
LoKation’s Jonathan Lickstein on adapting proactively to industry changes, not reactively measures
From RealTrending by RealTrends
March 16, 2026 · 30 min
About this episode
Jonathan Lickstein discusses strategies for adapting to industry changes and achieving growth in real estate.
In this insightful interview, Jonathan Lickstein, COO of LoKation Real Estate, shares his strategies for rapid growth, adapting to industry changes and maintaining a competitive edge as an independent broker. Discover how focusing on agent success, leveraging technology, and understanding market dynamics can transform your real estate business. Here’s a glimpse of what you’ll learn: Growth drivers of Location Real Estate Importance of agent-centric models Impact of industry lawsuits and market shifts Private listings and pricing strategies Buyer representation agreements and client guidance Industry consolidation and independence advantages Technology's role in brokerage operations Future trends in real estate brokerage Related to this episode: Jonathan Lickstein's LinkedIn LoKation® Real Estate The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.
People in this episode
Host: Tracey Velt
Guest: Jonathan Lickstein
Topics covered
- growth drivers
- agent-centric models
- industry lawsuits
- market shifts
- private listings
- pricing strategies
- buyer representation agreements
- client guidance
- industry consolidation
- independence advantages
- technology in brokerage
- future trends
Keywords
- LoKation Real Estate
- real estate business
- competitive edge
- agent success
- market dynamics
Mentioned in this episode
Products: LoKation Real Estate
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