Episode #78: Luke Eustice, Iowa City Area Sports Commission (with Special Guest J.R. Ogden)
From Real Success with Nate Kaeding by Corridor Media Group
March 23, 2026 · 54 min · Episode 78
About this episode
Luke Eustice discusses the business of sports and the economic impact of events in the Corridor, joined by sports journalist J.R. Ogden who reflects on sports coverage and local culture.
Luke Eustice is the director of the Iowa City Area Sports Commission where he leads the charge in recruiting, supporting, and executing sporting events across Johnson County and the Corridor. In this episode, Nate is also joined by J.R. Ogden , a veteran sports journalist who spent 48 years as an editor and contributor at the Gazette in Cedar Rapids, Iowa, and now brings his wealth of experience to the Corridor Business Journal as a regular columnist. Luke shares his firsthand perspective on the business of sports, the economic impact of major events, and the unique qualities that set the Corridor apart as a destination. He discusses the growth of local facilities, the challenges of hosting national tournaments, and the collaborative spirit that fuels the area’s success. Additionally, J.R. reflects on the changing landscape of sports coverage, the business side of athletics, and the stories that resonate most with readers. He offers insights into the region’s sporting culture, the rise of youth sports, and the people and places that make the Corridor a special place for athletes, fans, and the local economy. This podcast is sponsored by MidWest One Bank, the proud partner for…
People in this episode
Host: Nate Kaeding
Guests: Luke Eustice, J.R. Ogden
Topics covered
- sports
- business
- economics
- journalism
- community
Keywords
- Iowa City
- sports events
- youth sports
- Cedar Rapids
- Corridor Business Journal
Sponsors
MidWest One Bank
Mentioned in this episode
Places: Johnson County, Corridor, Cedar Rapids, Iowa, Iowa City, the Quad Cities
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