episode

Kim Knapp discusses her vision for the Northeast Florida Association of Realtors, focusing on leadership, AI in real estate, and the importance of ethics and execution planning.

If you had to prove your value to every buyer before showing a single home, what would you change first in your process? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kim Knapp. Kim shares her vision for leading the Northeast Florida Association of Realtors in 2025 with a focus on doing it right and keeping it real. She talks about building stronger volunteer leadership systems, reconnecting members through local councils and training, and pulling top producers closer with a Top Five Forum featuring an NAR economist and business coaching. The conversation shifts into the post settlement reality and the mindset agents need to win with buyer agreements, then goes deep on practical AI use in real estate from business ops to marketing and search friendly listing content. Kim also highlights common ethics and contract pitfalls, why agents must stop acting like attorneys, and how quarterly planning and a simple passion plan can turn big goals into real execution. Pick one idea from the chapters below and implement it in the next 7 days, then share this episode with one agent who keeps saying the market has changed but has not changed their process…

People in this episode

Host: Tracy Hayes

Guest: Kim Knapp

Topics covered

• real estate leadership
• AI in real estate
• buyer agreements
• ethics in contracts
• execution planning

Keywords

• real estate
• leadership
• AI
• buyer agreements
• ethics
• contracts
• execution planning
• NAR
• Florida Realtors

Mentioned in this episode

Organizations: Northeast Florida Association of Realtors, NAR

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