
How a Prospecting-First Team Became a Media-Driven Brokerage with Devin Tryan | Ep 103
From Real Estate Team OS by Ethan Beute | Follow Up Boss
March 10, 2026 · 54 min
About this episode
Devin Tryan shares insights on transforming a prospecting-first real estate team into a media-driven brokerage.
From a moped-riding, script-reading agent working expired listings to the owner of the fastest-growing brokerage in Hawaii. From a prospecting-first team on the phones together four hours a day to a media-driven brokerage creating 200+ pieces of content a month. Talk Realty CEO Devin Tryan shares lessons learned through big transitions over the past dozen years or so, including the five-step, three-bucket system for content creation, tips for hiring staff members, and key concepts behind the design of his agent-first, independent brokerage. Watch or listen for Devin’s insights into: 0:00 Intro and welcome 1:16 The willingness to improve and places for new agents to improve 6:35 How an early-stage team structure can be confusing to your clients 10:39 The growth from an 18-agent real estate team to a 50-person teamerage 15:40 One big question, two big ideas, and two hard rules that drove his business model 22:21 The benefits of cross-training as a business owner 25:53 Tips for interviewing and hiring staff (including taking two years for one role) 34:55 Why your idea is the most important part of content creation (download the Creator’s Compass below) 37:06 The five-step process…
People in this episode
Host: Ethan Beute
Guest: Devin Tryan
Topics covered
- prospecting
- content creation
- real estate brokerage
- team management
- hiring staff
Keywords
- real estate
- brokerage
- content strategy
- team growth
- hiring tips
Mentioned in this episode
Organizations: Talk Realty
Places: Hawaii
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