Unlisted CEO Katie Hill on adapting to changing consumer needs

About this episode

Katie Hill, CEO of Unlisted, discusses adapting to changing consumer needs in the real estate market.

In this episode of the RealTrending Podcast, Katie Hill, CEO of Unlisted, discusses the problem she is solving with her platform, which features homes that are not currently for sale. She explains the missed opportunities in the real estate market for homeowners who are considering selling but are not yet ready to list their properties. The conversation delves into the inefficiencies in the current transaction flow, the role of MLS and AI in the industry, and the importance of data management and accuracy. Katie emphasizes the need for real estate professionals to adapt to changing consumer needs and the evolving landscape of home buying. Here’s a glimpse of what you’ll learn: Unlisted focuses on homes that are not for sale. There is a significant market opportunity in the gray space of real estate. The platform allows buyers to express interest in homes not currently listed, join a waitlist and be contacted when the property comes to market. Real estate agents play a crucial role in facilitating transactions when homeowners are ready to sell. AI is not a threat; not adopting it is a risk for agents. Data management is essential for accurate property listings. The real estate…

People in this episode

Host: Tracey Velt

Guest: Katie Hill

Topics covered

• real estate
• consumer needs
• data management
• AI in real estate
• transaction flow

Keywords

• Unlisted
• homes not for sale
• market opportunity
• real estate agents
• consumer engagement

Mentioned in this episode

Products: Unlisted

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