All That Glitters Isn’t ROI: Rethinking Event Innovation

About this episode

The episode discusses the evolving role of technology in events and the importance of intentional innovation.

In this episode of Reboot IT, host Dave Coriale sits down with Vinnu Deshetty, Product Manager at the American Chemical Society, Event ROI Coach, and longtime PCMA instructor, to discuss the evolving role of technology in events. They explore how AI is reshaping planning and analytics, how associations can better serve exhibitors and attendees, and why intentional innovation matters more than ever. Vinnu shares practical insights on avoiding “shiny tech syndrome,” aligning tech with business ...

People in this episode

Host: Dave Coriale

Guest: Vinnu Deshetty

Topics covered

• event technology
• AI in events
• event planning
• innovation
• analytics
• associations

Keywords

• event ROI
• technology
• AI
• associations
• exhibitors
• attendees
• innovation
• analytics

Mentioned in this episode

Organizations: American Chemical Society, PCMA

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