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#76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast
Nov 18, 2025
41m 14s
#75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast
Oct 24, 2025
35m 19s
#74 - AI Hype Versus Reality | Real Talk about Marketing and Acxiom Podcast
Sep 16, 2025
50m 08s
#73 - Don’t Get Caught in AI Quicksand | Real Talk about Marketing and Acxiom Podcast
Aug 19, 2025
48m 50s
#72 - Powerhouse Approaches to Finish Strong in 2025 | Real Talk about Marketing and Acxiom Podcast
Jul 22, 2025
41m 21s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 11/18/25 | #76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast✨ | mediaadvertising+5 | Erin Foxworthy | Snowflake | — | marketingdata governance+5 | — | 41m 14s | |
| 10/24/25 | #75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast | In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell... | 35m 19s | ||||||
| 9/16/25 | #74 - AI Hype Versus Reality | Real Talk about Marketing and Acxiom Podcast | Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across generative advertising, data fragmentation, breaking down silos and the genesis of creativity. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 50m 08s | ||||||
| 8/19/25 | #73 - Don’t Get Caught in AI Quicksand | Real Talk about Marketing and Acxiom Podcast | The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog joins the podcast to discuss the complexity and swirl of issues and potential resolutions in both the US and globally, smart modularization approaches for marketers and ultimately adding value for consumers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 48m 50s | ||||||
| 7/22/25 | #72 - Powerhouse Approaches to Finish Strong in 2025 | Real Talk about Marketing and Acxiom Podcast | The rules of the game have changed—and brands that want to win in 2025 need to play smarter, not just harder. With persistent inflation, rising tariffs, and shifting expectations, just repeating 2024 strategies won’t get the job done. In this high-impact episode of Real Talk About Real Marketing, we explore how Adobe + Acxiom turn uncertainty into opportunity. You’ll hear real-world examples and actionable strategies for driving loyalty, efficiency, and growth—even in unpredictable times.&nbs... | 41m 21s | ||||||
| 6/23/25 | #71 - AI Innovation Versus Regulation | Real Talk about Marketing and Acxiom Podcast | With a swirl of acquisition news happening in the industry, Zach Van Doren of Acxiom joins the Real Talk podcast to break it all down with hosts Kyle Hollaway and Dustin Raney. They touch on AI topics from the Salesforce acquisition of Informatica and Meta’s bid for Scale AI, to the uncertainty around the direction of legislation and what the next new device could mean for brands and consumers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 44m 08s | ||||||
| 5/22/25 | #70 - The Future of Data Collaboration | Real Talk about Marketing and Acxiom Podcast | Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from Databricks experts about the zero data movement and the future of walled gardens. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 52m 35s | ||||||
| 4/15/25 | #69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom Podcast | Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 39m 52s | ||||||
| 3/18/25 | #68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast | Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 39m 09s | ||||||
| 2/25/25 | #67 - Telling Stories with Data | Real Talk about Marketing an Acxiom Podcast | Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of listening to customers and truly understanding the consumer experience. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 41m 33s | ||||||
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| 2/11/25 | #66 - The Crashing Waves of AI | Real Talk about Marketing an Acxiom Podcast | From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner. Thanks for listening! Follow us on Twitter and Instagram or find us ... | 56m 07s | ||||||
| 1/22/25 | #65 - A Second Look at Cloud | Real Talk about Marketing and Acxiom Podcast | Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second look at the cloud and leverage its full potential. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 37m 58s | ||||||
| 12/13/24 | #64 - How Identity Fuels the Collaborative Future | Putting people at the center of experiences is what the collaborative future is all about. This podcast explores what is driving this new wave of brand collaboration and what it means for marketers to re-think their approach to seamless customer experiences and how to assemble the solutions and technology to make them happen. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 27m 22s | ||||||
| 12/3/24 | #63 - Shepherding Data for Seamless Experiences | The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter ... | 24m 40s | ||||||
| 10/22/24 | #62 - Healthcare’s Data-Driven Future | Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 41m 01s | ||||||
| 10/8/24 | #61 - How Data and Analytics Drive a Changing Political Landscape | Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending legislation to deep fakes and lessons learned from Little House on the Prairie, there’s no stone left unturned in this episode! Thanks for lis... | 59m 25s | ||||||
| 9/24/24 | #60 - Applying the Golden Rule to Marketing | Acxiom’s Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 43m 20s | ||||||
| 9/10/24 | #59 - Data Science That Drives Business Outcomes | Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss! Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 46m 32s | ||||||
| 8/27/24 | #58 - Unlocking the Value of Data Clean Rooms | The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 43m 31s | ||||||
| 8/13/24 | #57 - Making the Complicated Customer Connection Easy | Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you’re getting it right in adtech. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 30m 18s | ||||||
| 7/25/24 | #56 - Breaking Down Google’s U-Turn on Cookies | Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out? Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 35m 39s | ||||||
| 7/9/24 | #55 - The Many Faces of Data | Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 29m 06s | ||||||
| 6/11/24 | #54 - Email in the Interconnected Ecosystem | The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s current business. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 32m 51s | ||||||
| 5/21/24 | #53 - Adapting at the Speed of Change | In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook. | 18m 37s | ||||||
| 5/7/24 | #52 - Your Brand as Your Calling Card | Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or... | 21m 32s | ||||||
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