REAL SOUTH AGENTS

In this episode, Jamie Knight interviews Shane Burgman a top agent and team leader from the Space Coast of Florida. Shane shares his journey from military service to successful real estate agent, emphasizing the importance of systems and processes. Discover practical tips on creating repeatable workflows, leveraging forms, and delivering a consistent client experience to scale your business effectively. We discuss Shane's love for making Sourdough bread and how following repeatable steps can bake great bread, but also make a great real estate business. I know that you are gonna enjoy this episode!Follow Shane on Instagram: https://www.instagram.com/shaneburgman/Hop on a call with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDNChapters00:00 Introduction and guest Shane Burgman00:30 Shane's background and journey into real estate01:11 Military service and transition to civilian life02:22 How real estate came into Shane's life04:16 Building a team and transitioning to independence04:39 Shane's hobby: sourdough bread and its life lessons08:09 Applying sourdough principles to real estate systems09:07 Ingredients of a good real estate system10:01 Writing down and documenting processes11:01 Using checklists and templates for consistency12:25 Scaling with assistants and delegation16:03 The importance of repeatable client experiences20:12 Predictability and efficiency in transactions22:15 Creating barriers and filtering clients24:14 The power of forms and automation28:09 Overcoming ego and trusting systems34:34 Advice for agents struggling in the market36:40 Connecting with Shane and closing thoughtsKey TopicsImportance of writing down and documenting systemsUsing forms to streamline client intakeCreating repeatable processes for different transactionsScaling with assistants and team membersDelivering a consistent client experienceOvercoming ego to delegate effectivelyUsing technology and AI to enhance processesBuilding a client avatar to target ideal clientsMaintaining quality and experience at scaleKeywordsreal estate systems, process automation, client experience, real estate tips, Shane Burgman, team building, real estate success, systems in real estate, repeatable processes, client experience

Metro Atlanta Agent Justine Derby joins us on the pod. We chat about why she left everything she's ever known as an agent, as she leaves that family brokerage. We also chat about innovative real estate marketing strategies, social media tips, and the power of authentic branding to grow your real estate business in 2026. Showing up authentically is important to Justine and you can find her behind the wheel of her side by side Razor filming a unique listing video tour at a unique horse property on several acres of land. You will enjoy her personality and positive vibes and energy.Follow Justine on Instagram: https://www.instagram.com/soldbyjustineFurther Together Site: https://www.furthertogetherevent.com/Hop on a call with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDNKey TopicsSocial media content strategies for real estateAuthentic branding and showing up as yourselfInnovative property marketing techniques including video tours and unique property showcasesThe importance of community and event participation for agent growthTakeawaysAuthenticity and consistency are key to social media success.Showcasing unique properties with creative videos attracts more engagement and leads.Surrounding yourself with supportive, ambitious people accelerates growth.Facebook remains a powerful platform for real estate marketing, especially for older demographics.Leverage first three seconds of videos to hook viewers and increase watch time.Chapters00:00 Introduction to the Podcast and Guest00:53 Justine's Journey into Real Estate03:21 Transitioning to RealBroker and Business Growth06:28 Leveraging Social Media for Real Estate10:26 Unique Marketing Strategies and Authenticity15:48 Video Content Creation Tips for Realtors24:35 The Importance of Community and Networking26:07 Upcoming Event: Further Together in Atlanta30:01 Encouragement for Struggling Agents

In this podcast episode, Jamie Knight interviews Bob Tompkins, a successful realtor from South Carolina, who shares his journey from bartending to real estate. Bob discusses the importance of building a strong YouTube channel focused on relocation content, the lessons learned from his experiences, and the impact of comedy in engaging audiences. He emphasizes the significance of networking, the effectiveness of ads in real estate marketing, and encourages agents to take action and stay consistent in their efforts to succeed.Connect with Bob on Instagram: https://www.instagram.com/bobtompkinsrealtorConnect with That's Real Estate on Instagram: https://www.instagram.com/thats.real.estate Connect with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.TakeawaysBob Tompkins transitioned from bartending to real estate at 22.He built a successful YouTube channel focused on relocation content.Comedy has become a key part of his content strategy.Networking has significantly impacted his business growth.Ads are underutilized in the real estate industry.Consistency and effort are crucial for success.Agents should focus on answering questions that people have.Simplicity in content creation leads to better engagement.Building a brand takes time and effort.Success is a result of hard work and persistence.Chapters00:00 Introduction to Real Estate Journey02:28 Transitioning from Bartending to Real Estate04:33 Building a Successful Real Estate Team05:22 Leveraging YouTube for Relocation Leads07:04 Key Lessons from YouTube Success10:11 The Importance of Simplicity in Content Creation13:33 Creating Engaging Comedy Content19:10 Impact of Comedy on Business Growth21:51 Personal Growth and Network Expansion23:35 Building Relationships Through Value27:30 The Culture of Abundance in Real Estate27:54 Innovative Video Strategies for Real Estate42:45 Encouragement for Discouraged AgentsKeywordsreal estate, YouTube, content creation, networking, comedy, marketing, agent success, business growth, social media, advertising, Real Broker Louisiana, Real Broker South Carolina

In this podcast episode, Jamie Knight interviews Karen Cooper, a seasoned real estate professional and team leader of the Platinum Group Real Estate. Karen shares her journey into real estate, the evolution of team models, expansion teams at REAL Broker, and the unique hybrid approach her team has adopted. They discuss the importance of community, collaboration, and empowering women in real estate. Karen also provides valuable insights for agents looking to reignite their business in the coming year, emphasizing the need for consistency and finding one's nicheConnect with Karen on Instagram: https://www.instagram.com/karen.w.cooperConnect with Empowering Women In Real Estate - Website: https://empoweringwomeninrealestate.com/Listen to Karen's Empowering Women In Real Estate Podcast: https://open.spotify.com/show/4yBidPZA8dSv9nQjgSH8rP?si=2519bf8144d04bc5Connect with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN.TakeawaysKaren Cooper has been in real estate for 24 years and has held various roles.The traditional Rainmaker team model often leads to high splits and agent turnover.Karen and her partner created a hybrid team model that allows agents to operate under their own names.The team focuses on marketing rather than just lead generation.Community and collaboration are key to their team's success.Karen's Empowering Women in Real Estate community has over 40,000 members.The team has expanded nationally, serving clients in 20 different states.Consistency in business practices is crucial for success.Agents should find their unique strengths and focus on them.An abundance mindset fosters collaboration and growth in the real estate industry.Chapters00:00 Introduction to the Podcast and Guest01:30 Karen Cooper's Journey in Real Estate03:56 The Evolution of Team Models in Real Estate05:56 Understanding the Hybrid Team Model10:34 Expansion Teams and Their Unique Structure14:56 Nurturing a Cohesive Team Community17:43 Empowering Women in Real Estate Community29:37 Advice for Agents Looking to Reignite Their BusinessKeywordsreal estate, team building, community, women empowerment, hybrid team model, expansion teams, real estate strategies, agent support, business growth, collaboration, real broker louisiana, real broker expansion team, empowering women in real estate